The Future of Mobile Commerce: Trends and Best Practices

Mobile commerce is reshaping the retail landscape

Mobile commerce, or m-commerce, is transforming how we shop. With smartphones becoming an extension of ourselves, it’s no surprise that mobile commerce is booming. In the UK, mobile commerce sales are expected to reach £100 billion by 2024, according to Statista. This shift is not just about convenience; it’s about creating a seamless shopping experience.

Retailers are now focusing on mobile-first strategies. Brands like ASOS and Boohoo have seen significant growth by prioritising mobile platforms. They offer user-friendly apps, personalised recommendations, and easy checkout processes. This trend is not limited to fashion; sectors like food & beverage, health & wellness, and homewares and furniture are also embracing mobile commerce.

Emerging technologies are driving mobile commerce innovation

Emerging technologies are at the heart of mobile commerce innovation. Augmented reality (AR) and virtual reality (VR) are enhancing the shopping experience. For instance, IKEA’s app allows customers to visualise furniture in their homes using AR. This technology is not just a gimmick; it helps customers make informed decisions, reducing return rates.

Artificial intelligence (AI) is another game-changer. AI-powered chatbots provide instant customer support, while machine learning algorithms offer personalised product recommendations. Retailers like Amazon and eBay are leveraging AI to improve customer experience (CX) and boost sales. These technologies are not just for B2C ecommerce projects; B2B wholesale and merchant ecommerce platforms are also adopting AI to streamline operations.

Personalisation is key to mobile commerce success

Personalisation is no longer a luxury; it’s a necessity. Customers expect tailored experiences, and mobile commerce platforms are delivering. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This trend is evident in sectors like health & wellness and food & beverage, where personalised recommendations can drive sales.

Retailers are using data to understand customer preferences and behaviour. Tools like Adobe Analytics and Adobe Real-Time CDP help brands gather and analyse data to create personalised experiences. For example, foodservice ecommerce platforms can offer personalised meal plans based on dietary preferences. This level of personalisation enhances customer loyalty and increases conversion rates.

Seamless payment options are enhancing the mobile shopping experience

Payment options are a critical aspect of mobile commerce. Customers want quick and secure payment methods. Mobile wallets like Apple Pay and Google Pay are becoming increasingly popular. According to UK Finance, mobile payments accounted for 17% of all payments in the UK in 2020, and this number is expected to grow.

Retailers are also exploring buy now, pay later (BNPL) options. Companies like Klarna and Afterpay offer flexible payment solutions, making it easier for customers to make purchases. This trend is particularly popular in sectors like fashion and homewares and furniture. By offering multiple payment options, retailers can enhance the customer experience and reduce cart abandonment rates.

Social commerce is gaining traction

Social media platforms are becoming powerful sales channels. Social commerce, where customers can shop directly through social media, is on the rise. Platforms like Instagram and Facebook are integrating shopping features, allowing brands to reach customers where they spend most of their time.

Brands like Gymshark and PrettyLittleThing are leveraging social commerce to drive sales. They use influencers to promote products and create engaging content. This trend is not limited to fashion; sectors like automotive parts and agriculture & gardening are also exploring social commerce. By integrating social commerce into their digital strategy, brands can tap into new audiences and boost sales.

Progressive web apps (PWAs) are revolutionising mobile commerce

Progressive web apps (PWAs) are changing the game for mobile commerce. PWAs offer the best of both worlds: the functionality of a native app and the accessibility of a website. They load quickly, work offline, and provide a seamless user experience.

Retailers like AliExpress and Flipkart have seen significant improvements in engagement and conversion rates after adopting PWAs. This technology is particularly beneficial for sectors with large parts catalogues, like automotive parts and machinery parts catalogues. By investing in PWAs, brands can enhance the mobile shopping experience and drive sales.

Headless commerce is the future

Headless commerce is gaining momentum in the mobile commerce space. This approach decouples the front-end and back-end of an ecommerce platform, allowing for greater flexibility and customisation. Brands can create unique, personalised experiences without being constrained by traditional ecommerce platforms.

Retailers like Nike and Target are adopting headless commerce to stay ahead of the competition. This approach is particularly beneficial for B2B ecommerce projects, where customisation and scalability are crucial. By embracing headless commerce, brands can create innovative, engaging mobile experiences that drive sales and customer loyalty.

Data security and privacy are paramount

As mobile commerce grows, so do concerns about data security and privacy. Customers want to know that their personal information is safe. According to a survey by PwC, 85% of consumers will not do business with a company if they have concerns about its security practices.

Retailers must prioritise data security and privacy to build trust with customers. Implementing robust security measures, such as encryption and two-factor authentication, is essential. Compliance with regulations like GDPR is also crucial. By prioritising data security and privacy, brands can enhance customer trust and drive long-term success in the mobile commerce space.

For more insights on how to transform your digital strategy and stay ahead in the mobile commerce game, contact iWeb today. Our team of experts can help you navigate the ever-evolving landscape of mobile commerce and create a seamless, engaging shopping experience for your customers.