How to repurpose content across multiple channels to make it work harder

Start with a content audit

Before diving into repurposing, it’s crucial to know what content you already have. Conducting a content audit helps you identify valuable pieces that can be reused. This process involves reviewing your existing content, categorising it, and assessing its performance.

For instance, you might find that some blog posts have performed exceptionally well in terms of engagement and traffic. These high-performing pieces are prime candidates for repurposing. Here at iWeb, our expert solution architects can assist you in conducting a thorough content audit, ensuring you don’t miss any hidden gems.

Once you’ve identified the content worth repurposing, you can start planning how to adapt it for different channels. This step is essential for making your content work harder and reach a broader audience.

Tailor content for different platforms

Different platforms have unique audiences and content requirements. Tailoring your content to fit these platforms is key to maximising its impact. For example, a detailed blog post can be condensed into a series of engaging social media posts.

Consider the nuances of each platform. LinkedIn is great for professional insights, while Instagram thrives on visual content. Our talented team at iWeb can help you adapt your content to suit each platform’s specific needs, ensuring it resonates with the audience.

By tailoring your content, you not only increase its reach but also enhance its effectiveness. This approach ensures that your message is delivered in the most suitable format for each platform.

Transform blog posts into videos

Videos are a powerful way to engage your audience. Transforming your blog posts into videos can breathe new life into your content. Start by identifying key points from your blog post and create a script around them.

You don’t need a Hollywood budget to create engaging videos. Simple animations, slideshows, or even talking-head videos can be effective. At iWeb, we have Adobe Commerce Specialists who can guide you in creating compelling video content that aligns with your brand.

Videos can be shared across multiple platforms, including YouTube, Facebook, and Instagram. This not only increases your content’s visibility but also caters to different audience preferences.

Convert webinars into blog posts

Webinars are a treasure trove of content. After hosting a webinar, you can repurpose it into several blog posts. Start by transcribing the webinar and breaking it down into key topics.

Each topic can be expanded into a detailed blog post. This not only extends the life of your webinar content but also provides valuable information to those who couldn’t attend. Our talented in-house team at iWeb can help you with the transcription and content creation process.

By converting webinars into blog posts, you ensure that the valuable insights shared during the webinar reach a wider audience. This approach also enhances your content library, providing more resources for your audience.

Turn data into infographics

Data can be overwhelming in its raw form. Turning data into infographics makes it more digestible and engaging. Identify key statistics and trends from your content and design an infographic around them.

Infographics are highly shareable and can be used across various platforms, including social media, blogs, and newsletters. At iWeb, our talented team can help you design visually appealing infographics that effectively communicate your data.

Infographics not only make complex information easier to understand but also increase the likelihood of your content being shared. This boosts your content’s reach and engagement.

Quotes are perfect for social media. They are short, impactful, and easy to share. Extract key quotes from your existing content and create visually appealing graphics around them.

These quote graphics can be shared on platforms like Twitter, Instagram, and Facebook. They not only drive engagement but also direct traffic back to your original content. Our team at iWeb can assist you in creating eye-catching quote graphics that align with your brand’s aesthetic.

Using quotes for social media is a simple yet effective way to repurpose your content. It keeps your social media feed active and engaging, while also promoting your existing content.

Create an email series

Email marketing is a powerful tool for nurturing your audience. Create an email series based on your existing content. For example, a comprehensive guide can be broken down into a series of emails, each covering a different section.

This approach keeps your audience engaged over a period of time and provides them with valuable information in digestible chunks. At iWeb, our Adobe Commerce ERP Integration experts can help you set up and automate your email series.

An email series not only repurposes your content but also strengthens your relationship with your audience. It keeps them coming back for more and increases the chances of conversion.

Compile content into an eBook

An eBook is a great way to compile your existing content into a comprehensive resource. Gather related blog posts, articles, and other content pieces and organise them into chapters.

An eBook can be used as a lead magnet, offering it in exchange for email sign-ups. This not only repurposes your content but also helps grow your email list. Our talented UK team at iWeb can assist you in designing and formatting your eBook.

Compiling content into an eBook provides your audience with a valuable resource while also extending the life of your content. It’s a win-win situation that enhances your content strategy.

Contact iWeb for your digital transformation

Repurposing content across multiple channels is a smart way to make your content work harder and reach a broader audience. If you need help with your digital transformation, reach out to iWeb today. Our expertise and experience in e-commerce spans three decades, and our talented team is ready to assist you in maximising your content’s potential. Contact us to learn more about how we can help you achieve your digital goals.