The Future of Online Shopping in the UK: Trends in Magento

Embracing the shift to mobile commerce

The UK is witnessing a significant shift towards mobile commerce. With smartphones becoming an integral part of daily life, more consumers are opting to shop via their mobile devices. According to a report by Statista, mobile commerce sales in the UK are expected to reach £105 billion by 2024. This trend is driven by the convenience and accessibility that mobile shopping offers.

Here at iWeb, our expert developers are at the forefront of this mobile revolution. We understand the importance of a seamless mobile shopping experience. Our talented team specialises in creating responsive and user-friendly mobile interfaces using Magento. By leveraging Magento’s capabilities, we ensure that your online store is optimised for mobile users, enhancing their shopping experience and boosting your sales.

Moreover, the team at iWeb recognises the need for speed in mobile commerce. Slow-loading pages can deter potential customers. That’s why we focus on optimising page load times and ensuring that your mobile site runs smoothly. With iWeb’s 29 years of e-commerce experience, we can help you stay ahead in the mobile commerce game.

Personalisation and customer experience

Personalisation is becoming a key factor in online shopping. Consumers expect tailored experiences that cater to their individual preferences. A study by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This trend is reshaping the e-commerce landscape in the UK.

iWeb’s e-commerce expertise allows us to harness the power of Magento to deliver personalised shopping experiences. By integrating Adobe Experience Manager and Adobe Analytics, we can gather valuable customer data and insights. This enables us to create targeted marketing campaigns and personalised product recommendations, enhancing the overall customer experience.

Our talented team also utilises Adobe Real-time CDP to provide real-time personalisation. This ensures that your customers receive relevant content and offers at the right time. With iWeb – an enterprise e-commerce agency, you can create a shopping experience that resonates with your customers and drives loyalty.

Integration with ERP systems

Efficient integration with ERP systems is crucial for the smooth operation of an e-commerce business. It streamlines processes, reduces errors, and improves overall efficiency. In the UK, businesses are increasingly recognising the importance of ERP integration in their e-commerce strategies.

iWeb are expert Akeneo PIM Integrators, and our expertise extends to ERP integration as well. We offer end-to-end ERP integration services, including Epicor BisTrack ERP integration. Our agnostic ERP integrators ensure that your Magento store seamlessly connects with your ERP system, providing real-time data synchronisation and improving inventory management.

With iWeb’s track record in e-commerce, you can trust us to handle your ERP integration needs. Our expert developers work closely with you to understand your business requirements and deliver a tailored solution. Whether it’s end-to-end BisTrack integration or integration with other ERP systems, iWeb has you covered.

Adopting progressive web apps (PWA)

Progressive Web Apps (PWA) are revolutionising the online shopping experience. They combine the best of web and mobile apps, offering fast loading times, offline capabilities, and a native app-like experience. In the UK, businesses are increasingly adopting PWA to enhance their e-commerce platforms.

iWeb – Experts in Commerce, are at the forefront of PWA development. Our talented team leverages Magento’s PWA Studio to create high-performing and engaging web applications. By adopting PWA, you can provide your customers with a seamless and immersive shopping experience, regardless of their device or network conditions.

Moreover, PWA can significantly improve your site’s performance and user engagement. With features like push notifications and offline access, you can keep your customers engaged and informed. iWeb’s e-commerce expertise ensures that your PWA implementation is smooth and effective, helping you stay ahead in the competitive e-commerce landscape.

Expanding into marketplaces

Marketplaces are becoming a popular avenue for online shopping in the UK. Platforms like Amazon and eBay offer businesses the opportunity to reach a wider audience and increase their sales. This trend is driving many UK businesses to expand their presence in online marketplaces.

iWeb’s talented team can help you navigate this expansion. We offer marketplace integration services, including Mirakl Marketplace integration. By integrating your Magento store with popular marketplaces, you can streamline your operations and manage your inventory more efficiently.

Our expert developers ensure that your marketplace integration is seamless and hassle-free. With iWeb’s 29 years of e-commerce experience, we can help you tap into the potential of online marketplaces and grow your business.

Enhancing security and trust

Security is a top concern for online shoppers. In the UK, consumers are becoming increasingly cautious about sharing their personal and financial information online. Ensuring the security of your e-commerce platform is crucial for building trust and retaining customers.

iWeb – an enterprise e-commerce agency, prioritises security in all our projects. Our expert developers implement robust security measures to protect your Magento store from cyber threats. We use advanced encryption techniques and secure payment gateways to safeguard your customers’ data.

Moreover, we conduct regular security audits and updates to ensure that your site remains secure. With iWeb’s track record in e-commerce, you can trust us to keep your online store safe and secure, building trust with your customers and enhancing their shopping experience.

Leveraging data analytics

Data analytics is transforming the way businesses operate. In the UK, e-commerce businesses are increasingly leveraging data analytics to gain insights into customer behaviour and optimise their strategies. This trend is driving the adoption of advanced analytics tools and techniques.

iWeb’s e-commerce expertise includes leveraging Adobe Analytics to provide valuable insights into your customers’ behaviour. By analysing data on customer interactions, purchase patterns, and preferences, we can help you make informed decisions and improve your marketing strategies.

Our talented team also utilises Adobe Real-time CDP to provide real-time data insights. This enables you to respond quickly to changing customer needs and market trends. With iWeb – Experts in Commerce, you can harness the power of data analytics to drive your business forward.

Focusing on sustainability

Sustainability is becoming a key consideration for consumers in the UK. Shoppers are increasingly looking for eco-friendly products and sustainable practices from the brands they support. This trend is reshaping the e-commerce landscape and driving businesses to adopt sustainable practices.

iWeb’s talented team can help you integrate sustainability into your e-commerce strategy. We offer solutions for reducing your carbon footprint, such as optimising your supply chain and using eco-friendly packaging. By leveraging Magento’s capabilities, we can help you create a sustainable and environmentally friendly online store.

Moreover, we can help you communicate your sustainability efforts to your customers. By highlighting your eco-friendly practices and products, you can attract environmentally conscious consumers and build a loyal customer base. With iWeb’s 29 years of e-commerce experience, you can make sustainability a core part of your business strategy.

To learn more about how iWeb can help you with your digital transformation, contact us today. Our talented team is ready to assist you in navigating the future of online shopping in the UK. Reach out to iWeb today and let us help you stay ahead in the ever-evolving e-commerce landscape.