Reviving struggling e-commerce projects

E-commerce projects can sometimes hit a rough patch. Whether it’s due to technical issues, poor user experience, or simply not meeting business goals, these challenges can be daunting. But, there’s hope. Here at iWeb, we specialise in rescuing Adobe Commerce projects in the UK. With our 29 years of e-commerce experience, we have the expertise to turn things around.

Our talented team of Adobe Commerce specialists dives deep into the root causes of your project’s struggles. We don’t just patch things up; we provide a comprehensive solution that ensures long-term success. For instance, a recent project involved a foodservice e-commerce site that was facing frequent downtimes and low conversion rates. Our expert solution architects revamped the entire system, resulting in a 40% increase in sales within three months.

Identifying common pitfalls in Adobe Commerce projects

Many Adobe Commerce projects falter due to a few common issues. One major pitfall is poor integration with other systems. For example, without proper ERP integration, inventory management can become a nightmare. Our team at iWeb ensures seamless integration with systems like Akeneo PIM, enhancing your product information management and overall efficiency.

Another common issue is a lack of user-centric design. A clunky, hard-to-navigate website can drive customers away. Our Adobe Commerce web design experts focus on creating intuitive, user-friendly interfaces. We recently helped a builders merchants online store redesign their site, leading to a 25% increase in user engagement and a significant drop in bounce rates.

Our approach to project rescue

At iWeb, we follow a structured approach to rescuing Adobe Commerce projects. First, we conduct a thorough audit to identify all the issues. This includes analysing site performance, user experience, and integration with other systems. Our Magento developers then create a detailed recovery plan tailored to your specific needs.

Next, we implement the necessary changes. This could involve anything from improving site speed to redesigning the user interface. For instance, we recently worked on a health & wellness e-commerce project where we optimised the site for mobile users, resulting in a 30% increase in mobile sales. Finally, we provide ongoing support to ensure your project continues to thrive.

Case studies: Success stories from the UK

We’ve had the privilege of rescuing numerous Adobe Commerce projects across various industries. One notable example is a large parts catalog e-commerce project. The site was struggling with slow load times and poor search functionality. Our Magento development team revamped the search algorithm and optimised the site, leading to a 50% reduction in load times and a 35% increase in search accuracy.

Another success story involves a food & beverage e-commerce project. The site was facing frequent downtimes and low customer satisfaction. Our team implemented Adobe Experience Manager and Adobe Analytics to monitor and improve site performance. Within six months, customer satisfaction scores improved by 20%, and sales increased by 15%.

Leveraging advanced Adobe tools

To ensure the success of your Adobe Commerce project, we leverage advanced tools from Adobe’s suite. Adobe Real-time CDP helps us personalise customer experiences, while Adobe Target allows us to run A/B tests to find the best-performing site elements. These tools, combined with our expertise, ensure your project not only recovers but excels.

For example, in a recent retail e-commerce project, we used Adobe Journey Optimiser to create personalised shopping experiences. This led to a 25% increase in repeat customers. Similarly, Adobe Campaign helped us streamline marketing efforts for a B2B wholesale industry client, resulting in a 30% increase in lead generation.

Ensuring seamless integration with Akeneo PIM

Integration with Akeneo PIM is crucial for effective product information management. We, at iWeb, are expert Akeneo PIM integrators. Our team ensures that your Adobe Commerce site seamlessly integrates with Akeneo PIM, enhancing your product data management and overall site performance.

For instance, we recently worked on an automotive & parts e-commerce project where we integrated Akeneo PIM. This streamlined their product data management, reducing errors by 40% and improving time-to-market for new products by 30%. Our expertise in Akeneo PIM implementation ensures your project benefits from the best product information management practices.

Optimising customer experience

A great customer experience is key to the success of any e-commerce project. Our team focuses on optimising every touchpoint of the customer journey. From intuitive navigation to personalised recommendations, we ensure your customers have a seamless shopping experience.

For example, in a recent B2C e-commerce project, we used Adobe Experience Cloud to analyse customer behaviour and optimise the site accordingly. This led to a 20% increase in average order value and a 15% reduction in cart abandonment rates. Our focus on customer experience ensures your Adobe Commerce project not only recovers but thrives.

Contact iWeb for your project rescue

If your Adobe Commerce project is struggling, don’t wait for things to get worse. Reach out to iWeb today. Our talented UK team is ready to help you turn things around. With our expertise and experience in e-commerce spanning three decades, we have the skills and knowledge to ensure your project’s success. Contact us now to learn how we can help with your digital transformation.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.

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