Why personalisation matters in e-commerce
Personalisation in e-commerce is no longer a luxury; it’s a necessity. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This is where we, here at iWeb, come into play. Our expert solution architects and talented team have been at the forefront of e-commerce for nearly three decades, helping businesses tailor their online presence to meet customer needs.
Personalisation can significantly boost engagement and conversion rates. Adobe Commerce, a platform we specialise in, offers robust tools for personalising category pages. By leveraging these tools, businesses can create a more engaging and relevant shopping experience, which in turn drives sales and customer loyalty.
Understanding your audience
Before diving into personalisation, it’s crucial to understand your audience. Who are they? What are their preferences? Adobe Analytics and Adobe Real-time CDP can provide valuable insights into customer behaviour. These tools help you segment your audience based on various criteria such as age, location, and shopping habits.
For instance, if you run a foodservice e-commerce site, knowing that a significant portion of your audience prefers organic products can help you tailor your category pages accordingly. The team at iWeb can assist in integrating these insights into your e-commerce strategy, ensuring that your category pages resonate with your target audience.
Utilising data for personalisation
Data is the backbone of personalisation. Adobe Experience Cloud offers a suite of tools that can help you gather and analyse data effectively. With Adobe Target, you can run A/B tests to see which personalised elements work best for your audience. This data-driven approach ensures that your personalisation efforts are not based on guesswork but on solid evidence.
Our talented in-house team at iWeb can help you set up these tools and interpret the data. Whether it’s integrating with Akeneo PIM for better product information management or using Adobe Campaign for targeted marketing, we have the expertise to make your data work for you.
Creating dynamic content
Dynamic content is a game-changer in personalisation. Imagine visiting a category page that changes based on your previous interactions with the site. Adobe Experience Manager allows you to create such dynamic content effortlessly. This not only enhances the user experience but also increases the likelihood of conversion.
For example, if a customer frequently browses the “Builders Merchants” category, showing them related products or special offers can make their shopping experience more engaging. iWeb’s track record in e-commerce ensures that we can help you implement these dynamic content strategies effectively.
Implementing AI and machine learning
Artificial Intelligence (AI) and machine learning are revolutionising personalisation. Tools like Constructor Product Discovery use AI to offer personalised product recommendations. This not only improves the shopping experience but also boosts sales. According to a report by McKinsey, companies that use AI for personalisation see a 10-30% increase in revenue.
Our talented UK team at iWeb can help you integrate these advanced technologies into your e-commerce platform. Whether it’s using AI for product recommendations or machine learning for customer segmentation, we have the expertise to make it happen.
Optimising for mobile
With more people shopping on their mobile devices, optimising your category pages for mobile is essential. Adobe Commerce offers mobile-friendly templates that can be customised to suit your brand. A study by Statista found that mobile commerce accounted for 72.9% of total e-commerce sales in 2021, highlighting the importance of mobile optimisation.
Our team at iWeb can help you create a seamless mobile shopping experience. From responsive design to mobile-specific personalisation strategies, we ensure that your category pages are optimised for all devices.
Measuring success
Measuring the success of your personalisation efforts is crucial. Adobe Analytics provides comprehensive reports that can help you track key performance indicators (KPIs) such as conversion rates, average order value, and customer retention. These insights can help you fine-tune your personalisation strategies for better results.
At iWeb, we believe in continuous improvement. Our expert solution architects can help you set up a robust analytics framework to measure the impact of your personalisation efforts. This ensures that you are always on the right track and can make data-driven decisions to enhance your e-commerce strategy.
Future trends in personalisation
The future of personalisation is exciting, with new technologies and trends emerging all the time. Voice search, for instance, is becoming increasingly popular, and optimising your category pages for voice search can give you a competitive edge. Similarly, augmented reality (AR) and virtual reality (VR) are set to revolutionise the way customers interact with online stores.
Our expertise and experience in e-commerce span three decades, and we are always at the cutting edge of new trends. Whether it’s integrating AR into your product pages or optimising for voice search, iWeb – an enterprise e-commerce agency, can help you stay ahead of the curve.
Contact us
Ready to take your e-commerce strategy to the next level? Reach out to iWeb today to learn how we can help you personalise your category pages for better engagement. Our talented team is here to assist you in every step of your digital transformation journey. Contact iWeb now to get started!
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
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