Top Features of Google Analytics 360 for eCommerce Businesses

Google Analytics 360 is a powerful tool for eCommerce businesses, offering a range of features that can help you understand your customers better and optimise your online store. Here at iWeb, we’ve seen firsthand how these features can transform an eCommerce business. Let’s dive into some of the top features of Google Analytics 360 and how they can benefit your eCommerce business.

Enhanced data collection and integration

Google Analytics 360 offers advanced data collection capabilities that go beyond the standard version. This means you can gather more detailed information about your customers and their behaviour on your site. For example, you can track user interactions with your site in real-time, allowing you to see how customers are engaging with your products and content.

Integration with other tools is another key feature. Google Analytics 360 can be seamlessly integrated with Google Ads, Google BigQuery, and other third-party tools. This allows you to combine data from multiple sources, giving you a more comprehensive view of your customers. Our expert solution architects at iWeb can help you set up these integrations to ensure you’re getting the most out of your data.

Advanced segmentation and custom reporting

One of the standout features of Google Analytics 360 is its advanced segmentation capabilities. You can create custom segments based on a wide range of criteria, such as user demographics, behaviour, and acquisition channels. This allows you to analyse specific groups of customers and tailor your marketing efforts accordingly.

Custom reporting is another powerful feature. With Google Analytics 360, you can create detailed reports that are tailored to your specific needs. This means you can focus on the metrics that matter most to your business. The team at iWeb can help you set up these custom reports, ensuring you have the insights you need to make informed decisions.

Data-driven attribution

Understanding the customer journey is crucial for any eCommerce business. Google Analytics 360 offers data-driven attribution, which allows you to see how different marketing channels contribute to conversions. This means you can identify which channels are driving the most value and allocate your budget more effectively.

Data-driven attribution uses machine learning to analyse your data and provide insights into the customer journey. This can help you understand how different touchpoints influence conversions and optimise your marketing strategy. Our talented team at iWeb can help you implement data-driven attribution and make the most of these insights.

Integration with Google BigQuery

Google Analytics 360 offers seamless integration with Google BigQuery, a powerful data warehouse solution. This allows you to store and analyse large volumes of data, giving you deeper insights into your customers and their behaviour. You can run complex queries on your data and generate detailed reports that can help you make data-driven decisions.

The integration with Google BigQuery also allows you to combine data from multiple sources, giving you a more comprehensive view of your customers. Our talented in-house team at iWeb can help you set up this integration and ensure you’re getting the most out of your data.

Advanced funnel analysis

Understanding how customers move through your site is crucial for optimising your conversion rates. Google Analytics 360 offers advanced funnel analysis, allowing you to see how customers progress through different stages of the buying process. This can help you identify any bottlenecks or drop-off points and make improvements to your site.

With advanced funnel analysis, you can create custom funnels based on specific criteria, such as user behaviour or acquisition channels. This allows you to analyse different segments of your customers and tailor your marketing efforts accordingly. Our expert solution architects at iWeb can help you set up these custom funnels and ensure you’re getting the most out of your data.

Audience insights and remarketing

Google Analytics 360 offers advanced audience insights, allowing you to understand your customers better and tailor your marketing efforts accordingly. You can create custom audiences based on a wide range of criteria, such as user demographics, behaviour, and acquisition channels. This allows you to target specific groups of customers with personalised marketing messages.

Remarketing is another powerful feature of Google Analytics 360. You can create remarketing lists based on user behaviour and target these users with personalised ads. This can help you re-engage customers who have shown interest in your products and drive more conversions. Our talented team at iWeb can help you set up these remarketing campaigns and ensure you’re getting the most out of your data.

Cross-device tracking

In today’s multi-device world, it’s crucial to understand how customers interact with your site across different devices. Google Analytics 360 offers cross-device tracking, allowing you to see how customers move between devices and engage with your site. This can help you understand the full customer journey and optimise your marketing efforts accordingly.

Cross-device tracking uses unique identifiers to track users across different devices, giving you a more comprehensive view of their behaviour. This can help you identify any gaps in the customer journey and make improvements to your site. Our talented team at iWeb can help you set up cross-device tracking and ensure you’re getting the most out of your data.

24/7 support and training

One of the key benefits of Google Analytics 360 is the 24/7 support and training that comes with it. This means you can get help whenever you need it, ensuring you’re always getting the most out of your data. The support team can help you with any issues you may encounter and provide guidance on how to use the tool effectively.

In addition to support, Google Analytics 360 also offers training resources to help you get up to speed with the tool. This includes online courses, webinars, and documentation that can help you learn how to use the tool effectively. Our talented team at iWeb can also provide training and support to ensure you’re getting the most out of your data.

If you’re ready to take your eCommerce business to the next level with Google Analytics 360, contact iWeb today. Our expert solution architects can help you implement these powerful features and ensure you’re getting the most out of your data. Reach out to iWeb today to learn more about how we can help with your digital transformation.