Exploring the potential of unstructured data
Unstructured data is everywhere. From social media posts to customer reviews, and from images to videos, the amount of unstructured data generated daily is staggering. According to IDC, 80% of worldwide data will be unstructured by 2025. This data holds immense potential for businesses, but unlocking its value requires the right tools and strategies.
Here at iWeb, our talented UK team specialises in extracting insights from unstructured data. By leveraging advanced technologies like Adobe Experience Manager and Akeneo PIM, we help businesses turn raw data into actionable insights. For instance, a retail company can use customer reviews to understand product performance and improve customer experience.
Text analysis: extracting insights from written content
Text analysis is a powerful tool for extracting insights from written content. By analysing text data, businesses can uncover trends, sentiments, and patterns that can inform decision-making. For example, sentiment analysis can help a company understand customer feelings towards a product or service.
Our expert developers at iWeb use advanced text analysis tools to help businesses make sense of their text data. By integrating Adobe Analytics and Adobe Real-time CDP, we provide real-time insights that drive business growth. For instance, a foodservice ecommerce company can use text analysis to monitor customer feedback and improve their online ordering system.
Image recognition: unlocking the value of visual data
Images are a rich source of unstructured data. With the rise of social media, businesses have access to a vast amount of visual data that can provide valuable insights. Image recognition technology can analyse images to identify objects, faces, and even emotions.
Our talented in-house team at iWeb uses cutting-edge image recognition tools to help businesses unlock the value of their visual data. By integrating Adobe Experience Cloud and Adobe Target, we provide personalised experiences that drive customer engagement. For example, a builders merchants ecommerce site can use image recognition to identify popular products and optimise their online store layout.
Video analysis: extracting insights from moving images
Video content is becoming increasingly popular, and businesses need to harness its potential. Video analysis technology can extract valuable insights from video data, such as identifying key moments, detecting objects, and analysing emotions.
The team at iWeb uses advanced video analysis tools to help businesses make sense of their video data. By integrating Adobe Digital Experience Cloud and Adobe Marketo Engage, we provide actionable insights that drive business growth. For instance, a retail ecommerce company can use video analysis to understand customer behaviour and optimise their marketing campaigns.
Audio analysis: making sense of spoken words
Audio data, such as customer service calls and voice messages, is another valuable source of unstructured data. Audio analysis technology can transcribe and analyse spoken words to uncover insights such as customer sentiment and common issues.
Our talented team at iWeb uses advanced audio analysis tools to help businesses unlock the value of their audio data. By integrating Adobe Campaign and Adobe Journey Optimiser, we provide personalised experiences that drive customer satisfaction. For example, a B2B wholesale company can use audio analysis to monitor customer service calls and improve their support processes.
Combining multiple data sources for comprehensive insights
To unlock the full potential of unstructured data, businesses need to combine multiple data sources. By integrating text, image, video, and audio data, businesses can gain a comprehensive understanding of their customers and make informed decisions.
Our expert developers at iWeb specialise in integrating multiple data sources to provide comprehensive insights. By leveraging tools like Adobe Experience Manager and Akeneo PIM, we help businesses create a unified view of their data. For instance, a foodservice ecommerce company can combine customer reviews, social media posts, and sales data to optimise their product offerings.
Implementing advanced analytics tools
To extract valuable insights from unstructured data, businesses need to implement advanced analytics tools. These tools can analyse large volumes of data and provide actionable insights that drive business growth.
Here at iWeb, our talented UK team uses advanced analytics tools to help businesses unlock the value of their unstructured data. By integrating Adobe Analytics and Adobe Real-time CDP, we provide real-time insights that drive business growth. For example, a builders merchants ecommerce site can use advanced analytics to monitor customer behaviour and optimise their online store layout.
Real-world examples of unstructured data success
Many businesses have successfully unlocked the value of their unstructured data. For example, a retail ecommerce company used text analysis to monitor customer feedback and improve their product offerings. As a result, they saw a 20% increase in customer satisfaction.
Another example is a foodservice ecommerce company that used image recognition to identify popular products and optimise their online store layout. This led to a 15% increase in sales. These success stories highlight the potential of unstructured data and the importance of using the right tools and strategies.
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To learn more about how we can help you unlock the value of your unstructured data, contact iWeb today. Our talented team is ready to assist you with your digital transformation journey. Reach out to iWeb today and discover how our expertise can drive your business growth.
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