Embracing the digital shift in the builders merchants industry

The builders merchants industry has traditionally relied on face-to-face interactions and word-of-mouth referrals. However, the digital age has transformed how businesses operate, and builders merchants are no exception. Embracing digital marketing is no longer optional; it’s essential for staying competitive.

Statistics show that 81% of shoppers conduct online research before making a purchase. This trend is evident in the builders merchants sector, where customers increasingly seek information online before visiting a store. Here at iWeb, we understand the importance of a robust digital marketing strategy to capture this online audience.

Our expert developers at iWeb have seen firsthand how a well-executed digital strategy can drive traffic, increase sales, and enhance customer loyalty. With iWeb’s 29 years of e-commerce experience, we can help builders merchants navigate this digital transformation.

Creating a user-friendly website

A user-friendly website is the cornerstone of any digital marketing strategy. It serves as the first point of contact for potential customers and must provide a seamless experience. A well-designed website can significantly impact customer perception and conversion rates.

Our talented team at iWeb specialises in creating websites that are not only visually appealing but also functional. We focus on intuitive navigation, fast loading times, and mobile responsiveness. According to Google, 53% of mobile users abandon sites that take longer than three seconds to load. Therefore, optimising your website for speed is crucial.

Moreover, integrating your website with tools like Adobe Commerce can enhance its functionality. As an Adobe Commerce Agency, we ensure your site is equipped with features that streamline the shopping experience, from product searches to checkout processes.

Leveraging SEO to increase visibility

Search Engine Optimisation (SEO) is vital for increasing your website’s visibility on search engines like Google. Effective SEO strategies can drive organic traffic to your site, making it easier for potential customers to find you.

At iWeb, our talented team employs various SEO techniques, including keyword optimisation, content creation, and backlink building. For instance, using keywords like “builders merchants online” and “builders merchants website” can improve your site’s ranking for relevant searches.

Additionally, local SEO is crucial for builders merchants. Ensuring your business appears in local search results can attract nearby customers. Our team at iWeb can help optimise your Google My Business profile and local listings to boost your local SEO efforts.

Utilising social media marketing

Social media platforms offer a powerful way to connect with your audience and promote your products. With over 3.6 billion people using social media worldwide, it’s an opportunity you can’t afford to miss.

Our team at iWeb can help you create engaging social media campaigns tailored to your target audience. Whether it’s showcasing new products, sharing customer testimonials, or running promotions, social media can drive traffic to your website and increase brand awareness.

Moreover, social media advertising allows for precise targeting. Platforms like Facebook and Instagram offer advanced targeting options, enabling you to reach specific demographics. Our expert developers can help you set up and manage these campaigns to maximise your return on investment.

Implementing email marketing campaigns

Email marketing remains one of the most effective ways to engage with your customers. It allows you to communicate directly with your audience, providing personalised content and offers.

At iWeb, we can help you design and implement email marketing campaigns that resonate with your customers. From welcome emails to promotional offers, our team ensures your messages are relevant and engaging. According to HubSpot, email marketing generates an average return of £38 for every £1 spent, making it a cost-effective strategy.

Additionally, integrating your email marketing with tools like Adobe Marketo Engage can enhance your campaigns. As Adobe Commerce Specialists, we can help you leverage these tools to automate and personalise your email marketing efforts.

Enhancing customer experience with PIM

Product Information Management (PIM) systems are essential for managing and distributing product information across various channels. A robust PIM system ensures your product data is accurate, consistent, and up-to-date.

iWeb are expert Akeneo PIM Integrators, and we can help you implement and integrate a PIM system tailored to your needs. Akeneo PIM allows you to centralise your product information, making it easier to manage and distribute across your website, social media, and other platforms.

Moreover, a PIM system enhances the customer experience by providing accurate and detailed product information. This can lead to increased customer satisfaction and higher conversion rates. Our talented team at iWeb can guide you through the entire process, from implementation to ongoing support.

Utilising analytics to drive decisions

Data-driven decision-making is crucial for optimising your digital marketing strategy. Analytics tools provide valuable insights into customer behaviour, website performance, and campaign effectiveness.

At iWeb, we leverage tools like Adobe Analytics to gather and analyse data. These insights help us identify areas for improvement and optimise your marketing efforts. For example, understanding which products are most popular can inform your inventory management and marketing campaigns.

Additionally, tools like Adobe Real-time CDP allow for real-time customer data analysis, enabling you to personalise your marketing efforts. Our team at iWeb can help you set up and utilise these tools to make informed decisions and drive your business forward.

Integrating ERP systems for seamless operations

Enterprise Resource Planning (ERP) systems are essential for streamlining your business operations. Integrating your ERP system with your e-commerce platform ensures seamless data flow and efficient management of inventory, orders, and customer information.

iWeb’s e-commerce expertise includes end-to-end ERP integration, ensuring your systems work together seamlessly. Whether it’s Epicor BisTrack ERP integration or another system, our expert developers can handle the integration process.

A well-integrated ERP system enhances operational efficiency, reduces errors, and improves customer satisfaction. Our team at iWeb can provide ongoing support to ensure your systems remain optimised and up-to-date.

Contact iWeb for your digital transformation

Ready to take your digital marketing strategy to the next level? Reach out to iWeb today. Our talented in-house team is here to help you navigate the digital landscape and achieve your business goals. With our expertise and experience in e-commerce spanning three decades, we can provide the solutions you need to succeed. Contact iWeb to learn more about how we can support your digital transformation.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.

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