Exploring the evolution of Adobe Commerce

Adobe Commerce, formerly known as Magento, has come a long way since its inception. Initially launched in 2008, Magento quickly became a favourite among e-commerce businesses due to its flexibility and robust features. Over the years, it has evolved to meet the changing needs of the digital marketplace.

In 2018, Adobe acquired Magento, rebranding it as Adobe Commerce. This acquisition brought a wealth of new features and integrations, making it a powerhouse in the e-commerce world. Adobe Commerce now offers a seamless blend of content and commerce, providing businesses with the tools they need to create engaging and personalised shopping experiences.

We, here at iWeb, have witnessed this evolution firsthand. With iWeb’s 30 years of e-commerce experience, our expert developers have adapted to these changes, ensuring that our clients always have access to the latest and greatest features. Our talented team is well-versed in Adobe Commerce, making us the go-to Adobe Commerce Agency in the UK.

Key features of Adobe Commerce

Adobe Commerce is packed with features designed to enhance the e-commerce experience. One of its standout features is its ability to handle large product catalogues with ease. This is particularly beneficial for businesses in the B2B wholesale industry, where managing extensive inventories is crucial.

Another key feature is its advanced analytics capabilities. Adobe Analytics, part of the Adobe Digital Experience Cloud, provides businesses with deep insights into customer behaviour. This data can be used to optimise marketing strategies, improve customer experiences, and drive sales. Adobe Real-time CDP and Adobe Target further enhance these capabilities, allowing for personalised marketing and real-time customer engagement.

Our talented team at iWeb leverages these features to create bespoke e-commerce solutions for our clients. Whether it’s integrating with an ERP system or implementing a PIM system like Akeneo, we ensure that our clients get the most out of Adobe Commerce.

Integrating Adobe Commerce with other systems

Integration is a critical aspect of any e-commerce platform. Adobe Commerce excels in this area, offering seamless integration with a variety of systems. One of the most common integrations is with ERP systems. End-to-end ERP integration ensures that all business processes are streamlined, from inventory management to order fulfilment.

At iWeb, we specialise in ERP integration, including Epicor BisTrack ERP integration and agnostic ERP integrators. Our expert developers ensure that these integrations are smooth and efficient, minimising disruptions to your business operations. We also offer end-to-end BisTrack integration, ensuring that your ERP system works seamlessly with Adobe Commerce.

In addition to ERP integration, we are expert Akeneo PIM integrators. Akeneo PIM is a powerful tool for managing product information, and its integration with Adobe Commerce ensures that your product data is always accurate and up-to-date. This is particularly important for businesses with large product catalogues, such as those in the automotive and parts industry.

Enhancing customer experience with Adobe Experience Cloud

Customer experience (CX) is a key differentiator in today’s competitive e-commerce landscape. Adobe Experience Cloud offers a suite of tools designed to enhance CX, from Adobe Experience Manager to Adobe Journey Optimiser. These tools enable businesses to create personalised and engaging experiences for their customers.

Adobe Experience Manager allows businesses to manage and deliver content across multiple channels, ensuring a consistent and engaging customer experience. Adobe Journey Optimiser, on the other hand, helps businesses create personalised customer journeys, improving customer satisfaction and loyalty.

Our talented team at iWeb leverages these tools to create exceptional customer experiences for our clients. Whether it’s designing a user-friendly website or implementing a personalised marketing strategy, we ensure that our clients’ customers have a seamless and enjoyable shopping experience.

Leveraging Adobe Analytics for data-driven decisions

Data is the backbone of any successful e-commerce strategy. Adobe Analytics provides businesses with the insights they need to make data-driven decisions. From tracking customer behaviour to measuring the effectiveness of marketing campaigns, Adobe Analytics offers a wealth of data that can be used to optimise business strategies.

At iWeb, we understand the importance of data. Our expert developers use Adobe Analytics to gather and analyse data, providing our clients with actionable insights. This data-driven approach allows us to create tailored e-commerce solutions that drive sales and improve customer satisfaction.

In addition to Adobe Analytics, we also leverage other tools in the Adobe Digital Experience Cloud, such as Adobe Marketo Engage and Adobe Campaign. These tools enable us to create targeted marketing campaigns that resonate with customers, driving engagement and conversions.

Implementing Adobe Commerce for B2B and B2C businesses

Adobe Commerce is a versatile platform that caters to both B2B and B2C businesses. For B2B businesses, Adobe Commerce offers features such as custom pricing, bulk ordering, and advanced inventory management. These features are particularly beneficial for industries such as builders merchants and foodservice e-commerce.

For B2C businesses, Adobe Commerce offers a range of features designed to enhance the customer shopping experience. From personalised product recommendations to seamless checkout processes, Adobe Commerce ensures that customers have a smooth and enjoyable shopping experience.

At iWeb, we have extensive experience in implementing Adobe Commerce for both B2B and B2C businesses. Our talented team works closely with our clients to understand their unique needs and create tailored e-commerce solutions. Whether it’s a B2B wholesale industry or a B2C retail business, we ensure that our clients get the most out of Adobe Commerce.

Case studies: Success stories with Adobe Commerce

Over the years, we at iWeb have helped numerous businesses achieve success with Adobe Commerce. One such success story is a leading builders merchants e-commerce project. By leveraging Adobe Commerce’s advanced features and our expertise in ERP integration, we were able to streamline their operations and improve their online sales.

Another success story is a foodservice e-commerce project. By implementing Adobe Commerce and integrating it with their existing systems, we were able to enhance their online ordering process and improve customer satisfaction. This resulted in a significant increase in their online sales and customer retention.

These success stories are a testament to iWeb’s track record in e-commerce. Our talented team of Adobe Commerce specialists works tirelessly to ensure that our clients achieve their business goals. Whether it’s a large parts catalogue e-commerce project or a retail e-commerce project, we have the expertise and experience to deliver exceptional results.

The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for success. One of the emerging trends in e-commerce is the rise of progressive web apps (PWA). PWAs offer a seamless and engaging user experience, combining the best of web and mobile apps. At iWeb, we are at the forefront of this trend, offering PWA development services to our clients.

Another trend is the increasing importance of product experience management (PXM). PXM goes beyond traditional product information management (PIM) by focusing on creating engaging and personalised product experiences. Akeneo’s PXM Studio is a powerful tool for managing product experiences, and we at iWeb are expert Akeneo PIM integrators.

As the e-commerce landscape continues to evolve, we at iWeb are committed to staying ahead of the curve. Our talented team is always on the lookout for the latest trends

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