Personalisation in B2B Ecommerce: Meeting the Unique Needs of Business Customers

Why personalisation matters in B2B ecommerce

In the world of B2B ecommerce, personalisation isn’t just a nice-to-have; it’s a must. Business customers expect the same level of tailored experiences they get in B2C transactions. According to a study by Accenture, 73% of B2B buyers want personalised experiences similar to those in B2C. This means businesses need to step up their game.

Here at iWeb, we understand the importance of personalisation. Our expert developers have been crafting bespoke ecommerce solutions for nearly three decades. With iWeb’s 29 years of e-commerce experience, we know how to meet the unique needs of business customers. Personalisation can lead to higher customer satisfaction, increased loyalty, and ultimately, more sales.

Understanding the unique needs of business customers

Business customers have different needs compared to individual consumers. They often require bulk ordering, custom pricing, and specific payment terms. A one-size-fits-all approach simply won’t cut it. For instance, a builders merchants ecommerce site needs to offer different pricing tiers for different types of customers.

Our talented team at iWeb specialises in understanding these unique needs. We work closely with our clients to develop solutions that cater to their specific requirements. Whether it’s integrating with an ERP system or customising the checkout process, we ensure that every aspect of the ecommerce experience is tailored to the business customer.

Leveraging data for effective personalisation

Data is the backbone of effective personalisation. By analysing customer behaviour, purchase history, and preferences, businesses can create highly targeted experiences. Adobe Analytics and Adobe Real-time CDP are powerful tools that can help in this regard.

At iWeb, we leverage these tools to gather and analyse data, enabling us to create personalised experiences that resonate with business customers. Our Adobe Commerce Specialists use this data to tailor product recommendations, marketing messages, and even the overall site layout. This data-driven approach ensures that every interaction is relevant and engaging.

Implementing advanced personalisation techniques

Advanced personalisation techniques go beyond simple product recommendations. They involve creating dynamic content, personalised email campaigns, and even custom landing pages. Adobe Target and Adobe Marketo Engage are excellent tools for implementing these advanced techniques.

Our team at iWeb is adept at using these tools to create highly personalised experiences. For example, we can set up dynamic content that changes based on the user’s behaviour or preferences. This level of personalisation can significantly improve the user experience and drive higher conversion rates.

Integrating personalisation with existing systems

Integrating personalisation with existing systems like ERP and PIM is crucial for a seamless experience. End-to-end ERP integration ensures that all customer data is synchronised across different platforms. This allows for more accurate personalisation.

iWeb are expert Akeneo PIM Integrators, and we specialise in integrating personalisation with existing systems. Whether it’s Epicor BisTrack ERP integration or Akeneo PIM Integration, our talented team ensures that all systems work together seamlessly. This integrated approach allows for more effective personalisation and a better overall customer experience.

Measuring the impact of personalisation

Measuring the impact of personalisation is essential to understand its effectiveness. Key metrics like conversion rates, average order value, and customer retention can provide valuable insights. Adobe Analytics is a powerful tool for tracking these metrics.

At iWeb, we use Adobe Analytics to measure the impact of our personalisation efforts. Our Adobe Commerce Partners analyse these metrics to continually refine and improve our strategies. This data-driven approach ensures that our personalisation efforts are always aligned with business goals.

Case studies: Success stories in B2B personalisation

Real-world examples can provide valuable insights into the effectiveness of personalisation. One of our clients, a leading builders merchants online store, saw a 30% increase in sales after implementing personalised product recommendations and custom pricing tiers.

Another success story involves a foodservice ecommerce project. By integrating Adobe Experience Manager and Adobe Campaign, we were able to create highly personalised marketing campaigns that resulted in a 25% increase in customer engagement. These case studies highlight the tangible benefits of personalisation in B2B ecommerce.

Future trends in B2B ecommerce personalisation

The future of B2B ecommerce personalisation looks promising. Emerging technologies like AI and machine learning are set to revolutionise the way businesses personalise their offerings. Adobe’s suite of tools, including Adobe Journey Optimiser and Adobe Workfront, are at the forefront of this revolution.

Our talented UK team at iWeb is always on the lookout for the latest trends and technologies. We believe that the future of personalisation lies in leveraging these advanced technologies to create even more tailored and engaging experiences. As an Adobe Commerce Agency, we’re committed to staying ahead of the curve and helping our clients do the same.

Contact iWeb for your digital transformation

Ready to take your B2B ecommerce personalisation to the next level? Reach out to iWeb today. Our expertise and experience in e-commerce spans three decades, and we’re here to help you meet the unique needs of your business customers. Contact us to learn how we can help you achieve your digital transformation goals.