How to Create Engaging Landing Pages with Contentful

Why landing pages matter

Landing pages are the first impression your audience gets of your brand. They need to be engaging, informative, and compelling. A well-crafted landing page can significantly boost your conversion rates. According to HubSpot, companies with 10 to 15 landing pages increase leads by 55%. Here at iWeb, we understand the importance of creating landing pages that captivate and convert.

Our expert solution architects have seen firsthand how a well-designed landing page can transform a business. For instance, a client in the foodservice industry saw a 40% increase in online orders after revamping their landing pages with our help. This is why we, at iWeb, focus on creating landing pages that not only look good but also perform exceptionally well.

Choosing the right CMS: Why Contentful?

Contentful is a headless CMS that offers flexibility and scalability, making it an excellent choice for creating engaging landing pages. Unlike traditional CMS platforms, Contentful allows you to manage content independently from the presentation layer. This means you can deliver a consistent experience across multiple channels.

Our talented team at iWeb has extensive experience with Contentful. We’ve helped numerous clients migrate to this platform, resulting in more streamlined content management processes. For example, a client in the B2B wholesale industry saw a 30% reduction in content update times after switching to Contentful.

Planning your landing page structure

Before diving into design, it’s crucial to plan your landing page structure. Start by identifying your primary goal. Are you looking to generate leads, promote a product, or provide information? Once you have a clear objective, outline the key sections of your landing page.

Our talented in-house team at iWeb recommends including a compelling headline, a brief description, key benefits, social proof, and a strong call to action. For instance, a client in the builders merchants industry saw a 25% increase in conversions after restructuring their landing pages to highlight customer testimonials and product benefits.

Designing for user experience

User experience (UX) is paramount when designing landing pages. A cluttered or confusing layout can deter visitors and reduce conversions. Focus on creating a clean, intuitive design that guides users towards your call to action.

Our team at iWeb – an enterprise e-commerce agency, has a proven track record in designing user-friendly landing pages. For example, a client in the automotive parts industry saw a 35% increase in user engagement after we simplified their landing page design. We prioritise clear navigation, fast load times, and mobile responsiveness to ensure a seamless user experience.

Crafting compelling content

Content is king when it comes to landing pages. Your copy should be clear, concise, and persuasive. Use strong headlines, bullet points, and visuals to convey your message effectively.

Our talented UK team at iWeb has helped numerous clients craft compelling content for their landing pages. For instance, a client in the health and wellness industry saw a 20% increase in sign-ups after we revamped their landing page copy. We focus on highlighting key benefits, addressing pain points, and using persuasive language to drive conversions.

Integrating multimedia elements

Multimedia elements like images, videos, and infographics can enhance your landing page and make it more engaging. According to a study by EyeView, using videos on landing pages can increase conversions by 86%.

Our team at iWeb – Experts in Commerce, has extensive experience in integrating multimedia elements into landing pages. For example, a client in the retail industry saw a 50% increase in time spent on their landing page after we added product demo videos. We ensure that all multimedia elements are optimised for fast loading times and mobile compatibility.

Optimising for SEO

Search engine optimisation (SEO) is crucial for driving organic traffic to your landing pages. Use relevant keywords, meta tags, and alt text to improve your search engine rankings.

Our team at iWeb’s e-commerce expertise includes SEO optimisation for landing pages. For instance, a client in the agriculture and gardening industry saw a 40% increase in organic traffic after we optimised their landing pages for SEO. We focus on using relevant keywords, creating high-quality content, and ensuring fast load times to improve search engine rankings.

Testing and iterating

Testing and iterating are essential for optimising your landing pages. Use A/B testing to compare different versions of your landing page and identify what works best.

Our team at iWeb – an enterprise e-commerce agency, has extensive experience in testing and iterating landing pages. For example, a client in the food and beverage industry saw a 30% increase in conversions after we conducted A/B testing and made data-driven improvements to their landing pages. We focus on continuous improvement to ensure your landing pages perform at their best.

Ready to transform your landing pages? Reach out to iWeb today to learn how we can help you create engaging, high-converting landing pages with Contentful. Our expert solution architects and talented team are here to support your digital transformation journey. Contact us now to get started!