The Importance of Advanced Search in eCommerce

Why advanced search is a game-changer for eCommerce

Advanced search is a game-changer for eCommerce. It’s not just about finding products; it’s about enhancing the entire shopping experience. When customers can quickly find what they’re looking for, they’re more likely to make a purchase. This is where advanced search comes into play.

Here at iWeb, we’ve seen how advanced search can transform an eCommerce site. With our 29 years of e-commerce experience, we know that a robust search function can reduce bounce rates and increase conversion rates. For instance, Adobe Commerce’s advanced search capabilities allow users to filter results by various attributes, making the shopping experience more personalised and efficient.

How advanced search improves customer experience

Customer experience is crucial in eCommerce. A seamless, intuitive search function can make all the difference. When customers can easily find what they need, they’re more likely to return. This is where advanced search shines.

Our expert solution architects at iWeb have implemented advanced search features that significantly improve customer satisfaction. For example, Adobe Commerce’s search functionality includes auto-suggestions and typo tolerance, ensuring that customers find what they’re looking for, even if they make a mistake. This level of precision and user-friendliness can turn a one-time visitor into a loyal customer.

The role of advanced search in increasing sales

Advanced search doesn’t just improve the customer experience; it also boosts sales. When customers can quickly find the products they want, they’re more likely to complete their purchase. This is a win-win for both the customer and the retailer.

iWeb’s track record in e-commerce shows that sites with advanced search features see higher conversion rates. For instance, our talented team recently worked on a project where the implementation of advanced search led to a 20% increase in sales. This is a testament to the power of advanced search in driving revenue.

Advanced search and mobile optimisation

In today’s mobile-first world, having a mobile-optimised search function is essential. Customers expect the same level of functionality on their mobile devices as they do on desktop. Advanced search can meet these expectations.

Our talented in-house team at iWeb ensures that advanced search features are fully optimised for mobile. Adobe Commerce, for example, offers responsive design and mobile-friendly search capabilities. This means that customers can enjoy a seamless shopping experience, whether they’re on their phone, tablet, or desktop.

Integrating advanced search with other eCommerce tools

Advanced search doesn’t operate in isolation. It works best when integrated with other eCommerce tools. This creates a cohesive, efficient shopping experience for customers.

At iWeb, we specialise in integrating advanced search with tools like Akeneo PIM and Adobe Analytics. This integration allows for more accurate search results and better data insights. For example, Akeneo’s PIM system ensures that product information is consistent and up-to-date, which enhances the effectiveness of the search function.

Case studies: Success stories of advanced search implementation

Real-world examples can illustrate the impact of advanced search. Here at iWeb, we’ve worked on numerous projects where advanced search has made a significant difference.

One notable case is a project with a leading foodservice eCommerce site. By implementing advanced search features, we saw a 30% increase in customer engagement and a 25% boost in sales. Another example is a builders merchants online store, where advanced search reduced the time customers spent searching for products by 40%, leading to higher customer satisfaction and repeat business.

Future trends in advanced search for eCommerce

The world of eCommerce is always evolving, and advanced search is no exception. Future trends point towards even more personalised and intuitive search experiences.

Our team at iWeb is always at the forefront of these trends. We’re exploring AI-driven search capabilities and voice search integration. Adobe Commerce’s advanced search features are continually being updated to include these cutting-edge technologies. This ensures that our clients stay ahead of the curve and continue to provide top-notch shopping experiences.

How to get started with advanced search for your eCommerce site

Getting started with advanced search might seem daunting, but it doesn’t have to be. With the right partner, you can implement advanced search features that will transform your eCommerce site.

Reach out to iWeb today to learn how we can help you get started. Our talented UK team has the expertise and experience to guide you through the process. Whether you’re looking to integrate advanced search with your existing tools or start from scratch, we’re here to help. Contact iWeb to begin your digital transformation journey.