Developing a Mobile-First Strategy for Building Supplies

Why mobile-first is crucial for building supplies

In today’s digital age, mobile devices have become the primary means of accessing the internet. According to Statista, over 50% of global web traffic comes from mobile devices. For the building supplies industry, this shift means that a mobile-first strategy is no longer optional but essential. Customers expect seamless experiences whether they are browsing for materials or placing orders on their smartphones.

Here at iWeb, we understand the importance of a mobile-first approach. Our expert solution architects have seen firsthand how a well-executed mobile strategy can boost customer engagement and sales. By prioritising mobile, businesses can ensure that their websites are accessible, user-friendly, and optimised for the devices most commonly used by their customers.

Understanding your audience’s mobile behaviour

To develop an effective mobile-first strategy, it’s crucial to understand how your audience interacts with your website on mobile devices. Tools like Adobe Analytics can provide valuable insights into user behaviour, helping you identify common pain points and areas for improvement. For instance, are users abandoning their carts due to a cumbersome checkout process? Or are they struggling to find product information?

The team at iWeb can help you analyse this data and develop a strategy tailored to your audience’s needs. With our 29 years of e-commerce experience, we know how to create mobile experiences that resonate with users. By understanding your audience’s mobile behaviour, you can make informed decisions that enhance the user experience and drive conversions.

Optimising your website for mobile devices

Optimising your website for mobile devices involves more than just making it responsive. It requires a comprehensive approach that considers everything from page load times to navigation. Slow-loading pages can frustrate users and lead to high bounce rates. According to Google, 53% of mobile users abandon sites that take longer than three seconds to load.

Our talented team at iWeb can help you optimise your website for mobile devices. We use tools like Adobe Experience Manager to create fast, responsive websites that provide a seamless user experience. By focusing on mobile optimisation, you can ensure that your website meets the needs of your mobile users and keeps them engaged.

Enhancing user experience with intuitive design

A key component of a mobile-first strategy is intuitive design. Mobile users expect a smooth, hassle-free experience, and any friction can lead to lost sales. This means designing with the user in mind, ensuring that navigation is straightforward, and that key information is easy to find.

iWeb’s e-commerce expertise includes creating intuitive designs that enhance the user experience. Our talented in-house team uses tools like Adobe Target to test and optimise different design elements, ensuring that your website meets the needs of your users. By focusing on intuitive design, you can create a mobile experience that keeps users coming back.

Leveraging mobile-specific features

Mobile devices offer unique features that can enhance the user experience, such as location services, push notifications, and mobile payments. Leveraging these features can provide a more personalised and convenient experience for your users.

Our expert solution architects at iWeb can help you integrate these mobile-specific features into your website. For example, using location services to provide localised content or push notifications to keep users informed about new products and promotions. By leveraging these features, you can create a more engaging and personalised mobile experience.

Integrating with existing systems

A successful mobile-first strategy requires seamless integration with your existing systems, such as your ERP and PIM systems. This ensures that your mobile website is always up-to-date with the latest product information and inventory levels.

iWeb are expert Akeneo PIM Integrators and can help you integrate your mobile website with your existing systems. Our experience with end-to-end BisTrack integration and Epicor BisTrack ERP integration ensures that your mobile website is always accurate and reliable. By integrating with your existing systems, you can provide a seamless and consistent experience for your users.

Measuring success and making improvements

Once your mobile-first strategy is in place, it’s important to measure its success and make continuous improvements. Tools like Adobe Analytics can provide valuable insights into how users are interacting with your mobile website, helping you identify areas for improvement.

Our talented UK team at iWeb can help you analyse this data and make informed decisions about how to improve your mobile website. With our expertise and experience in e-commerce spanning three decades, we know how to create mobile experiences that drive results. By continuously measuring and improving your mobile strategy, you can ensure that it remains effective and relevant.

Partnering with experts for a successful mobile-first strategy

Developing a successful mobile-first strategy requires expertise and experience. Partnering with an experienced e-commerce agency like iWeb can help you navigate the complexities of mobile optimisation and ensure that your strategy is effective.

iWeb’s track record in e-commerce includes working with leading platforms like Adobe Commerce and Magento. Our talented team of Magento Developers and Adobe Commerce Specialists can help you create a mobile-first strategy that meets the needs of your business and your customers. By partnering with experts, you can ensure that your mobile strategy is successful and delivers results.

Reach out to iWeb today to learn how we can help you develop a mobile-first strategy for your building supplies business. Our team of experts is ready to help you transform your digital presence and drive success. Contact us to get started.