Leveraging Google Marketing Platform for product insights
Google Marketing Platform offers a suite of tools that can transform how you manage your products. Google Analytics 360, for instance, provides in-depth insights into customer behaviour. By understanding which products are most popular and why, you can make informed decisions about inventory and marketing strategies.
Google Tag Manager simplifies the process of tracking user interactions on your site. This tool allows you to set up tags without needing to dive into the code, making it easier to monitor how customers engage with your products. Here at iWeb, our expert solution architects can help you set up and optimise these tools to get the most out of your data.
Integrating Adobe Commerce with Google Marketing Platform
Integrating Adobe Commerce (Magento) with Google Marketing Platform can streamline your product management processes. Adobe Commerce is a robust e-commerce platform that offers extensive customisation options. When combined with Google Marketing Platform, you can gain a holistic view of your product performance.
Our talented team at iWeb can assist with this integration, ensuring that your data flows seamlessly between the two platforms. This integration allows you to track product performance, customer journeys, and conversion rates all in one place, making it easier to make data-driven decisions.
Enhancing customer experience with Adobe Experience Cloud
Adobe Experience Cloud offers a range of tools designed to enhance customer experience. Adobe Target, for example, allows you to personalise content and offers based on customer behaviour. This can lead to higher engagement and conversion rates.
Adobe Real-time CDP (Customer Data Platform) collects and unifies customer data from various sources, providing a single view of the customer. This enables you to deliver personalised experiences at scale. iWeb’s 30 years of e-commerce experience can help you implement these tools effectively, ensuring a seamless customer experience.
Optimising product information with Akeneo PIM
Product Information Management (PIM) is crucial for maintaining accurate and consistent product data. Akeneo PIM is a powerful tool that centralises all your product information, making it easier to manage and distribute across various channels.
iWeb are expert Akeneo PIM Integrators, and our team can help you implement and optimise this system. With Akeneo PIM, you can ensure that your product information is always up-to-date, reducing errors and improving customer trust.
Utilising Adobe Analytics for data-driven decisions
Adobe Analytics provides advanced data analysis capabilities that can help you make informed decisions about your products. By tracking key metrics such as conversion rates, average order value, and customer lifetime value, you can identify trends and opportunities for improvement.
Our talented in-house team at iWeb can help you set up and interpret Adobe Analytics, ensuring that you get the most out of your data. With our expertise, you can turn insights into action, driving growth and improving your bottom line.
Streamlining operations with ERP integration
Integrating your e-commerce platform with an ERP system can streamline your operations and improve efficiency. Adobe Commerce ERP Integration allows you to automate processes such as inventory management, order processing, and financial reporting.
iWeb’s e-commerce expertise includes end-to-end ERP integration, ensuring that your systems work seamlessly together. This integration can save you time and reduce errors, allowing you to focus on growing your business.
Boosting sales with conversion rate optimisation
Conversion Rate Optimisation (CRO) is the process of improving your website to increase the percentage of visitors who complete a desired action, such as making a purchase. Adobe Target and Google Optimize 360 are powerful tools that can help you test and optimise your site.
Our team at iWeb can help you implement these tools and develop a CRO strategy tailored to your business. By continuously testing and refining your site, you can boost sales and improve customer satisfaction.
Expanding your reach with marketplace integration
Expanding your reach by selling on multiple marketplaces can significantly increase your sales. Mirakl Marketplace and ProductsUp Syndication are tools that can help you manage and distribute your products across various platforms.
iWeb – an enterprise e-commerce agency, can assist with marketplace integration, ensuring that your products are listed accurately and consistently. This can help you reach a wider audience and drive more sales.
Contact iWeb to learn more
Ready to take your product management to the next level? Reach out to iWeb today to learn how we can help with your digital transformation. Our expert solution architects and talented team are here to support you every step of the way. Contact us now to get started!
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk