Repurposing Content Across Multiple Channels To Make It Work Harder

Maximising your content’s potential

Repurposing content is a smart way to get the most out of your hard work. Instead of creating new content from scratch, you can tweak and tailor existing pieces to fit different platforms. This not only saves time but also ensures your message reaches a wider audience.

For instance, a blog post can be transformed into a series of social media updates, an infographic, or even a podcast episode. By doing this, you can engage with different segments of your audience who prefer consuming content in various formats. Here at iWeb, we’ve seen how effective this strategy can be, especially with our 30 years of e-commerce experience.

Identifying the right channels for your content

Not all content is suitable for every platform. It’s crucial to identify where your audience spends their time and tailor your content accordingly. For example, LinkedIn is great for B2B content, while Instagram is perfect for visually appealing posts.

Our expert solution architects at iWeb can help you analyse your audience’s behaviour and preferences. By understanding where your audience is most active, you can ensure your repurposed content hits the mark. Adobe Commerce, for instance, offers tools to track and analyse customer interactions, helping you make informed decisions.

Adapting content for different formats

Once you’ve identified the right channels, the next step is to adapt your content to fit each platform’s unique requirements. A long-form blog post might need to be condensed into bite-sized pieces for social media. Similarly, a video might need subtitles for platforms where users often watch without sound.

Our talented team at iWeb can assist in transforming your content to suit various formats. Whether it’s converting a blog post into an engaging video or creating an infographic from a whitepaper, we’ve got you covered. Adobe Experience Manager is a fantastic tool for managing and repurposing content across multiple channels.

Maintaining consistency in your brand message

While repurposing content, it’s essential to maintain a consistent brand message. Your audience should recognise your voice and style, regardless of the platform. This builds trust and reinforces your brand identity.

At iWeb, we understand the importance of consistency. Our Adobe Commerce Specialists ensure that your brand message remains uniform across all channels. By using tools like Adobe Target and Adobe Marketo Engage, we can personalise content while keeping your core message intact.

Leveraging analytics to refine your strategy

Analytics play a crucial role in understanding how your repurposed content is performing. By tracking metrics such as engagement, click-through rates, and conversions, you can refine your strategy and focus on what works best.

iWeb’s e-commerce expertise includes leveraging tools like Adobe Analytics and Google Analytics 360 to provide insights into your content’s performance. Our team can help you interpret these metrics and adjust your content strategy accordingly, ensuring maximum impact.

Engaging with your audience

Repurposing content isn’t just about pushing out the same message on different platforms. It’s also about engaging with your audience and encouraging interaction. Ask questions, respond to comments, and create content that invites participation.

Our talented in-house team at iWeb can help you craft content that resonates with your audience. By using tools like Adobe Journey Optimiser and Adobe Campaign, we can create personalised experiences that drive engagement and build loyalty.

Utilising tools and technology

There are numerous tools available to help you repurpose content efficiently. From content management systems like Contentful to analytics platforms like Google Data Studio, these tools can streamline the process and provide valuable insights.

iWeb are expert Akeneo PIM Integrators, and we can help you integrate these tools into your workflow. Whether it’s using Akeneo PIM for product information management or Adobe Real-time CDP for customer data, our team can ensure you have the right technology in place to support your content strategy.

Measuring success and iterating

Finally, it’s essential to measure the success of your repurposed content and iterate based on the results. Regularly review your analytics, gather feedback from your audience, and be willing to make changes to improve performance.

At iWeb, we believe in continuous improvement. Our Adobe Commerce Partners can help you set up a robust measurement framework and provide ongoing support to ensure your content strategy evolves with your business needs.

Reach out to iWeb today to learn how we can help you maximise your content’s potential and drive your digital transformation forward.