Why voice search is changing the game for builders merchants
Voice search is no longer a futuristic concept; it’s here and it’s transforming how customers interact with businesses. According to a report by ComScore, 50% of all searches will be voice searches by 2023. This shift is particularly significant for builders merchants, where customers often need quick, hands-free access to information while on-site or on the go.
We, here at iWeb, understand that builders merchants need to adapt to this change to stay competitive. Voice search offers a more convenient way for customers to find products, check stock levels, and even place orders. By optimising your website for voice search, you can improve customer experience and increase sales.
Our expert solution architects at iWeb have been helping businesses adapt to new technologies for years. With iWeb’s 29 years of e-commerce experience, we can guide you through the process of voice search optimisation, ensuring your website is ready for the future.
How to optimise your website for voice search
Optimising your website for voice search involves several key steps. First, focus on natural language. Voice searches are more conversational than text searches, so your content should reflect this. Use long-tail keywords and phrases that people are likely to say out loud.
Next, ensure your website is mobile-friendly. Most voice searches are conducted on mobile devices, so a responsive design is crucial. Google prioritises mobile-friendly sites in its search results, so this will also help your overall SEO.
Finally, consider the technical aspects. Implementing structured data can help search engines understand your content better. This can improve your chances of appearing in voice search results. Our talented team at iWeb can assist with these technical details, ensuring your website is fully optimised.
Creating content that answers common questions
One of the best ways to optimise for voice search is by creating content that answers common questions. Think about the questions your customers are likely to ask and create content that provides clear, concise answers.
For example, a customer might ask, “Where can I find the best timber supplies near me?” By having a blog post or FAQ section that answers this question, you increase your chances of appearing in voice search results.
Our talented in-house team at iWeb can help you develop this content. With our expertise and experience in e-commerce spanning three decades, we know how to create content that not only answers questions but also engages your audience.
Using local SEO to capture voice search traffic
Local SEO is crucial for capturing voice search traffic. Many voice searches are location-based, with users looking for businesses “near me.” To optimise for local SEO, ensure your business information is accurate and consistent across all online platforms.
Claim your Google My Business listing and keep it updated. Include your address, phone number, and business hours. Encourage customers to leave reviews, as positive reviews can boost your local search rankings.
iWeb’s track record in e-commerce includes helping businesses improve their local SEO. Our talented UK team can guide you through the process, ensuring your builders merchant website is optimised for local voice searches.
Leveraging schema markup for better search results
Schema markup is a powerful tool for improving your search results. It helps search engines understand your content better, which can improve your chances of appearing in voice search results.
There are various types of schema markup you can use, such as product schema, FAQ schema, and local business schema. Each type provides specific information to search engines, making it easier for them to display your content in relevant search results.
Our team at iWeb are experts in implementing schema markup. With our Adobe Commerce expertise, we can ensure your website is fully optimised for voice search, helping you capture more traffic and increase sales.
Improving site speed for better user experience
Site speed is a critical factor in both SEO and user experience. Slow-loading websites can frustrate users and lead to higher bounce rates. For voice search, where users expect quick answers, site speed is even more important.
There are several ways to improve your site speed. Optimise your images, use a content delivery network (CDN), and minimise your code. Regularly test your site speed and make adjustments as needed.
iWeb – an enterprise e-commerce agency, can help you improve your site speed. Our Magento Developers are skilled in optimising websites for performance, ensuring your builders merchant website provides a fast, seamless experience for users.
Integrating with Akeneo PIM for better product management
Effective product management is crucial for builders merchants. With a large inventory of products, keeping your product information accurate and up-to-date can be challenging. This is where Akeneo PIM comes in.
Akeneo PIM (Product Information Management) helps you manage your product information more efficiently. It centralises your product data, making it easier to update and distribute across all your sales channels. This can improve your SEO and make it easier for customers to find your products through voice search.
iWeb are expert Akeneo PIM Integrators. Our team can help you implement Akeneo PIM, ensuring your product information is accurate and optimised for voice search. With our Akeneo PIM Integration services, you can improve your product management and enhance your customer experience.
Monitoring and analysing voice search performance
Once you’ve optimised your website for voice search, it’s important to monitor and analyse your performance. Use tools like Google Analytics and Adobe Analytics to track your voice search traffic and identify areas for improvement.
Look at metrics like bounce rate, average session duration, and conversion rate. These can give you insights into how users are interacting with your site and where you can make improvements.
Our Adobe Commerce Specialists at iWeb can help you with this analysis. With our Adobe Commerce Web Design and Adobe Experience Cloud expertise, we can provide you with the insights you need to continually improve your voice search optimisation.
Ready to take your builders merchant website to the next level? Reach out to iWeb today to learn how we can help with your digital transformation. Our talented team is here to guide you every step of the way. Contact iWeb now to get started!
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
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