Builders Merchants Online Solutions UK

Revolutionising the builders merchants industry

The builders merchants industry has seen a significant shift towards digital solutions in recent years. With the rise of e-commerce, traditional brick-and-mortar stores are increasingly moving online to meet the demands of modern consumers. This transition is not just about setting up an online store; it involves a comprehensive digital strategy that includes everything from user experience to backend integration.

We, here at iWeb, have been at the forefront of this digital transformation. With iWeb’s 29 years of e-commerce experience, our expert solution architects have helped numerous builders merchants transition smoothly to the online world. Our talented team understands the unique challenges faced by this industry and offers tailored solutions to meet those needs.

Key features of an effective builders merchants online store

An effective builders merchants online store is more than just a digital catalogue. It needs to offer a seamless user experience, robust search functionality, and easy navigation. Customers should be able to find what they need quickly and efficiently, whether they are looking for timber supplies, plumbing & heating supplies, or roofing supplies.

Our talented UK team at iWeb ensures that every online store we build is optimised for performance and user experience. We leverage our expertise in Adobe Commerce to create stores that are not only visually appealing but also highly functional. For instance, integration with Akeneo PIM allows for efficient product information management, ensuring that customers always have access to accurate and up-to-date product details.

Importance of mobile optimisation

In today’s digital age, mobile optimisation is crucial. A significant portion of online traffic comes from mobile devices, and if your online store is not optimised for mobile, you could be losing out on a large number of potential customers. Mobile optimisation involves more than just making your website responsive; it includes ensuring fast load times, easy navigation, and a seamless checkout process.

iWeb’s e-commerce expertise ensures that every online store we build is fully optimised for mobile. Our talented team uses the latest technologies, such as Progressive Web Apps (PWA), to create mobile experiences that are fast, reliable, and engaging. This not only improves customer satisfaction but also boosts conversion rates.

Integration with backend systems

For builders merchants, integrating the online store with backend systems like ERP and PIM is essential for smooth operations. This integration ensures that inventory levels are always accurate, orders are processed efficiently, and customers receive timely updates on their purchases.

Our expert solution architects at iWeb specialise in end-to-end ERP integration, ensuring that your online store works seamlessly with your existing systems. We are also expert Akeneo PIM Integrators, which means we can help you manage your product information more effectively. This integration not only improves operational efficiency but also enhances the overall customer experience.

Enhancing customer experience

Customer experience (CX) is a critical factor in the success of any online store. A positive customer experience can lead to higher customer satisfaction, increased loyalty, and more repeat business. Enhancing customer experience involves everything from website design to customer service.

At iWeb, we focus on creating online stores that offer an exceptional customer experience. Our talented team uses Adobe Experience Manager to create personalised and engaging experiences for your customers. We also leverage tools like Adobe Analytics and Adobe Real-time CDP to gain insights into customer behaviour and preferences, allowing us to continually improve the customer experience.

Marketing strategies for builders merchants online stores

Effective marketing is essential for driving traffic to your online store and converting visitors into customers. This involves a mix of digital marketing strategies, including SEO, PPC, email marketing, and social media marketing.

iWeb’s track record in e-commerce includes helping builders merchants develop and implement effective marketing strategies. Our talented team uses tools like Adobe Marketo Engage and Adobe Campaign to create targeted marketing campaigns that drive results. We also offer conversion rate optimisation (CRO) services to help you maximise the effectiveness of your marketing efforts.

Case studies: Success stories

Nothing speaks louder than success stories. Over the years, we have helped numerous builders merchants achieve their digital transformation goals. One such example is a leading UK builders merchant who saw a 50% increase in online sales within six months of launching their new online store with iWeb.

Our talented team worked closely with the client to understand their unique needs and challenges. We used our expertise in Magento Development to create a customised solution that included integration with their ERP system and a mobile-optimised design. The result was a seamless online shopping experience that significantly boosted their sales and customer satisfaction.

Contact us to start your digital transformation

Ready to take your builders merchants business online? Reach out to iWeb today to learn how we can help you achieve your digital transformation goals. With our expertise and experience in e-commerce spanning three decades, we have the skills and knowledge to create a successful online store for your business. Contact iWeb now to get started!