In 2024, SEO is set to evolve in exciting ways. Here at iWeb, we’re always on the lookout for the latest trends to keep our clients ahead of the curve. Let’s dive into the top SEO trends for 2024 that you need to know about.
Voice search optimisation is becoming essential
Voice search is no longer a novelty; it’s a necessity. With the rise of smart speakers and voice assistants, more people are using voice search to find information online. According to a recent study, 55% of households are expected to own a smart speaker by 2024. This shift means that optimising for voice search is crucial.
To optimise for voice search, focus on natural language and long-tail keywords. People speak differently than they type, so your content should reflect conversational queries. For example, instead of targeting “best pizza London,” consider “where can I find the best pizza in London?” Our expert solution architects at iWeb can help you tailor your content to meet these new demands.
Additionally, ensure your website is mobile-friendly and loads quickly. Voice searches are often conducted on mobile devices, so a seamless mobile experience is vital. The team at iWeb can assist with mobile optimisation to ensure your site performs well on all devices.
AI and machine learning are transforming SEO
Artificial intelligence (AI) and machine learning are revolutionising SEO. Google’s AI algorithm, RankBrain, is becoming more sophisticated, understanding user intent better than ever. This means that creating high-quality, relevant content is more important than ever.
AI can also help with keyword research and content creation. Tools like GPT-3 can generate content ideas and even write articles. However, human oversight is still essential to ensure the content is accurate and engaging. Our talented team at iWeb can leverage AI tools to enhance your SEO strategy while maintaining a human touch.
Moreover, AI-driven analytics tools can provide deeper insights into user behaviour. Adobe Analytics, for instance, can help you understand how users interact with your site, allowing you to make data-driven decisions. iWeb’s 30 years of e-commerce experience ensure we can effectively integrate these tools into your strategy.
Mobile-first indexing is here to stay
Google’s mobile-first indexing means that the mobile version of your site is now the primary version. This shift underscores the importance of having a responsive, mobile-friendly website. If your site isn’t optimised for mobile, you risk losing visibility in search results.
To ensure your site is mobile-friendly, focus on responsive design, fast loading times, and easy navigation. Our talented in-house team at iWeb can help you create a seamless mobile experience that keeps users engaged. We specialise in Adobe Commerce Web Design, ensuring your site looks great and performs well on all devices.
Additionally, consider implementing Progressive Web Apps (PWAs) for an app-like experience on mobile browsers. PWAs offer fast loading times, offline capabilities, and a smooth user experience. iWeb – an enterprise e-commerce agency, can help you develop and implement PWAs to enhance your mobile presence.
Content quality and relevance are paramount
In 2024, content quality and relevance will be more critical than ever. Google’s algorithms are getting better at understanding context and user intent, so creating valuable, relevant content is essential. This means focusing on user needs and providing comprehensive, well-researched information.
Long-form content tends to perform well in search results, as it provides in-depth information on a topic. However, quality is more important than quantity. Ensure your content is well-written, engaging, and free of errors. Our talented UK team at iWeb can help you create high-quality content that resonates with your audience.
Additionally, consider using multimedia elements like images, videos, and infographics to enhance your content. These elements can make your content more engaging and shareable. iWeb’s e-commerce expertise ensures we can help you create a content strategy that drives traffic and conversions.
Local SEO is gaining importance
Local SEO is becoming increasingly important, especially for businesses with a physical presence. With more people using their mobile devices to search for local businesses, optimising for local search is crucial. According to Google, 46% of all searches have local intent.
To optimise for local SEO, ensure your Google My Business listing is complete and accurate. Include your business name, address, phone number, and hours of operation. Encourage customers to leave reviews, as positive reviews can boost your local rankings. Our expert solution architects at iWeb can help you optimise your local SEO strategy.
Additionally, create local content that resonates with your audience. This could include blog posts about local events, news, or community involvement. The team at iWeb can help you develop a local content strategy that drives traffic and engagement.
Video content is dominating search results
Video content is becoming increasingly important for SEO. According to Cisco, video will account for 82% of all internet traffic by 2024. This means that incorporating video into your content strategy is essential for staying competitive.
To optimise your video content for SEO, ensure your videos are high-quality and relevant to your audience. Use descriptive titles, tags, and descriptions to help search engines understand the content of your videos. Additionally, consider creating a YouTube channel, as YouTube is the second largest search engine after Google. Our talented team at iWeb can help you create and optimise video content that drives traffic and engagement.
Moreover, consider using video transcripts to make your content more accessible and improve your SEO. Transcripts provide additional text for search engines to index, which can boost your rankings. iWeb’s track record in e-commerce ensures we can help you integrate video into your SEO strategy effectively.
User experience (UX) is a ranking factor
Google’s Core Web Vitals update has made user experience (UX) a crucial ranking factor. This means that providing a seamless, enjoyable user experience is essential for SEO success. Core Web Vitals focus on three main aspects: loading performance, interactivity, and visual stability.
To improve your UX, ensure your site loads quickly and is easy to navigate. Use clear, concise language and avoid cluttered designs. Our talented in-house team at iWeb can help you create a user-friendly website that keeps visitors engaged. We specialise in Adobe Commerce Web Design, ensuring your site looks great and performs well.
Additionally, consider conducting regular UX audits to identify and fix any issues. Tools like Google’s PageSpeed Insights can provide valuable insights into your site’s performance. iWeb – Experts in Commerce, can help you conduct UX audits and implement improvements to enhance your site’s performance.
Structured data and schema markup are crucial
Structured data and schema markup are essential for helping search engines understand your content. By providing additional context about your content, you can improve your chances of appearing in rich snippets and other enhanced search results.
To implement structured data, use schema markup to provide information about your content. This could include details about products, events, reviews, and more. Our talented team at iWeb can help you implement schema markup to improve your SEO.
Additionally, consider using tools like Google’s Structured Data Testing Tool to ensure your markup is correct. Properly implemented structured data can improve your visibility in search results and drive more traffic to your site
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