Embrace digital transformation
Builders merchants need to embrace digital transformation to stay competitive. The shift to online shopping is undeniable, and having a robust e-commerce platform is essential. According to Statista, the UK’s e-commerce market is expected to reach £222 billion by 2023. This growth presents a massive opportunity for builders merchants to expand their reach and boost sales.
Here at iWeb, we understand the importance of a seamless digital experience. Our expert developers can help you create a user-friendly website that meets your customers’ needs. With iWeb’s 29 years of e-commerce experience, we can guide you through the digital transformation process, ensuring your business stays ahead of the curve.
Optimise your website for mobile users
Mobile optimisation is crucial for any e-commerce business. In 2022, mobile devices accounted for over 50% of global web traffic. Builders merchants must ensure their websites are mobile-friendly to capture this growing audience. A responsive design ensures your site looks great and functions well on any device, providing a seamless shopping experience for your customers.
Our talented team at iWeb can help you optimise your website for mobile users. We specialise in creating responsive designs that enhance user experience and drive sales. By leveraging our e-commerce expertise, you can ensure your website is accessible and engaging for all users, regardless of the device they use.
Leverage SEO to increase visibility
Search engine optimisation (SEO) is vital for driving organic traffic to your website. By optimising your site for search engines, you can increase your visibility and attract more potential customers. According to BrightEdge, organic search drives 53% of website traffic, making it a crucial component of any e-commerce strategy.
iWeb’s track record in e-commerce includes helping businesses improve their SEO. Our expert developers can optimise your website’s content, structure, and performance to ensure it ranks higher in search engine results. By partnering with iWeb, you can boost your online presence and drive more traffic to your site.
Utilise social media marketing
Social media marketing is a powerful tool for builders merchants looking to boost sales. Platforms like Facebook, Instagram, and LinkedIn offer unique opportunities to engage with your audience and promote your products. According to Hootsuite, 45 million people in the UK use social media, making it an essential channel for reaching potential customers.
Our talented team at iWeb can help you develop a social media strategy that drives engagement and sales. We can create compelling content, manage your social media accounts, and run targeted advertising campaigns to reach your desired audience. By leveraging our expertise, you can harness the power of social media to grow your business.
Implement a robust ERP system
A robust ERP system is essential for managing your e-commerce operations efficiently. Integrating your website with an ERP system like Epicor BisTrack can streamline your processes, improve inventory management, and enhance customer service. This integration ensures your business runs smoothly and can scale as it grows.
iWeb are expert Akeneo PIM Integrators and can help you implement end-to-end BisTrack integration. Our team has extensive experience with ERP integration, ensuring a seamless connection between your website and back-end systems. By partnering with iWeb, you can optimise your operations and provide a better experience for your customers.
Enhance product information management
Accurate and detailed product information is crucial for e-commerce success. A Product Information Management (PIM) system like Akeneo PIM can help you manage and distribute product data across multiple channels. This ensures your customers have access to the information they need to make informed purchasing decisions.
iWeb’s e-commerce expertise includes integration with Akeneo PIM. Our team can help you implement a PIM system that streamlines your product information management and improves data accuracy. By leveraging our experience, you can enhance your product listings and boost sales.
Offer personalised customer experiences
Personalisation is key to creating a memorable shopping experience. By tailoring your website content and marketing efforts to individual customers, you can increase engagement and drive sales. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences.
iWeb – Experts in Commerce can help you implement personalisation strategies using tools like Adobe Experience Manager and Adobe Target. Our team can create customised content, product recommendations, and targeted marketing campaigns that resonate with your audience. By partnering with iWeb, you can deliver personalised experiences that keep customers coming back.
Utilise data analytics to drive decision-making
Data analytics is essential for making informed business decisions. By analysing customer behaviour, sales trends, and website performance, you can identify areas for improvement and optimise your e-commerce strategy. According to McKinsey, data-driven organisations are 23 times more likely to acquire customers and 19 times more likely to be profitable.
Our talented UK team at iWeb can help you harness the power of data analytics. We can implement tools like Adobe Analytics and Adobe Real-time CDP to collect and analyse data from your website and marketing efforts. By leveraging our expertise, you can make data-driven decisions that drive growth and boost sales.
To learn more about how iWeb can help you boost sales and transform your digital presence, contact us today. Our team of experts is ready to assist you in achieving your e-commerce goals. Reach out to iWeb today and let us help you take your business to the next level.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk