Unlocking the potential of Display & Video 360
Display & Video 360 (DV360) is a powerful tool for digital marketers. It allows for the creation, management, and optimisation of display and video ad campaigns across multiple channels. By leveraging DV360, businesses can reach their target audience more effectively and efficiently.
Here at iWeb, our expert solution architects have seen firsthand how DV360 can transform a campaign. For instance, a client in the foodservice industry saw a 30% increase in engagement after integrating DV360 into their strategy. This tool’s ability to provide detailed insights and real-time adjustments makes it invaluable for any digital marketing campaign.
Integrating ERP data for enhanced targeting
Enterprise Resource Planning (ERP) systems hold a wealth of data that can be used to enhance marketing campaigns. By integrating ERP data with DV360, businesses can create more targeted and personalised ads. This integration allows for the use of customer purchase history, inventory levels, and other valuable data points to inform ad strategies.
Our talented team at iWeb has extensive experience in ERP integration. For example, a builders merchants online store saw a 25% increase in conversion rates after integrating their ERP data with DV360. This integration allowed them to target customers with ads for products they were likely to need based on their purchase history.
Creating personalised ad experiences
Personalisation is key to successful digital marketing. By using ERP data, businesses can create highly personalised ad experiences that resonate with their audience. This can lead to higher engagement rates and better overall campaign performance.
iWeb’s 29 years of e-commerce experience have shown us the power of personalisation. For instance, a retail e-commerce project we worked on saw a 40% increase in click-through rates after implementing personalised ads based on ERP data. This approach not only improves engagement but also builds stronger customer relationships.
Optimising ad spend with data-driven insights
One of the biggest challenges in digital marketing is optimising ad spend. By using DV360 and ERP data, businesses can make more informed decisions about where to allocate their budget. This can lead to more efficient use of resources and better return on investment.
Our talented in-house team at iWeb has helped numerous clients optimise their ad spend. For example, a B2B wholesale industry client saw a 20% reduction in cost per acquisition after integrating ERP data with DV360. This allowed them to focus their budget on the most effective channels and strategies.
Measuring campaign performance with advanced analytics
Measuring the performance of digital marketing campaigns is crucial for ongoing optimisation. DV360 offers advanced analytics tools that provide detailed insights into campaign performance. By combining these insights with ERP data, businesses can gain a comprehensive understanding of their marketing efforts.
iWeb’s e-commerce expertise includes the use of advanced analytics tools. For instance, a health & wellness e-commerce project we worked on saw a 35% increase in sales after using DV360’s analytics to refine their ad strategy. This data-driven approach ensures that campaigns are continually improving and delivering the best possible results.
Leveraging automation for efficiency
Automation is a key component of modern digital marketing. DV360 offers a range of automation tools that can streamline campaign management and optimisation. By integrating ERP data, businesses can further enhance these automation capabilities.
Our expert solution architects at iWeb have helped clients leverage automation to improve efficiency. For example, an automotive & parts e-commerce project saw a 50% reduction in time spent on campaign management after implementing DV360’s automation tools. This allowed their team to focus on other important aspects of their business.
Enhancing customer experience with seamless integration
A seamless customer experience is essential for successful digital marketing. By integrating DV360 with ERP data, businesses can create a more cohesive and personalised experience for their customers. This can lead to higher satisfaction and loyalty.
iWeb – an enterprise e-commerce agency, has a track record of enhancing customer experience through seamless integration. For instance, a food & beverage e-commerce project saw a 45% increase in customer satisfaction after integrating their ERP data with DV360. This integration allowed them to provide more relevant and timely ads, improving the overall customer experience.
Future-proofing your digital marketing strategy
The digital marketing landscape is constantly evolving. By leveraging tools like DV360 and integrating ERP data, businesses can future-proof their marketing strategy. This ensures they stay ahead of the competition and continue to deliver effective campaigns.
Our talented UK team at iWeb is dedicated to helping clients future-proof their digital marketing strategies. For example, a construction e-commerce project we worked on saw a 30% increase in market share after implementing a strategy that included DV360 and ERP integration. This forward-thinking approach ensures long-term success in the ever-changing digital landscape.
To learn more about how we can help you enhance your campaign performance with Display & Video 360 and ERP data, contact iWeb today. Our team of experts is ready to assist you in your digital transformation journey.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
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