Optimising Search Campaigns with Search Ads 360

Unlocking the potential of Search Ads 360

Search Ads 360 is a powerful tool that can transform your search campaigns. It offers advanced features and integrations that can help you achieve better results. Here at iWeb, we have seen firsthand how effective it can be. With our 30 years of e-commerce experience, we know how to make the most of this platform.

One of the key benefits of Search Ads 360 is its ability to manage campaigns across multiple search engines. This means you can streamline your efforts and ensure consistency across all your campaigns. Our expert solution architects can help you set up and manage these campaigns, ensuring you get the best results possible.

Setting up your Search Ads 360 account

Setting up your Search Ads 360 account is the first step towards optimising your search campaigns. It’s important to get this right from the start. The team at iWeb can guide you through this process, ensuring everything is set up correctly.

First, you need to link your Search Ads 360 account to your Google Ads and Microsoft Advertising accounts. This will allow you to manage all your campaigns from one place. Our talented team can help you with this integration, ensuring everything runs smoothly.

Next, you need to set up your campaign structure. This includes creating campaigns, ad groups, and ads. It’s important to have a clear structure in place to ensure your campaigns are organised and easy to manage. iWeb’s e-commerce expertise can help you create a structure that works for your business.

Utilising advanced features for better performance

Search Ads 360 offers a range of advanced features that can help you achieve better performance. These features can help you optimise your campaigns and get the most out of your budget. Our talented in-house team can help you make the most of these features.

One of the most powerful features is bid strategies. These allow you to automate your bidding based on your goals. For example, you can set a target CPA or ROAS, and Search Ads 360 will adjust your bids to achieve this. Our expert solution architects can help you set up and manage these bid strategies.

Another useful feature is inventory management. This allows you to create ads based on your product inventory. This can save you time and ensure your ads are always up to date. iWeb – an enterprise e-commerce agency, can help you set up and manage your inventory campaigns.

Integrating with other tools for a seamless experience

Search Ads 360 integrates with a range of other tools, allowing you to create a seamless experience. This can help you streamline your efforts and achieve better results. Our talented team can help you integrate these tools with your Search Ads 360 account.

One of the most important integrations is with Google Analytics 360. This allows you to track the performance of your campaigns and gain valuable insights. Our expert solution architects can help you set up and manage this integration.

Another useful integration is with Adobe Analytics. This can provide you with even more insights into your campaign performance. iWeb’s track record in e-commerce means we know how to make the most of these integrations.

Monitoring and adjusting your campaigns

Once your campaigns are set up, it’s important to monitor and adjust them regularly. This will help you ensure they are performing as well as possible. The team at iWeb can help you with this, ensuring your campaigns are always optimised.

One of the key metrics to monitor is your click-through rate (CTR). This will give you an idea of how well your ads are performing. If your CTR is low, it may be worth adjusting your ad copy or targeting. Our talented team can help you make these adjustments.

Another important metric is your conversion rate. This will tell you how many people are taking the desired action after clicking on your ad. If your conversion rate is low, it may be worth adjusting your landing page or offer. iWeb’s e-commerce expertise can help you make these adjustments.

Using data to drive decisions

Data is key to optimising your search campaigns. It can help you understand what’s working and what’s not, allowing you to make informed decisions. Our expert solution architects can help you make the most of your data.

One of the most useful data sources is your search query report. This will show you the actual search terms people are using to find your ads. This can help you identify new keywords to target and negative keywords to exclude. The team at iWeb can help you analyse this data and make the necessary adjustments.

Another useful data source is your audience data. This can help you understand who is clicking on your ads and taking the desired action. This can help you refine your targeting and ensure your ads are reaching the right people. iWeb – Experts in Commerce, can help you make the most of your audience data.

Testing and experimenting for continuous improvement

Testing and experimenting is key to continuous improvement. It can help you identify what works best and ensure your campaigns are always optimised. Our talented in-house team can help you set up and manage your tests.

One of the most effective ways to test is through A/B testing. This involves creating two versions of an ad or landing page and seeing which performs better. This can help you identify the most effective elements and make the necessary adjustments. iWeb’s e-commerce expertise can help you set up and manage your A/B tests.

Another useful testing method is multivariate testing. This involves testing multiple elements at once to see which combination works best. This can help you identify the most effective elements and ensure your campaigns are always optimised. Our expert solution architects can help you set up and manage your multivariate tests.

Leveraging iWeb’s expertise for maximum results

Here at iWeb, we have a wealth of experience in optimising search campaigns. Our talented team can help you make the most of Search Ads 360 and achieve maximum results. With our 30 years of e-commerce experience, we know what works and what doesn’t.

Our expert solution architects can help you set up and manage your campaigns, ensuring everything is optimised for maximum performance. We can also help you integrate Search Ads 360 with other tools, providing a seamless experience.

If you’re looking to optimise your search campaigns, reach out to iWeb today. Our talented team is here to help you achieve your goals and take your digital transformation to the next level. Contact us to learn more about how we can help.