Why Data Ownership Matters for Foodservice eCommerce Businesses

Data ownership and its impact on customer trust

Customer trust is the backbone of any successful foodservice eCommerce business. When customers share their personal information, they expect it to be handled with care. Data ownership plays a crucial role in this. If a business owns its data, it can ensure that customer information is stored securely and used responsibly. This builds trust and encourages repeat business.

For instance, a study by PwC found that 85% of consumers will not do business with a company if they have concerns about its security practices. Here at iWeb, we understand the importance of data ownership in maintaining customer trust. Our expert solution architects can help you implement robust data governance strategies to protect your customers’ information.

Enhancing business intelligence through data ownership

Owning your data allows you to harness its full potential for business intelligence. With complete control over your data, you can analyse customer behaviour, track sales trends, and make informed decisions. This can lead to improved marketing strategies, better product offerings, and increased sales.

For example, Adobe Analytics provides powerful tools for data analysis. By integrating Adobe Analytics with your eCommerce platform, you can gain valuable insights into your customers’ preferences and buying habits. The team at iWeb, with our 30 years of e-commerce experience, can help you leverage these tools to enhance your business intelligence.

Data ownership and compliance with regulations

Compliance with data protection regulations is essential for any business. In the UK, the General Data Protection Regulation (GDPR) sets strict guidelines for how businesses must handle personal data. Owning your data ensures that you can comply with these regulations and avoid hefty fines.

For instance, a breach of GDPR can result in fines of up to €20 million or 4% of annual global turnover, whichever is higher. iWeb’s e-commerce expertise includes helping businesses navigate these complex regulations. Our talented team can assist you in implementing data management strategies that ensure compliance with GDPR and other relevant laws.

Improving customer experience through personalised marketing

Personalised marketing is a powerful tool for improving customer experience. By owning your data, you can create targeted marketing campaigns that resonate with your customers. This can lead to higher engagement rates and increased sales.

For example, Adobe Target allows you to deliver personalised content to your customers based on their behaviour and preferences. iWeb – an enterprise e-commerce agency, can help you integrate Adobe Target with your eCommerce platform to create personalised marketing campaigns that drive results.

Ensuring business continuity and data recovery

Data ownership is crucial for ensuring business continuity and data recovery. If you rely on third-party vendors for data storage, you risk losing access to your data in the event of a service disruption. Owning your data ensures that you can quickly recover and continue operations in the event of a disaster.

For instance, a study by the Ponemon Institute found that the average cost of a data breach is £3.1 million. iWeb’s track record in e-commerce includes helping businesses implement robust data recovery strategies. Our talented in-house team can assist you in developing a business continuity plan that ensures your data is always accessible.

Mitigating risks of vendor lock-in

Vendor lock-in is a significant risk for businesses that rely on third-party vendors for data storage. If you decide to switch vendors, you may face challenges in transferring your data. Owning your data mitigates this risk and gives you the flexibility to choose the best vendors for your needs.

For example, iWeb are expert Akeneo PIM Integrators. By integrating Akeneo PIM with your eCommerce platform, you can ensure that your product information is always under your control. This gives you the flexibility to switch vendors without losing access to your data.

Leveraging data for competitive advantage

Data ownership gives you a competitive advantage by allowing you to leverage your data for strategic decision-making. With complete control over your data, you can identify market trends, optimise your supply chain, and improve your customer service.

For instance, Adobe Commerce provides powerful tools for data analysis and optimisation. iWeb – Experts in Commerce, can help you integrate Adobe Commerce with your eCommerce platform to gain a competitive edge. Our talented UK team can assist you in leveraging your data to drive business growth.

Contact iWeb to learn more

Data ownership is crucial for the success of foodservice eCommerce businesses. It impacts customer trust, business intelligence, compliance, personalised marketing, business continuity, vendor lock-in, and competitive advantage. Reach out to iWeb today to learn how we can help you take control of your data and drive your digital transformation. Our expertise and experience in e-commerce spans three decades, and our talented team is ready to assist you. Contact us to get started.