Streamlining Content Production with Contentful Workflows

Embracing the power of Contentful for content production

Contentful is a game-changer in the world of content management. It’s a headless CMS that allows you to create, manage, and distribute content across any digital platform. Here at iWeb, we’ve seen firsthand how Contentful can streamline content production, making it easier for teams to collaborate and produce high-quality content quickly.

One of the standout features of Contentful is its flexibility. Unlike traditional CMS platforms, Contentful separates content from presentation, allowing you to deliver content to any device or platform. This is particularly useful for businesses looking to provide a consistent experience across multiple channels. Our expert solution architects at iWeb have leveraged this flexibility to help clients create seamless digital experiences.

Setting up efficient workflows in Contentful

Setting up workflows in Contentful is straightforward and can significantly improve your content production process. Workflows allow you to define the stages that content must go through before it’s published, ensuring that all necessary checks and approvals are completed.

At iWeb, we’ve helped numerous clients set up customised workflows tailored to their specific needs. For example, a typical workflow might include stages such as drafting, editing, reviewing, and publishing. By clearly defining these stages, you can ensure that everyone involved in the content production process knows what’s expected of them and when.

Collaborating seamlessly with your team

One of the biggest challenges in content production is ensuring that everyone on your team is on the same page. Contentful makes collaboration easy by providing a centralised platform where all team members can access and work on content.

Our talented team at iWeb has found that Contentful’s collaboration features are particularly useful for large teams or those working remotely. With Contentful, you can assign tasks, leave comments, and track changes, ensuring that everyone is working together efficiently. This not only speeds up the content production process but also helps to maintain high standards of quality.

Integrating Contentful with other tools

Contentful’s API-first approach makes it easy to integrate with other tools and platforms. Whether you’re using Adobe Analytics for tracking, Akeneo PIM for product information management, or any other tool, Contentful can seamlessly integrate with your existing tech stack.

We, here at iWeb, have extensive experience in integrating Contentful with a wide range of tools. For example, we’ve helped clients integrate Contentful with Adobe Experience Manager to create a unified content strategy. By integrating Contentful with your other tools, you can streamline your workflows and ensure that all your systems are working together harmoniously.

Optimising content for SEO with Contentful

SEO is crucial for ensuring that your content reaches the right audience. Contentful provides a range of features that can help you optimise your content for search engines. For example, you can easily add meta tags, alt text, and other SEO elements to your content.

Our talented UK team at iWeb has helped many clients optimise their content for SEO using Contentful. By leveraging Contentful’s SEO features, you can improve your search engine rankings and drive more traffic to your site. This is particularly important for e-commerce businesses looking to attract more customers.

Managing content across multiple channels

In today’s digital world, it’s essential to deliver content across multiple channels. Contentful makes this easy by allowing you to create content once and distribute it across any platform. Whether you’re publishing content on your website, mobile app, or social media, Contentful ensures that your content is consistent and up-to-date.

At iWeb, we’ve helped clients use Contentful to manage their content across multiple channels. For example, we’ve worked with clients in the foodservice industry to create content that can be easily distributed across their website, mobile app, and online ordering system. By using Contentful, you can ensure that your content is always fresh and relevant, no matter where it’s being viewed.

Tracking and analysing content performance

Tracking and analysing the performance of your content is essential for understanding what’s working and what’s not. Contentful integrates with a range of analytics tools, allowing you to track key metrics such as page views, engagement, and conversions.

Our team at iWeb has helped clients use Contentful to track and analyse their content performance. For example, we’ve integrated Contentful with Adobe Analytics to provide clients with detailed insights into how their content is performing. By tracking and analysing your content performance, you can make data-driven decisions and continually improve your content strategy.

Future-proofing your content strategy

In the fast-paced digital world, it’s essential to future-proof your content strategy. Contentful’s headless architecture ensures that your content is ready for any future developments in technology. Whether it’s new devices, platforms, or trends, Contentful allows you to adapt quickly and stay ahead of the curve.

At iWeb, we’ve helped clients future-proof their content strategies using Contentful. For example, we’ve worked with clients in the B2B wholesale industry to create content that can be easily adapted for new platforms and devices. By using Contentful, you can ensure that your content strategy is always up-to-date and ready for whatever the future holds.

Contact iWeb today

Ready to streamline your content production with Contentful? Reach out to iWeb today to learn how we can help you transform your digital strategy. With our expertise and experience in e-commerce spanning three decades, our talented in-house team is here to support you every step of the way. Contact us now to get started!