Getting started with Google Marketing Platform and Adobe Commerce
Integrating Google Marketing Platform with Adobe Commerce (Magento) can seem daunting, but it’s a game-changer for your e-commerce business. Here at iWeb, we’ve seen firsthand how this integration can boost your marketing efforts and streamline your operations.
First, you need to set up your Google Marketing Platform account. This involves creating an account on the Google Marketing Platform website and configuring your settings. Make sure you have access to Google Analytics 360, Google Tag Manager, and other tools within the platform. These tools will be crucial for tracking and analysing your e-commerce data.
Next, you’ll need to set up your Adobe Commerce (Magento) account. If you don’t already have one, you can sign up on the Adobe Commerce website. Once your account is set up, you’ll need to configure your store settings and install any necessary extensions. This will ensure that your store is ready to integrate with Google Marketing Platform.
Configuring Google Analytics 360 for Adobe Commerce
Google Analytics 360 is a powerful tool for tracking and analysing your e-commerce data. To integrate it with Adobe Commerce, you’ll need to configure your Google Analytics account and set up tracking codes on your website.
Start by logging into your Google Analytics account and navigating to the Admin section. From there, you can create a new property for your Adobe Commerce store. This will generate a tracking code that you’ll need to add to your website.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can enter your Google Analytics tracking code and configure your settings. This will enable Google Analytics to track your e-commerce data and provide valuable insights into your store’s performance.
Setting up Google Tag Manager with Adobe Commerce
Google Tag Manager is a powerful tool for managing and deploying marketing tags on your website. To integrate it with Adobe Commerce, you’ll need to set up a Google Tag Manager account and configure your tags.
Start by creating a Google Tag Manager account and setting up a new container for your Adobe Commerce store. This will generate a container code that you’ll need to add to your website.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can enter your Google Tag Manager container code and configure your settings. This will enable Google Tag Manager to manage and deploy your marketing tags on your website.
Utilising Google Optimize 360 for A/B testing
Google Optimize 360 is a powerful tool for A/B testing and personalising your website. To integrate it with Adobe Commerce, you’ll need to set up a Google Optimize account and configure your experiments.
Start by creating a Google Optimize account and setting up a new experiment for your Adobe Commerce store. This will generate an experiment code that you’ll need to add to your website.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can enter your Google Optimize experiment code and configure your settings. This will enable Google Optimize to run A/B tests and personalise your website based on user behaviour.
Leveraging Google Data Studio for reporting
Google Data Studio is a powerful tool for creating custom reports and dashboards. To integrate it with Adobe Commerce, you’ll need to set up a Google Data Studio account and connect it to your Google Analytics data.
Start by creating a Google Data Studio account and setting up a new report for your Adobe Commerce store. This will allow you to connect your Google Analytics data and create custom reports and dashboards.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can configure your settings to enable Google Data Studio to access your e-commerce data. This will allow you to create custom reports and dashboards that provide valuable insights into your store’s performance.
Implementing Google Surveys 360 for customer feedback
Google Surveys 360 is a powerful tool for collecting customer feedback. To integrate it with Adobe Commerce, you’ll need to set up a Google Surveys account and create surveys for your customers.
Start by creating a Google Surveys account and setting up a new survey for your Adobe Commerce store. This will allow you to collect feedback from your customers and gain valuable insights into their preferences and behaviour.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can configure your settings to enable Google Surveys to collect feedback from your customers. This will allow you to gain valuable insights into your customers’ preferences and behaviour, helping you to improve your store’s performance.
Maximising advertising with Display & Video 360
Display & Video 360 is a powerful tool for managing and optimising your advertising campaigns. To integrate it with Adobe Commerce, you’ll need to set up a Display & Video 360 account and configure your campaigns.
Start by creating a Display & Video 360 account and setting up a new campaign for your Adobe Commerce store. This will allow you to manage and optimise your advertising campaigns, ensuring that you reach your target audience and maximise your return on investment.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can configure your settings to enable Display & Video 360 to manage and optimise your advertising campaigns. This will allow you to reach your target audience and maximise your return on investment.
Optimising search campaigns with Search Ads 360
Search Ads 360 is a powerful tool for managing and optimising your search campaigns. To integrate it with Adobe Commerce, you’ll need to set up a Search Ads 360 account and configure your campaigns.
Start by creating a Search Ads 360 account and setting up a new campaign for your Adobe Commerce store. This will allow you to manage and optimise your search campaigns, ensuring that you reach your target audience and maximise your return on investment.
Next, log into your Adobe Commerce admin panel and navigate to the Google API section. Here, you can configure your settings to enable Search Ads 360 to manage and optimise your search campaigns. This will allow you to reach your target audience and maximise your return on investment.
Contact iWeb for expert assistance
Integrating Google Marketing Platform with Adobe Commerce can be complex, but the team at iWeb is here to help. With iWeb’s 29 years of e-commerce experience, our expert solution architects, and our talented team, we can guide you through the process and ensure that your integration is seamless and successful.
Reach out to iWeb today to learn more about how we can help you with your digital transformation. Our expertise and experience in e-commerce spans three decades, and we’re ready to help you take your business to the next level. Contact iWeb now to get started!
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk