What's New With Email Sender Requirements?

New authentication protocols for email senders

Email authentication has become a hot topic in recent years. With the rise of phishing and spam, new protocols have been introduced to ensure that emails are genuine. One of the most significant changes is the adoption of DMARC (Domain-based Message Authentication, Reporting & Conformance). This protocol helps email receivers determine if an email is from a legitimate source. It works by aligning SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) protocols, providing a robust defence against email spoofing.

Here at iWeb, our expert solution architects have been integrating these protocols into our clients’ email systems. By doing so, we ensure that their emails are not only delivered but also trusted by recipients. This is crucial for maintaining a good sender reputation and avoiding the dreaded spam folder. With iWeb’s 30 years of e-commerce experience, we understand the importance of secure and reliable email communication.

Stricter regulations on email content

The content of your emails is now under more scrutiny than ever. Regulatory bodies have introduced stricter guidelines to protect consumers from misleading or harmful content. For instance, the UK’s Advertising Standards Authority (ASA) has been cracking down on false advertising claims in marketing emails. This means that businesses must be more transparent and honest in their email communications.

Our talented team at iWeb can help you navigate these regulations. We offer comprehensive email marketing services that ensure your content is compliant and engaging. By leveraging our expertise in e-commerce, we can help you craft emails that not only meet regulatory standards but also resonate with your audience. This is particularly important for businesses in sectors like foodservice e-commerce, where trust and transparency are paramount.

Enhanced data privacy measures

Data privacy has become a major concern for both consumers and businesses. The General Data Protection Regulation (GDPR) has set high standards for how personal data should be handled. This includes email addresses and other contact information. Companies must now obtain explicit consent from individuals before sending them marketing emails. Failure to comply can result in hefty fines.

iWeb’s e-commerce expertise includes helping businesses implement robust data privacy measures. Our Adobe Commerce specialists can integrate GDPR-compliant features into your email marketing platform. This ensures that you are not only meeting legal requirements but also building trust with your customers. With our help, you can focus on growing your business while we take care of the technicalities.

Increased focus on deliverability

Email deliverability is more important than ever. With inboxes becoming increasingly crowded, ensuring that your emails reach their intended recipients is crucial. Factors like sender reputation, email content, and recipient engagement all play a role in deliverability. ISPs (Internet Service Providers) are constantly updating their algorithms to filter out unwanted emails.

Our talented in-house team at iWeb can help you improve your email deliverability. We use advanced tools and techniques to monitor and enhance your sender reputation. By analysing key metrics like open rates and click-through rates, we can identify areas for improvement. This ensures that your emails not only reach the inbox but also engage your audience effectively.

Adoption of AI and machine learning

Artificial Intelligence (AI) and machine learning are revolutionising email marketing. These technologies can analyse vast amounts of data to predict recipient behaviour and optimise email campaigns. For example, AI can determine the best time to send emails or personalise content based on individual preferences.

At iWeb, we are at the forefront of this technological shift. Our Adobe Commerce development team leverages AI and machine learning to create smarter email marketing strategies. By using these advanced tools, we can help you deliver more relevant and timely emails to your audience. This not only improves engagement but also drives conversions.

Integration with other marketing tools

Email marketing is no longer a standalone activity. It needs to be integrated with other marketing tools to be truly effective. This includes CRM systems, social media platforms, and analytics tools. Integration allows for a more cohesive and data-driven marketing strategy.

iWeb are expert Akeneo PIM integrators, and we can help you integrate your email marketing platform with other essential tools. Whether it’s Adobe Analytics for tracking performance or Salesforce CRM for managing customer relationships, our team has the expertise to make it happen. This ensures that your email marketing efforts are part of a larger, more effective strategy.

Personalisation and segmentation

Personalisation and segmentation have become key components of successful email marketing. Generic, one-size-fits-all emails are no longer effective. Consumers expect personalised content that speaks directly to their needs and interests. Segmentation allows you to divide your audience into smaller, more targeted groups.

Our team at iWeb can help you implement advanced personalisation and segmentation strategies. Using tools like Adobe Target and Adobe Marketo Engage, we can create highly customised email campaigns. This not only improves engagement but also increases the likelihood of conversions. With iWeb’s track record in e-commerce, you can trust us to deliver results.

Focus on mobile optimisation

With more people accessing emails on their mobile devices, mobile optimisation has become crucial. Emails that are not mobile-friendly are likely to be ignored or deleted. This means that your email design and content must be optimised for smaller screens.

Our talented UK team at iWeb specialises in creating mobile-optimised email campaigns. We use responsive design techniques to ensure that your emails look great on any device. By focusing on mobile optimisation, we help you reach a wider audience and improve engagement. This is particularly important for businesses in sectors like builders merchants e-commerce, where mobile access is common.

Ready to take your email marketing to the next level? Reach out to iWeb today to learn how we can help you navigate the new email sender requirements and enhance your digital transformation. Our expert solution architects and talented team are here to support you every step of the way. Contact iWeb now to get started!