Optimising Your Magento Store for the Post-Pandemic UK Consumer

Adapting to changing consumer behaviour

The pandemic has reshaped how consumers shop, especially in the UK. With more people turning to online shopping, it’s crucial to understand these changes and adapt your Magento store accordingly. According to the Office for National Statistics, online sales accounted for 36.3% of all retail sales in January 2021, a significant increase from pre-pandemic levels.

Here at iWeb, we’ve noticed that consumers now expect a seamless online shopping experience. They want quick load times, easy navigation, and a smooth checkout process. Our expert developers can help you optimise your Magento store to meet these expectations. By leveraging iWeb’s 29 years of e-commerce experience, we can ensure your site is user-friendly and efficient.

Enhancing user experience (UX)

User experience is more important than ever. A well-designed UX can significantly boost your conversion rates. Adobe Commerce offers various tools to enhance UX, such as Adobe Experience Manager and Adobe Target. These tools allow you to personalise the shopping experience, making it more engaging for your customers.

Our talented team at iWeb can help you implement these tools effectively. We focus on creating a seamless and intuitive user journey, from the moment a customer lands on your site to the final purchase. By improving UX, you can increase customer satisfaction and loyalty, which is crucial in the post-pandemic market.

Leveraging data analytics

Data is a powerful tool for understanding consumer behaviour. Adobe Analytics and Adobe Real-time CDP can provide valuable insights into how your customers interact with your site. By analysing this data, you can identify areas for improvement and make data-driven decisions.

The team at iWeb can help you set up and interpret these analytics tools. With our e-commerce expertise, we can guide you in using data to optimise your Magento store. Whether it’s identifying popular products or understanding customer drop-off points, data analytics can help you make informed decisions to enhance your store’s performance.

Optimising for mobile

Mobile shopping has surged during the pandemic. According to Statista, mobile commerce accounted for 72.9% of total e-commerce sales in 2021. Ensuring your Magento store is mobile-friendly is essential for capturing this growing market.

Our talented UK team can help you optimise your site for mobile devices. We focus on creating responsive designs that provide a seamless experience across all devices. By prioritising mobile optimisation, you can reach a wider audience and increase your sales.

Implementing effective SEO strategies

Search engine optimisation (SEO) is crucial for driving organic traffic to your Magento store. With more people shopping online, competition is fierce. Implementing effective SEO strategies can help you stand out and attract more customers.

iWeb’s e-commerce expertise includes comprehensive SEO services. Our team can help you optimise your site’s content, structure, and performance to improve your search engine rankings. By leveraging our SEO strategies, you can increase your visibility and attract more potential customers to your store.

Streamlining checkout processes

A complicated checkout process can lead to cart abandonment. According to Baymard Institute, the average cart abandonment rate is 69.8%. Simplifying your checkout process can significantly reduce this rate and increase your conversions.

Our expert developers at iWeb can help you streamline your checkout process. We focus on creating a quick and easy checkout experience, with features like guest checkout, multiple payment options, and minimal form fields. By simplifying the checkout process, you can improve customer satisfaction and boost your sales.

Integrating with ERP systems

Integrating your Magento store with an ERP system can streamline your operations and improve efficiency. ERP integration allows you to manage your inventory, orders, and customer data in one place, reducing manual work and errors.

iWeb are expert ERP integrators, offering end-to-end ERP integration services. Whether it’s Epicor BisTrack ERP integration or integration with Akeneo PIM, our team can help you seamlessly connect your systems. By integrating with an ERP system, you can improve your operational efficiency and provide a better experience for your customers.

Social media has become a powerful marketing tool, especially during the pandemic. Platforms like Facebook, Instagram, and TikTok offer opportunities to reach a wider audience and engage with your customers.

Our talented team at iWeb can help you develop effective social media marketing strategies. We focus on creating engaging content that resonates with your audience and drives traffic to your Magento store. By leveraging social media, you can increase your brand awareness and attract more customers.

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For more information on how to optimise your Magento store for the post-pandemic UK consumer, contact iWeb today. Our talented team is ready to help you navigate the changing e-commerce landscape and achieve your business goals. Reach out to iWeb today to learn more about our services and how we can support your digital transformation.