Exploring the foodservice industry in the UK

The foodservice industry in the UK is a bustling sector, contributing significantly to the economy. With a market value of over £57 billion, it encompasses a wide range of services, from restaurants and cafes to catering and food delivery. The industry has seen a surge in online ordering, driven by the convenience and speed it offers.

We, here at iWeb, understand the unique challenges and opportunities within this sector. Our expert solution architects have been at the forefront of developing innovative e-commerce solutions tailored to the foodservice industry. With iWeb’s 29 years of e-commerce experience, we have a deep understanding of the market dynamics and consumer behaviour.

The rise of foodservice e-commerce

The shift towards online ordering in the foodservice industry has been remarkable. According to recent statistics, online food delivery in the UK is expected to grow by 10% annually, reaching £10 billion by 2024. This trend is driven by the increasing use of smartphones and the demand for convenience.

Our talented team at iWeb has been instrumental in helping foodservice businesses transition to e-commerce. By leveraging our expertise in Adobe Commerce, we have enabled businesses to create seamless online ordering experiences. As an Adobe Commerce Agency, we provide end-to-end solutions, from website design to integration with Akeneo PIM.

Key features of a successful foodservice website

A successful foodservice website needs to be user-friendly, visually appealing, and functional. It should offer easy navigation, quick loading times, and a secure checkout process. Additionally, features like real-time inventory updates, personalised recommendations, and loyalty programmes can enhance the user experience.

iWeb’s e-commerce expertise ensures that your foodservice website ticks all these boxes. Our Adobe Commerce Specialists design websites that are not only aesthetically pleasing but also optimised for performance. We also integrate advanced tools like Adobe Analytics and Adobe Real-time CDP to provide valuable insights into customer behaviour.

Importance of mobile optimisation

With over 80% of UK consumers using their smartphones for online shopping, mobile optimisation is crucial for any foodservice website. A mobile-optimised site ensures that users have a seamless experience, regardless of the device they are using. This can significantly boost your conversion rates and customer satisfaction.

Our talented in-house team at iWeb excels in creating mobile-optimised websites. We use Progressive Web Apps (PWA) to deliver fast, reliable, and engaging user experiences. As a Magento Development Agency, we ensure that your website is responsive and performs well on all devices.

Integration with Akeneo PIM

Product Information Management (PIM) is essential for managing and distributing product data across various channels. Akeneo PIM is a powerful tool that helps businesses streamline their product information and improve data accuracy. Integration with Akeneo PIM can enhance your website’s efficiency and customer experience.

iWeb are expert Akeneo PIM Integrators, offering seamless integration services. Our Akeneo PIM Implementation ensures that your product data is consistent and up-to-date. This not only improves your website’s performance but also enhances your product experience management (PXM).

Leveraging Adobe Experience Cloud

Adobe Experience Cloud offers a suite of tools that can transform your foodservice website. From Adobe Experience Manager to Adobe Target, these tools help you create personalised and engaging customer experiences. They also provide valuable insights into customer behaviour, enabling you to make data-driven decisions.

The team at iWeb leverages Adobe Experience Cloud to deliver exceptional e-commerce solutions. Our Adobe Commerce Partners use tools like Adobe Journey Optimiser and Adobe Campaign to create targeted marketing campaigns. This helps you reach the right audience and drive conversions.

Case studies: Success stories in foodservice e-commerce

Several foodservice businesses have successfully transitioned to e-commerce with the help of iWeb. For instance, a leading UK restaurant chain saw a 30% increase in online orders after implementing our e-commerce solutions. Another client, a catering service, reported a 25% boost in customer retention through our loyalty programme integration.

These success stories highlight iWeb’s track record in e-commerce. Our Magento Developers have the expertise to deliver customised solutions that meet your business needs. Whether it’s a small cafe or a large catering service, we have the skills and experience to help you succeed.

The future of foodservice e-commerce looks promising, with several trends shaping the industry. Personalisation, sustainability, and the use of AI are expected to play a significant role. Businesses that can adapt to these trends will have a competitive edge in the market.

iWeb – Experts in Commerce, are committed to staying ahead of these trends. Our Magento Specialists continuously innovate to provide cutting-edge solutions. By partnering with us, you can ensure that your foodservice website is future-proof and ready to meet the evolving demands of the market.

Reach out to iWeb today to learn how we can help you with your digital transformation. Our talented UK team is ready to assist you in creating a successful foodservice e-commerce website. Contact iWeb to get started on your journey to e-commerce success.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.

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