How Personalised Browsing Boosts eCommerce Sales

Personalised browsing: A game-changer for eCommerce

Personalised browsing has revolutionised the eCommerce landscape. By tailoring the shopping experience to individual preferences, businesses can significantly boost their sales. Here at iWeb, we’ve seen firsthand how this approach can transform an online store’s performance.

For instance, Adobe Commerce’s advanced personalisation tools allow retailers to create unique shopping experiences for each customer. This not only enhances customer satisfaction but also increases conversion rates. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences.

Understanding customer behaviour through data

To personalise browsing effectively, understanding customer behaviour is crucial. This involves analysing data such as browsing history, purchase patterns, and even social media activity. Our expert solution architects at iWeb use tools like Adobe Analytics to gather and interpret this data.

By leveraging Adobe Real-time CDP, businesses can create detailed customer profiles. This helps in predicting future behaviour and tailoring marketing strategies accordingly. For example, a customer who frequently buys sports gear might receive recommendations for the latest running shoes or fitness equipment.

Enhancing user experience with personalised content

Personalised content is key to engaging customers. This can range from product recommendations to tailored email campaigns. At iWeb, we use Adobe Experience Manager to create and manage personalised content that resonates with customers.

For instance, a customer who has shown interest in gardening tools might receive a newsletter featuring the latest products in that category. This not only keeps the customer engaged but also encourages repeat purchases. According to a report by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Boosting conversion rates with targeted promotions

Targeted promotions are another effective way to boost conversion rates. By offering discounts and special offers based on customer preferences, businesses can encourage more purchases. Our talented team at iWeb uses Adobe Target to create and manage these promotions.

For example, a customer who frequently buys electronics might receive a discount on their next purchase. This not only incentivises the customer to buy more but also builds brand loyalty. According to a study by Invesp, personalised promotions can increase conversion rates by up to 10%.

Improving customer retention with personalised support

Personalised support is essential for retaining customers. This involves providing assistance based on individual needs and preferences. At iWeb, we use tools like Adobe Marketo Engage to deliver personalised support that keeps customers coming back.

For instance, a customer who has recently purchased a product might receive follow-up emails with tips on how to use it. This not only enhances the customer experience but also builds trust and loyalty. According to a report by Bain & Company, increasing customer retention rates by 5% can increase profits by 25% to 95%.

Leveraging AI for advanced personalisation

Artificial Intelligence (AI) plays a crucial role in advanced personalisation. By analysing vast amounts of data, AI can predict customer behaviour and deliver personalised experiences in real-time. Our team at iWeb uses AI-powered tools like Constructor Product Discovery to enhance personalisation.

For example, AI can analyse a customer’s browsing history and recommend products they are likely to buy. This not only improves the shopping experience but also increases sales. According to a report by McKinsey, AI-driven personalisation can increase sales by up to 15%.

Integrating personalised browsing with PIM systems

Integrating personalised browsing with Product Information Management (PIM) systems can further enhance the shopping experience. At iWeb, we are expert Akeneo PIM Integrators, and we use this integration to deliver accurate and personalised product information.

For instance, a customer looking for a specific product can receive detailed information tailored to their preferences. This not only helps in making informed purchase decisions but also improves customer satisfaction. According to a report by Forrester, businesses that use PIM systems can increase their sales by up to 20%.

Measuring the impact of personalised browsing on sales

Measuring the impact of personalised browsing on sales is crucial for understanding its effectiveness. At iWeb, we use tools like Adobe Analytics to track and measure the performance of personalised browsing strategies.

For example, we can analyse metrics such as conversion rates, average order value, and customer retention rates to determine the impact of personalised browsing. This helps in refining strategies and maximising sales. According to a report by Deloitte, businesses that measure the impact of personalisation can achieve a 10% to 30% increase in sales.

To learn more about how personalised browsing can boost your eCommerce sales, contact iWeb today. Our talented team is ready to help you transform your digital strategy and achieve your business goals. Reach out to iWeb today and let’s start your journey towards a more personalised and profitable eCommerce experience.