Video Marketing: Engaging Content Ideas for Building Supplies

Showcasing product features and benefits

When it comes to building supplies, customers want to know exactly what they’re getting. A great way to do this is by creating videos that highlight the features and benefits of your products. For instance, you could produce a video demonstrating the durability of a particular type of brick or the ease of installation for a new roofing material.

Here at iWeb, we understand the importance of clear, informative content. Our expert solution architects can help you create videos that not only showcase your products but also educate your customers. By using Adobe Commerce, you can seamlessly integrate these videos into your product pages, enhancing the overall shopping experience.

Statistics show that 73% of consumers are more likely to purchase a product after watching a video about it. So, by investing in high-quality product videos, you’re not just informing your customers; you’re also driving sales.

Customer testimonials and case studies

Nothing builds trust like hearing from satisfied customers. Creating videos that feature customer testimonials and case studies can be incredibly effective. These videos can show potential customers how your products have been used successfully in real-world projects.

For example, you could interview a contractor who has used your building supplies on a major construction project. They can discuss the quality of the materials and how they contributed to the success of the project. The team at iWeb can help you produce these videos, ensuring they are professional and engaging.

According to a survey, 88% of people trust online reviews as much as personal recommendations. By featuring real customers in your videos, you’re providing social proof that can significantly influence purchasing decisions.

DIY tutorials and how-to guides

DIY projects are more popular than ever, and many people turn to video tutorials for guidance. Creating DIY tutorials and how-to guides can help you tap into this market. These videos can show customers how to use your products in various projects, from simple home repairs to more complex renovations.

Our talented team at iWeb can assist you in creating these tutorials, ensuring they are easy to follow and visually appealing. By integrating these videos into your website using Adobe Commerce, you can provide valuable content that keeps customers coming back.

Research shows that 68% of consumers prefer to learn about a product or service through video. By offering helpful tutorials, you’re not only showcasing your products but also positioning your brand as a valuable resource.

Behind-the-scenes content

People love getting a behind-the-scenes look at how things are made. Creating videos that show the manufacturing process of your building supplies can be fascinating for your audience. These videos can highlight the quality control measures you have in place and the craftsmanship that goes into each product.

iWeb’s 29 years of e-commerce experience means we know how to create compelling behind-the-scenes content. Our Adobe Commerce Specialists can help you integrate these videos into your website, providing an immersive experience for your customers.

A study found that 87% of people would rather watch a video about a product than read about it. By offering behind-the-scenes content, you’re giving customers a unique insight into your brand, which can help build trust and loyalty.

Expert interviews and industry insights

Positioning your brand as an industry leader can be achieved by sharing expert interviews and industry insights. These videos can feature interviews with industry experts, discussing trends, innovations, and best practices in the building supplies sector.

Our talented in-house team at iWeb can help you produce these videos, ensuring they are informative and engaging. By using Adobe Experience Cloud, you can distribute these videos across multiple channels, reaching a wider audience.

According to research, 54% of consumers want to see more video content from brands they support. By providing valuable industry insights, you’re not only educating your audience but also reinforcing your brand’s authority.

Seasonal promotions and special offers

Seasonal promotions and special offers are a great way to attract customers. Creating videos that highlight these promotions can help you stand out. These videos can showcase limited-time offers, discounts, and special deals on your building supplies.

iWeb – an enterprise e-commerce agency, can assist you in creating these promotional videos. Our Adobe Commerce Partners can help you integrate these videos into your marketing campaigns, ensuring they reach the right audience.

Statistics show that 64% of consumers are more likely to buy a product after watching a video about it. By promoting your seasonal offers through video, you’re increasing the chances of converting viewers into customers.

Live demonstrations and webinars

Live demonstrations and webinars are an excellent way to engage with your audience in real-time. These events can showcase your products, answer customer questions, and provide valuable insights.

Our expert solution architects at iWeb can help you plan and execute these live events. By using Adobe Digital Experience Cloud, you can stream these events seamlessly, providing a professional and interactive experience for your audience.

Research shows that 80% of people would rather watch a live video from a brand than read a blog. By offering live demonstrations and webinars, you’re providing an engaging way for customers to learn about your products and interact with your brand.

Interactive 360-degree product views

Interactive 360-degree product views can provide customers with a detailed look at your building supplies. These videos allow customers to see the product from all angles, giving them a better understanding of its features and quality.

iWeb’s e-commerce expertise can help you create these interactive videos. Our Adobe Commerce Development team can integrate these videos into your product pages, enhancing the overall shopping experience.

A study found that 91% of consumers prefer interactive and visual content over traditional, text-based content. By offering 360-degree product views, you’re providing a more engaging and informative experience for your customers.

Social media is a powerful tool for reaching a wider audience. Creating engaging video content for platforms like Instagram, Facebook, and YouTube can help you connect with potential customers. These videos can include product highlights, customer testimonials, DIY tutorials, and more.

Our talented UK team at iWeb can help you create and distribute these videos across your social media channels. By using Adobe Marketo Engage, you can track the performance of your videos and optimise your social media strategy.

Statistics show that social media videos generate 1200% more shares than text and image content combined. By investing in engaging social media content, you’re increasing your brand’s visibility and driving more traffic to your website.

Call to action

Ready to take your video marketing to the next level? Reach out to iWeb today to learn how we can help you create engaging video content that drives results. With our expertise and experience in e-commerce spanning three decades, we have the tools and knowledge to help you succeed. Contact us now to start your digital transformation journey.