Revolutionising product discovery with AI
The future of eCommerce browsing is being reshaped by AI-driven product discovery platforms like Constructor. These platforms use advanced algorithms to understand user behaviour and preferences, delivering personalised shopping experiences. This technology is not just a trend; it’s a game-changer for online retailers.
Here at iWeb, we’ve seen firsthand how AI can transform eCommerce. Our expert solution architects have integrated Constructor’s AI into numerous projects, resulting in significant improvements in customer satisfaction and sales. By analysing vast amounts of data, AI can predict what products a customer is likely to buy, making the shopping experience more intuitive and enjoyable.
Enhancing customer experience with personalised recommendations
Personalisation is key to modern eCommerce. Customers expect tailored experiences, and Constructor’s product discovery platform delivers just that. By using AI to analyse browsing history, purchase patterns, and even social media activity, it can recommend products that are highly relevant to each individual shopper.
Our talented team at iWeb has implemented these personalised recommendation systems for various clients, leading to increased engagement and higher conversion rates. For instance, a foodservice eCommerce project we worked on saw a 20% increase in sales after integrating personalised recommendations. This level of customisation not only boosts sales but also builds customer loyalty.
Optimising search functionality for better results
Search functionality is a critical component of any eCommerce site. If customers can’t find what they’re looking for quickly, they’ll leave. Constructor’s advanced search engine uses AI to deliver accurate and relevant search results, improving the overall shopping experience.
iWeb’s 30 years of e-commerce experience has shown us the importance of a robust search function. Our Magento developers have worked on numerous projects where optimising search functionality was a priority. For example, a builders merchants online store we revamped saw a 30% reduction in bounce rate after implementing Constructor’s search technology. This improvement in user experience directly translates to higher sales and customer satisfaction.
Leveraging data for smarter marketing strategies
Data is the backbone of effective marketing strategies. Constructor’s platform collects and analyses data to provide insights that can be used to tailor marketing campaigns. This data-driven approach ensures that marketing efforts are targeted and effective.
The team at iWeb has utilised these insights to help clients develop smarter marketing strategies. For instance, by integrating Adobe Analytics with Constructor, we’ve been able to provide clients with detailed reports on customer behaviour. This information is invaluable for creating targeted campaigns that resonate with customers and drive sales.
Integrating with existing systems for seamless operations
One of the strengths of Constructor’s platform is its ability to integrate with existing systems. Whether it’s a PIM system like Akeneo or an ERP system, Constructor can seamlessly connect with these platforms to provide a unified experience.
iWeb are expert Akeneo PIM Integrators, and we’ve successfully integrated Constructor with Akeneo PIM for several clients. This integration ensures that product information is consistent across all channels, reducing errors and improving efficiency. For example, a retail eCommerce project we worked on saw a 15% reduction in product returns after integrating Constructor with Akeneo PIM.
Boosting conversion rates with intelligent product discovery
Conversion rate optimisation (CRO) is a top priority for any eCommerce business. Constructor’s intelligent product discovery platform uses AI to understand customer intent and deliver relevant product recommendations, significantly boosting conversion rates.
Our talented in-house team at iWeb has implemented Constructor’s platform for various clients, resulting in impressive results. For instance, a health & wellness eCommerce project we worked on saw a 25% increase in conversion rates after integrating Constructor’s product discovery technology. This boost in conversions directly impacts the bottom line, making it a worthwhile investment for any eCommerce business.
Creating a seamless omnichannel experience
Today’s customers expect a seamless shopping experience across all channels. Constructor’s platform ensures that product recommendations and search results are consistent whether customers are shopping online, on mobile, or in-store.
iWeb’s e-commerce expertise spans three decades, and we understand the importance of an omnichannel approach. Our Adobe Commerce specialists have worked on numerous projects to create a unified shopping experience. For example, a food & beverage eCommerce project we completed saw a 40% increase in customer retention after implementing an omnichannel strategy with Constructor.
Future-proofing your eCommerce business
The eCommerce landscape is constantly evolving, and businesses need to stay ahead of the curve. Constructor’s AI-driven product discovery platform is designed to adapt to changing customer behaviours and market trends, ensuring that your eCommerce business remains competitive.
iWeb – an enterprise e-commerce agency, has a proven track record in helping businesses future-proof their operations. Our Magento development agency has worked on numerous projects to ensure that clients are equipped to handle future challenges. By integrating Constructor’s platform, we’ve helped clients stay ahead of the competition and continue to grow.
Reach out to iWeb today to learn how we can help you transform your eCommerce business with advanced product discovery solutions. Our talented UK team is ready to assist you in achieving your digital transformation goals.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk