Empowering UK B2B with Adobe Commerce: Trends and Tips

Riding the wave of digital transformation in UK B2B

The digital landscape is evolving at a breakneck pace, and UK B2B businesses are riding this wave with gusto. With the rise of e-commerce, companies are increasingly turning to platforms like Adobe Commerce to streamline their operations and enhance customer experiences. Here at iWeb, we’ve seen firsthand how digital transformation can revolutionise B2B operations.

Statistics show that 73% of B2B buyers now prefer purchasing online, making it crucial for businesses to adapt. Our expert developers at iWeb have been at the forefront of this shift, helping businesses leverage Adobe Commerce to stay competitive. By integrating advanced features and custom solutions, we ensure that our clients can meet the ever-changing demands of the market.

Leveraging Adobe Commerce for seamless B2B operations

Adobe Commerce offers a robust platform for B2B businesses, providing tools that streamline operations and improve efficiency. One of the standout features is its ability to handle complex product catalogues and pricing structures, which is essential for B2B transactions. Our talented team at iWeb has extensive experience in customising Adobe Commerce to meet the unique needs of B2B clients.

For instance, we recently worked with a leading builders merchants online store to integrate their ERP system with Adobe Commerce. This end-to-end ERP integration allowed them to manage inventory, orders, and customer data seamlessly, resulting in a 30% increase in operational efficiency. By leveraging Adobe Commerce, businesses can automate processes, reduce errors, and focus on growth.

Enhancing customer experience with personalised solutions

In the B2B world, customer experience (CX) is just as important as in B2C. Adobe Commerce provides a range of tools to personalise the shopping experience, from tailored product recommendations to customised pricing. At iWeb, we specialise in using these tools to create engaging and intuitive user experiences.

For example, we helped a foodservice ecommerce client implement Adobe Target to deliver personalised content and offers to their customers. This resulted in a 25% increase in conversion rates and higher customer satisfaction. By focusing on CX, businesses can build stronger relationships with their clients and drive long-term loyalty.

Integrating ERP systems for streamlined workflows

ERP integration is a game-changer for B2B businesses, allowing them to manage their operations more efficiently. Adobe Commerce supports seamless integration with various ERP systems, enabling businesses to synchronise data across different platforms. Our team at iWeb are expert agnostic ERP integrators, ensuring that our clients can leverage the full potential of their ERP systems.

We recently completed an end-to-end BisTrack integration for a client in the building materials supplies industry. This integration allowed them to automate their order processing, inventory management, and customer service, resulting in significant time and cost savings. By integrating ERP systems with Adobe Commerce, businesses can achieve greater operational efficiency and scalability.

Utilising advanced analytics for data-driven decisions

Data is the backbone of modern business, and Adobe Commerce provides powerful analytics tools to help B2B companies make informed decisions. Adobe Analytics and Adobe Real-time CDP offer deep insights into customer behaviour, sales trends, and marketing performance. At iWeb, we help our clients harness these tools to drive data-driven strategies.

For instance, we worked with a client in the automotive parts ecommerce sector to implement Adobe Analytics. This allowed them to track customer interactions, identify high-performing products, and optimise their marketing campaigns. As a result, they saw a 20% increase in sales and improved customer retention. By leveraging advanced analytics, businesses can stay ahead of the competition and make smarter decisions.

Exploring the benefits of headless commerce

Headless commerce is gaining traction in the B2B space, offering greater flexibility and scalability. Adobe Commerce supports headless architecture, allowing businesses to decouple the front-end and back-end systems. This enables them to deliver seamless experiences across different channels and devices. Our talented in-house team at iWeb are experts in headless experiences, helping clients implement this innovative approach.

We recently helped a client in the health and wellness ecommerce sector transition to a headless commerce model. This allowed them to create a more responsive and engaging website, resulting in a 15% increase in mobile conversions. By embracing headless commerce, businesses can future-proof their operations and deliver superior customer experiences.

Optimising conversion rates with targeted strategies

Conversion rate optimisation (CRO) is crucial for B2B businesses looking to maximise their online sales. Adobe Commerce offers a range of tools to help businesses optimise their conversion rates, from A/B testing to personalised marketing campaigns. At iWeb, we specialise in developing targeted CRO strategies that drive results.

For example, we worked with a client in the food and beverage ecommerce sector to implement Adobe Marketo Engage. This allowed them to create personalised email campaigns and track customer interactions, resulting in a 20% increase in conversion rates. By focusing on CRO, businesses can turn more visitors into customers and boost their revenue.

Future-proofing your B2B business with Adobe Commerce

As the digital landscape continues to evolve, it’s essential for B2B businesses to stay ahead of the curve. Adobe Commerce provides a scalable and flexible platform that can adapt to changing market conditions. At iWeb, we help our clients future-proof their businesses by implementing innovative solutions and staying up-to-date with the latest trends.

For instance, we recently helped a client in the agriculture and gardening ecommerce sector implement a progressive web app (PWA) using Adobe Commerce. This allowed them to deliver a fast and engaging mobile experience, resulting in a 25% increase in mobile traffic. By leveraging the latest technologies, businesses can stay competitive and drive long-term growth.

Contact iWeb to transform your B2B operations

Ready to take your B2B business to the next level? Reach out to iWeb today to learn how our expert developers and talented team can help you leverage Adobe Commerce for digital transformation. With iWeb’s 29 years of e-commerce experience, we have the expertise and experience to deliver tailored solutions that drive results. Contact us now to start your journey towards a more efficient and profitable B2B operation.