Exploring the rise of foodservice ecommerce in the UK
The foodservice industry in the UK has seen a significant shift towards ecommerce in recent years. With the rise of online ordering and delivery services, businesses are increasingly looking to establish a strong online presence. According to a report by Statista, the UK online food delivery market is expected to reach £8.9 billion by 2024. This growth is driven by changing consumer habits and the convenience of online shopping.
Here at iWeb, we understand the unique challenges and opportunities that come with foodservice ecommerce. Our expert solution architects have been helping businesses navigate this digital transformation for years. With iWeb’s 30 years of e-commerce experience, we have the expertise to create robust and scalable ecommerce solutions tailored to the foodservice industry.
Key features of a successful foodservice ecommerce platform
A successful foodservice ecommerce platform needs to offer a seamless user experience. This includes easy navigation, quick load times, and a mobile-friendly design. According to Google, 53% of mobile users abandon sites that take longer than three seconds to load. Therefore, optimising your site for speed is crucial.
Our talented team at iWeb specialises in creating user-friendly ecommerce platforms. We use Adobe Commerce to build responsive and efficient websites that cater to the needs of foodservice businesses. As an Adobe Commerce Agency, we ensure that your platform is not only visually appealing but also functional and easy to use.
Importance of integration with Akeneo PIM for foodservice ecommerce
Product Information Management (PIM) is essential for managing large volumes of product data. Akeneo PIM helps businesses streamline their product information, ensuring consistency and accuracy across all channels. This is particularly important for foodservice businesses that deal with a wide range of products.
iWeb are expert Akeneo PIM Integrators, and we can help you implement and integrate Akeneo PIM into your ecommerce platform. This integration will enable you to manage your product data more efficiently, improving the overall customer experience. With Akeneo PIM, you can easily update product information, manage inventory, and ensure that your customers have access to accurate and up-to-date information.
Enhancing customer experience with Adobe Experience Cloud
Customer experience (CX) is a critical factor in the success of any ecommerce platform. Adobe Experience Cloud offers a suite of tools designed to enhance the customer journey. From personalised marketing campaigns to real-time analytics, these tools can help you understand and engage with your customers more effectively.
Our team at iWeb leverages Adobe Experience Cloud to create personalised and engaging customer experiences. By using tools like Adobe Analytics and Adobe Target, we can help you gain insights into customer behaviour and tailor your marketing strategies accordingly. This not only improves customer satisfaction but also drives sales and loyalty.
Leveraging Adobe Commerce for foodservice ecommerce
Adobe Commerce, formerly known as Magento Commerce, is a powerful ecommerce platform that offers a range of features tailored to the needs of foodservice businesses. From advanced inventory management to seamless payment integration, Adobe Commerce provides the tools you need to run a successful online store.
As an Adobe Commerce Agency, iWeb has extensive experience in developing and managing Adobe Commerce platforms. Our Magento Developers are skilled in creating custom solutions that meet the unique requirements of foodservice businesses. Whether you need a new ecommerce site or want to enhance your existing platform, our team can help you achieve your goals.
Benefits of using Mirakl Marketplace for foodservice ecommerce
Mirakl Marketplace is a leading marketplace solution that allows businesses to expand their product offerings and reach a wider audience. By integrating Mirakl Marketplace into your ecommerce platform, you can offer a diverse range of products without the need for additional inventory.
iWeb’s e-commerce expertise includes integrating Mirakl Marketplace into foodservice ecommerce platforms. This integration enables you to offer a broader selection of products, attract more customers, and increase your revenue. With Mirakl Marketplace, you can easily manage third-party sellers and ensure a seamless shopping experience for your customers.
Optimising foodservice ecommerce with conversion rate optimisation (CRO)
Conversion rate optimisation (CRO) is the process of improving your website to increase the percentage of visitors who complete a desired action, such as making a purchase. For foodservice ecommerce businesses, CRO can significantly impact your bottom line.
Our talented team at iWeb specialises in CRO strategies that drive results. By analysing user behaviour and identifying areas for improvement, we can help you optimise your site for better conversions. From A/B testing to user experience enhancements, our CRO services are designed to maximise your ecommerce success.
Contact iWeb for expert foodservice ecommerce solutions
If you’re looking to take your foodservice ecommerce business to the next level, reach out to iWeb today. Our team of experts is ready to help you navigate the complexities of the digital landscape and achieve your business goals. With our extensive experience and proven track record, we can provide the solutions you need to succeed in the competitive foodservice industry.
Contact iWeb to learn more about how we can help you with your digital transformation. Whether you need a new ecommerce platform, integration with Akeneo PIM, or optimisation services, our team is here to support you every step of the way. Let’s work together to create a successful and thriving foodservice ecommerce business.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk