Drive Engaging Advertising Campaigns With Dynamic Ads & Personalisation

Why dynamic ads are a game-changer

Dynamic ads have revolutionised the advertising landscape. Unlike static ads, dynamic ads adapt to the viewer’s behaviour and preferences. This means that each ad is tailored to the individual, making it more relevant and engaging. For instance, if a user has been browsing for trainers, a dynamic ad might show them a selection of trainers from different brands, increasing the likelihood of a purchase.

Here at iWeb, we understand the power of dynamic ads. Our expert solution architects have seen firsthand how these ads can boost engagement and conversion rates. According to a study by Adobe Analytics, dynamic ads can increase click-through rates by up to 300%. This is because they provide a personalised experience that resonates with the viewer, making them more likely to take action.

The role of personalisation in modern advertising

Personalisation is no longer a luxury; it’s a necessity. In today’s digital age, consumers expect brands to understand their needs and preferences. Personalised ads can make a significant difference in how a brand is perceived. A survey by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences.

Our talented team at iWeb has been at the forefront of personalisation in advertising. With our 29 years of e-commerce experience, we’ve helped numerous brands create personalised ad campaigns that drive results. By leveraging tools like Adobe Target and Adobe Real-time CDP, we can deliver ads that are not only relevant but also timely, ensuring that they reach the right audience at the right time.

How to create engaging dynamic ads

Creating engaging dynamic ads requires a blend of creativity and technology. The first step is to understand your audience. This involves analysing data to identify patterns and preferences. Tools like Adobe Analytics and Google Marketing Platform can provide valuable insights into user behaviour.

Once you have a clear understanding of your audience, the next step is to create compelling ad content. This is where our talented in-house team at iWeb shines. We use a combination of eye-catching visuals and persuasive copy to create ads that capture attention and drive action. For example, a dynamic ad for a fashion brand might showcase different outfits based on the viewer’s browsing history, making it more likely that they’ll find something they like.

Leveraging Adobe Commerce for dynamic ads

Adobe Commerce is a powerful platform for creating dynamic ads. It offers a range of tools and features that make it easy to personalise ads and track their performance. For instance, Adobe Experience Manager allows you to create and manage ad content, while Adobe Analytics provides detailed insights into how your ads are performing.

At iWeb, an enterprise e-commerce agency, we specialise in Adobe Commerce. Our Adobe Commerce Specialists have extensive experience in leveraging the platform to create dynamic ads that drive results. Whether you’re looking to increase brand awareness or boost sales, we can help you achieve your goals with Adobe Commerce.

Case studies: Success stories with dynamic ads

We’ve seen numerous success stories with dynamic ads. One of our clients, a leading fashion retailer, saw a 50% increase in sales after implementing a dynamic ad campaign. By using Adobe Target to personalise their ads, they were able to show each viewer products that matched their preferences, resulting in higher engagement and conversions.

Another success story comes from the foodservice industry. A client in this sector used dynamic ads to promote their online ordering platform. By showing personalised ads based on the viewer’s previous orders, they were able to increase repeat purchases by 30%. These examples highlight the power of dynamic ads in driving results across different industries.

Integrating Akeneo PIM for better ad personalisation

Akeneo PIM (Product Information Management) is a valuable tool for personalising ads. It allows you to manage and enrich your product data, ensuring that your ads are always up-to-date and relevant. By integrating Akeneo PIM with your ad platform, you can create dynamic ads that reflect the latest product information and promotions.

iWeb are expert Akeneo PIM Integrators. Our team has extensive experience in Akeneo PIM Implementation and Integration. By leveraging Akeneo’s capabilities, we can help you create personalised ads that resonate with your audience and drive results. Whether you’re in the fashion, foodservice, or any other industry, Akeneo PIM can enhance your ad personalisation efforts.

Measuring the success of your dynamic ad campaigns

Measuring the success of your dynamic ad campaigns is crucial. It allows you to understand what’s working and what needs improvement. Key metrics to track include click-through rates, conversion rates, and return on ad spend. Tools like Adobe Analytics and Google Data Studio can provide detailed insights into these metrics.

Our talented UK team at iWeb can help you measure and analyse the performance of your dynamic ad campaigns. With our expertise in e-commerce and digital marketing, we can provide actionable insights that drive continuous improvement. By regularly reviewing and optimising your campaigns, you can ensure that you’re getting the best possible return on your investment.

Future trends in dynamic ads and personalisation

The future of dynamic ads and personalisation looks promising. With advancements in AI and machine learning, ads will become even more personalised and relevant. For instance, AI can analyse vast amounts of data to predict what products a user is likely to be interested in, allowing for even more targeted ads.

At iWeb, we stay ahead of the curve by continuously exploring new technologies and trends. Our Adobe Commerce Development team is always looking for innovative ways to enhance ad personalisation and drive better results. By partnering with us, you can stay ahead of the competition and ensure that your ad campaigns are always at the cutting edge.

—

Ready to take your advertising campaigns to the next level? Reach out to iWeb today and let our expert team help you drive engaging advertising campaigns with dynamic ads and personalisation. Contact us to learn more about how we can support your digital transformation journey.