Why businesses in the UK are migrating to Adobe Commerce
In recent years, many UK businesses have been making the switch to Adobe Commerce. This trend is driven by the platform’s robust features and scalability. Adobe Commerce offers a comprehensive suite of tools that cater to both B2B and B2C markets, making it a versatile choice for various industries.
Statistics show that businesses using Adobe Commerce experience a 30% increase in conversion rates. This is largely due to the platform’s advanced personalisation capabilities and seamless integration with other Adobe products like Adobe Analytics and Adobe Experience Manager. Here at iWeb, we have seen firsthand how these features can transform a business’s online presence.
Key benefits of Adobe Commerce for UK businesses
Adobe Commerce provides a range of benefits that make it an attractive option for UK businesses. One of the standout features is its ability to handle large volumes of traffic and transactions without compromising performance. This is crucial for businesses looking to scale their operations.
Another significant benefit is the platform’s flexibility. Adobe Commerce allows for extensive customisation, enabling businesses to tailor their online stores to meet specific needs. Our expert solution architects at iWeb have helped numerous clients leverage this flexibility to create unique, engaging shopping experiences.
Challenges faced during Adobe Commerce migration
Migrating to Adobe Commerce is not without its challenges. One of the primary hurdles is data migration. Ensuring that all customer data, product information, and order histories are accurately transferred can be a complex process. However, with iWeb’s 29 years of e-commerce experience, we have developed strategies to streamline this process.
Another challenge is integrating existing systems with Adobe Commerce. This includes ERP systems, CRM platforms, and other third-party applications. Our talented team at iWeb are expert Akeneo PIM Integrators, ensuring seamless integration with Akeneo PIM and other systems to provide a unified digital experience.
How to prepare for a successful Adobe Commerce migration
Preparation is key to a successful Adobe Commerce migration. Start by conducting a thorough audit of your current e-commerce platform. Identify any potential issues that could arise during the migration process. This will help you develop a comprehensive migration plan.
Next, ensure that your team is well-versed in Adobe Commerce. Training sessions and workshops can be invaluable in this regard. At iWeb, we offer extensive training to help your team get up to speed with the new platform. This ensures a smooth transition and minimises disruptions to your business operations.
Case studies of successful Adobe Commerce migrations in the UK
Several UK businesses have successfully migrated to Adobe Commerce with the help of iWeb. One notable example is a leading foodservice company that saw a 40% increase in online orders post-migration. The team at iWeb implemented a custom solution that integrated Adobe Commerce with the company’s existing ERP system, streamlining their operations.
Another success story involves a builders merchants online store. They faced challenges with their previous platform’s scalability and performance. After migrating to Adobe Commerce, they experienced a 50% improvement in site speed and a 35% increase in customer satisfaction. These case studies highlight the transformative impact of Adobe Commerce migration.
Tools and resources to aid your Adobe Commerce migration
Several tools and resources can facilitate your Adobe Commerce migration. Adobe offers a range of migration tools that simplify the process. These tools help with data transfer, system integration, and performance optimisation. Additionally, Adobe’s extensive documentation provides valuable insights and best practices.
At iWeb, we leverage these tools and resources to ensure a seamless migration process. Our Adobe Commerce Specialists are well-versed in using these tools to address any challenges that may arise. We also provide ongoing support to help you make the most of your new platform.
Post-migration strategies for maximising Adobe Commerce
Once your migration is complete, it’s essential to implement strategies to maximise the benefits of Adobe Commerce. Start by leveraging the platform’s advanced analytics capabilities. Adobe Analytics provides valuable insights into customer behaviour, helping you make data-driven decisions.
Another effective strategy is to utilise Adobe’s personalisation tools. Adobe Target allows you to create personalised shopping experiences that drive engagement and conversions. Our talented team at iWeb can help you implement these strategies to ensure you get the most out of your Adobe Commerce platform.
How iWeb can help with your Adobe Commerce migration
Migrating to Adobe Commerce can be a complex process, but you don’t have to do it alone. iWeb – an enterprise e-commerce agency, has a proven track record in e-commerce and can guide you through every step of the migration process. Our expert solution architects and talented in-house team are dedicated to ensuring your migration is smooth and successful.
Reach out to iWeb today to learn how we can help with your digital transformation. Our expertise and experience in e-commerce spans three decades, and we are committed to helping you achieve your business goals. Contact iWeb to start your journey towards a more robust and scalable e-commerce platform.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk