Plant-Based and Vegan Products: Meeting the Growing Demand for Cruelty-Free and Sustainable Options

Rising popularity of plant-based and vegan products

The demand for plant-based and vegan products has skyrocketed in recent years. According to a report by The Vegan Society, the number of vegans in the UK quadrupled between 2014 and 2019. This surge is driven by growing awareness of animal welfare, environmental concerns, and health benefits.

We, here at iWeb, have noticed this trend reflected in the e-commerce sector. Our expert developers have seen a significant increase in businesses seeking to cater to this burgeoning market. With iWeb’s 29 years of e-commerce experience, we understand the importance of adapting to consumer preferences and staying ahead of the curve.

Environmental benefits of plant-based diets

Switching to a plant-based diet can have a profound impact on the environment. Research from the University of Oxford suggests that cutting meat and dairy products from your diet could reduce an individual’s carbon footprint from food by up to 73%. This is a compelling reason for many to make the switch.

Our talented team at iWeb has worked with numerous brands to highlight their commitment to sustainability. By leveraging Adobe Commerce, we help businesses showcase their eco-friendly practices, making it easier for consumers to make informed choices.

Health advantages of vegan products

Plant-based diets are not only good for the planet but also for our health. Studies have shown that vegan diets can lower the risk of heart disease, high blood pressure, type 2 diabetes, and certain cancers. This has led to a growing number of people adopting vegan lifestyles for health reasons.

iWeb’s e-commerce expertise allows us to create engaging online experiences that educate consumers about the health benefits of vegan products. Our Adobe Commerce Specialists can integrate detailed product information, customer reviews, and health tips to enhance the shopping experience.

Challenges faced by the plant-based industry

Despite the growing demand, the plant-based industry faces several challenges. One of the main issues is the higher cost of vegan products compared to their animal-based counterparts. This can be a barrier for some consumers.

Our talented in-house team at iWeb helps businesses overcome these challenges by optimising their supply chains and reducing costs through efficient ERP integration. We are agnostic ERP integrators, ensuring seamless end-to-end ERP integration that can help businesses streamline operations and reduce expenses.

Innovations in plant-based food technology

The plant-based industry is constantly evolving, with new innovations emerging regularly. From lab-grown meat to plant-based dairy alternatives, the market is brimming with exciting developments. Companies like Beyond Meat and Oatly are leading the charge with their innovative products.

iWeb – an enterprise e-commerce agency, stays at the forefront of these innovations. Our Magento Developers are adept at integrating the latest technologies into e-commerce platforms, ensuring that businesses can offer cutting-edge products to their customers.

Marketing strategies for vegan products

Effective marketing is crucial for the success of vegan products. Brands need to communicate their values and the benefits of their products clearly to attract and retain customers. Social media, influencer partnerships, and content marketing are powerful tools in this regard.

Our team at iWeb has a proven track record in e-commerce marketing. We use Adobe Experience Manager, Adobe Analytics, and Adobe Real-time CDP to create personalised marketing campaigns that resonate with consumers. By leveraging these tools, we help businesses build strong, loyal customer bases.

Role of e-commerce in the vegan market

E-commerce plays a vital role in the growth of the vegan market. Online platforms provide a convenient way for consumers to access a wide range of plant-based products. This is especially important for those living in areas where vegan options are limited.

iWeb’s e-commerce expertise ensures that businesses can create seamless online shopping experiences. Our Magento Development services include everything from website design to ERP integration, ensuring that businesses can meet the needs of their customers efficiently.

Future trends in plant-based and vegan products

The future looks bright for the plant-based and vegan market. With increasing consumer awareness and continuous innovations, the market is set to grow even further. According to a report by Grand View Research, the global plant-based meat market is expected to reach £20 billion by 2025.

At iWeb, we are committed to helping businesses stay ahead of these trends. Our Adobe Commerce Specialists and Magento Developers are constantly exploring new ways to enhance e-commerce platforms and improve customer experiences. By staying at the cutting edge of technology, we ensure that our clients can meet the growing demand for cruelty-free and sustainable options.

Reach out to iWeb today to learn how we can help you navigate the digital transformation and tap into the thriving plant-based and vegan market. Contact iWeb to discover how our expertise and experience can drive your business forward.