Why customer-centric search matters
In today’s digital age, customers expect seamless and personalised experiences. A customer-centric search is crucial because it directly impacts user satisfaction and engagement. When users can easily find what they’re looking for, they’re more likely to stay on your site, explore more products, and ultimately make a purchase. According to a study by Forrester, 43% of website visitors immediately go to the search bar, and those who use search are 2.4 times more likely to convert.
Here at iWeb, we understand the importance of a robust search function. Our expert solution architects have spent years perfecting search functionalities that cater to the unique needs of each client. With iWeb’s 29 years of e-commerce experience, we know that a well-implemented search can significantly boost both engagement and sales.
Key features of an effective search function
An effective search function should be fast, accurate, and intuitive. Speed is essential because users expect instant results. A delay of even a few seconds can lead to frustration and abandonment. Accuracy is equally important; the search should return relevant results that match the user’s query. This is where advanced algorithms and AI come into play, ensuring that the search understands the user’s intent.
Our talented team at iWeb specialises in integrating advanced search features like auto-suggestions, spell correction, and natural language processing. These features not only improve the accuracy of search results but also enhance the overall user experience. For instance, Adobe Commerce’s search capabilities are designed to handle complex queries, making it easier for users to find exactly what they need.
Personalisation in search results
Personalisation is a game-changer in e-commerce. By tailoring search results to individual users, you can significantly improve engagement and conversion rates. Personalised search takes into account the user’s past behaviour, preferences, and even demographic information to deliver more relevant results.
iWeb’s e-commerce expertise includes implementing personalised search solutions that adapt to each user’s unique needs. Our Adobe Commerce Specialists use tools like Adobe Target and Adobe Analytics to gather data and create personalised experiences. This not only makes the search more effective but also builds a stronger connection between the brand and the customer.
Integrating search with other systems
A powerful search function doesn’t operate in isolation. It needs to be integrated with other systems like Product Information Management (PIM), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). This ensures that the search has access to the most up-to-date and comprehensive data.
iWeb are expert Akeneo PIM Integrators, and we know how to seamlessly integrate search with various systems. Our experience with Adobe Commerce ERP Integration and Akeneo PIM Implementation ensures that your search function is always working with the best data available. This leads to more accurate search results and a better user experience.
Measuring the success of your search function
To understand the impact of your search function, you need to measure its performance. Key metrics include search exit rate, search refinement rate, and conversion rate from search. These metrics can help you identify areas for improvement and measure the ROI of your search investments.
Our talented in-house team at iWeb uses tools like Adobe Analytics and Google Analytics 360 to track these metrics. By analysing this data, we can make informed decisions to optimise your search function continually. This data-driven approach ensures that your search function is always aligned with your business goals.
Case studies: Success stories
Real-world examples can provide valuable insights into the effectiveness of customer-centric search. One of our clients, a leading foodservice e-commerce company, saw a 30% increase in conversion rates after we revamped their search function. By integrating Adobe Commerce and Akeneo PIM, we provided a seamless and personalised search experience that met their unique needs.
Another success story involves a builders merchants online store. After implementing our advanced search solutions, they experienced a 25% reduction in search exit rates. These case studies highlight the tangible benefits of investing in a customer-centric search function.
Future trends in customer-centric search
The future of customer-centric search is exciting, with advancements in AI and machine learning leading the way. Voice search is becoming increasingly popular, and businesses need to adapt to this trend. According to ComScore, 50% of all searches will be voice searches by 2023. This means that your search function needs to understand and process natural language queries effectively.
iWeb’s track record in e-commerce ensures that we stay ahead of these trends. Our team is continually exploring new technologies and methodologies to keep your search function cutting-edge. Whether it’s integrating voice search capabilities or leveraging AI for more accurate results, we’re committed to helping you stay ahead of the curve.
How iWeb can help you
At iWeb, we offer a comprehensive range of services to enhance your search function. From initial consultation to implementation and ongoing optimisation, our talented UK team is here to support you every step of the way. With our expertise and experience in e-commerce spanning three decades, we have the skills and knowledge to transform your search function into a powerful tool for engagement and sales.
Reach out to iWeb today to learn how we can help you with your digital transformation. Our expert solution architects are ready to discuss your unique needs and provide tailored solutions that drive results. Contact us now to get started on your journey to a more customer-centric search experience.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk