Case Study: How iWeb Transformed Data Governance for a Leading Foodservice Brand

Revamping data governance: A fresh approach

Data governance is crucial for any business, especially in the foodservice industry where compliance and data accuracy are paramount. When a leading foodservice brand approached us, here at iWeb, they were struggling with outdated data management systems. Their data was scattered, inconsistent, and difficult to manage. This not only affected their operational efficiency but also posed significant compliance risks.

Our talented team at iWeb, with our 29 years of e-commerce experience, knew that a comprehensive overhaul was needed. We began by conducting a thorough audit of their existing data governance framework. This involved identifying gaps, understanding their data flow, and pinpointing areas that required immediate attention. Our expert solution architects then crafted a tailored strategy to address these issues, ensuring a seamless transition to a more robust data governance model.

Implementing advanced data protection measures

Data protection is a top priority for any business handling sensitive customer information. The foodservice brand had been using outdated security protocols, which left them vulnerable to data breaches and cyber-attacks. We, at iWeb, recognised the need for a more advanced and secure data protection strategy.

Our team implemented state-of-the-art encryption methods and multi-factor authentication to safeguard their data. We also integrated Adobe Experience Manager and Adobe Analytics to provide real-time monitoring and threat detection. This proactive approach ensured that any potential security threats were identified and mitigated promptly, providing peace of mind to the client and their customers.

Ensuring data compliance with industry standards

Compliance with industry standards and regulations is non-negotiable in the foodservice sector. The brand was struggling to keep up with the ever-evolving compliance landscape, which posed significant risks to their business. Our team at iWeb, with our extensive experience in e-commerce and data governance, stepped in to help.

We conducted a comprehensive review of their data management practices to ensure compliance with GDPR and other relevant regulations. Our experts also provided training to their staff on best practices for data handling and compliance. By integrating Adobe Real-time CDP and Adobe Digital Experience Cloud, we ensured that their data governance framework was not only compliant but also future-proof.

Streamlining data management with Akeneo PIM

Managing product information efficiently is crucial for any foodservice brand. The client was facing challenges with inconsistent and outdated product data, which affected their operational efficiency and customer experience. We, at iWeb, leveraged our expertise as Akeneo PIM Integrators to streamline their data management processes.

Our team implemented Akeneo PIM to centralise and standardise their product information. This not only improved data accuracy but also made it easier for their team to manage and update product data. The integration with Akeneo PIM also enabled seamless data sharing across different departments, enhancing collaboration and efficiency.

Enhancing customer experience with personalised data

Personalised customer experiences are key to driving engagement and loyalty. The foodservice brand was struggling to deliver personalised experiences due to fragmented and inconsistent data. Our team at iWeb, with our expertise in Adobe Commerce and Adobe Target, stepped in to help.

We implemented Adobe Target and Adobe Marketo Engage to deliver personalised experiences based on real-time data. This involved creating customer segments and personalised content that resonated with their target audience. The result was a significant improvement in customer engagement and satisfaction, driving higher conversion rates and loyalty.

Efficient data sharing and collaboration are essential for any business to thrive. The foodservice brand was facing challenges with siloed data and lack of collaboration between departments. Our team at iWeb, with our extensive experience in e-commerce and data management, provided a solution.

We implemented a centralised data management system using Adobe Experience Cloud and Adobe Workfront. This enabled seamless data sharing and collaboration across different departments. The result was improved operational efficiency and better decision-making, driving overall business growth.

Ensuring business continuity with robust data recovery

Business continuity is crucial for any business, especially in the foodservice industry where downtime can have significant repercussions. The brand was facing challenges with their existing data recovery processes, which were slow and unreliable. Our team at iWeb, with our expertise in data governance and e-commerce, provided a solution.

We implemented a robust data recovery strategy using Adobe EDGE Delivery Services and Adobe Campaign. This ensured that their data was backed up regularly and could be recovered quickly in case of any disruptions. The result was improved business continuity and reduced downtime, ensuring that their operations ran smoothly.

Future-proofing data governance with continuous improvement

Data governance is not a one-time task but an ongoing process. The foodservice brand needed a strategy that would not only address their current challenges but also future-proof their data governance framework. Our team at iWeb, with our extensive experience in e-commerce and data management, provided a solution.

We implemented a continuous improvement strategy using Adobe Journey Optimiser and Adobe Analytics. This involved regular audits and updates to their data governance framework to ensure that it remained robust and compliant with industry standards. The result was a future-proof data governance strategy that could adapt to the evolving business landscape.

Contact iWeb today to transform your data governance

If you’re facing challenges with data governance, reach out to iWeb today. Our talented team, with our 29 years of e-commerce experience, can help you transform your data management processes and drive business growth. Contact us to learn more about how we can help you with your digital transformation.