Voice commerce trends: what’s next for voice-activated shopping?
Voice commerce, or v-commerce, is rapidly changing the way we shop. With the rise of smart speakers and voice assistants, consumers are increasingly using their voices to make purchases. But what does the future hold for this technology? Here, we explore the latest trends and what’s next for voice-activated shopping.
Voice commerce is on the rise
Voice commerce is growing fast. According to a report by OC&C Strategy Consultants, voice shopping is expected to reach £40 billion in the UK and US by 2022. This growth is driven by the increasing adoption of smart speakers like Amazon Echo and Google Home. These devices make it easy for consumers to shop using their voices, and as more people get comfortable with this technology, voice commerce will continue to grow.
Here at iWeb, we’ve seen firsthand how voice commerce is transforming the e-commerce landscape. Our expert developers have been working on integrating voice commerce capabilities into our clients’ websites, making it easier for their customers to shop using their voices. With iWeb’s 29 years of e-commerce experience, we’re well-equipped to help businesses navigate this new frontier.
Personalisation is key
One of the biggest trends in voice commerce is personalisation. Consumers expect a personalised shopping experience, and voice assistants are getting better at delivering this. By using data from previous purchases and browsing history, voice assistants can make personalised recommendations and offer tailored deals.
Our talented team at iWeb understands the importance of personalisation in e-commerce. We use tools like Adobe Experience Manager and Adobe Analytics to help our clients create personalised shopping experiences for their customers. By leveraging these tools, we can help businesses increase customer satisfaction and drive sales.
Voice search optimisation
As more consumers use voice assistants to search for products, businesses need to optimise their websites for voice search. This means using natural language and long-tail keywords that match the way people speak. It also means ensuring that your website is mobile-friendly, as many voice searches are conducted on mobile devices.
At iWeb, we specialise in voice search optimisation. Our team of Magento developers can help you optimise your website for voice search, ensuring that your products are easily discoverable by voice assistants. With our expertise in Magento development, we can help you stay ahead of the competition.
Integration with other technologies
Voice commerce is not just about voice assistants. It’s also about integrating with other technologies like augmented reality (AR) and virtual reality (VR). These technologies can enhance the voice shopping experience by allowing consumers to see and interact with products in a virtual environment.
Our team at iWeb is experienced in integrating voice commerce with other technologies. We’ve worked on projects that combine voice commerce with AR and VR, creating immersive shopping experiences for our clients’ customers. With our expertise in Adobe Commerce and Magento development, we can help you create a seamless and engaging shopping experience.
Security and privacy concerns
As with any new technology, voice commerce comes with security and privacy concerns. Consumers are wary of sharing their personal information with voice assistants, and businesses need to address these concerns to build trust with their customers.
At iWeb, we take security and privacy seriously. Our expert developers use the latest security measures to protect our clients’ websites and their customers’ data. We also work with tools like Adobe Real-time CDP and Adobe Journey Optimiser to ensure that our clients’ customers have a secure and personalised shopping experience.
Voice commerce in B2B
Voice commerce is not just for consumers. It’s also making its way into the B2B space. Businesses are using voice assistants to streamline their procurement processes, making it easier to order supplies and manage inventory.
Our team at iWeb has extensive experience in B2B e-commerce. We’ve worked on projects for builders merchants, foodservice companies, and other B2B businesses, helping them integrate voice commerce into their operations. With our expertise in ERP integration and Magento B2B development, we can help your business take advantage of this growing trend.
Voice commerce and the future of retail
Voice commerce is changing the way we shop, and it’s also changing the future of retail. As more consumers use voice assistants to make purchases, retailers need to adapt their strategies to stay competitive. This means investing in voice commerce technology and optimising their websites for voice search.
At iWeb, we’re committed to helping our clients stay ahead of the curve. Our talented team of developers and e-commerce experts can help you navigate the future of retail and take advantage of the latest voice commerce trends. With our expertise in Adobe Commerce and Magento development, we can help you create a seamless and engaging shopping experience for your customers.
How iWeb can help
Voice commerce is a rapidly growing trend, and businesses need to stay ahead of the curve to remain competitive. Here at iWeb, we have the expertise and experience to help you navigate this new frontier. Our talented team of developers can help you integrate voice commerce into your website, optimise your site for voice search, and create personalised shopping experiences for your customers.
If you’re ready to take your e-commerce business to the next level, contact iWeb today. Our team of experts is here to help you with all your digital transformation needs. Reach out to iWeb today to learn more about how we can help you stay ahead of the competition.
Get in touch
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