The Importance of Content Governance in Contentful

Why content governance matters in Contentful

Content governance is crucial in Contentful because it ensures consistency, accuracy, and compliance across all digital content. Without proper governance, content can become disorganised, leading to a poor user experience and potential legal issues.

Here at iWeb, we understand the importance of maintaining a structured content strategy. Our expert solution architects have seen firsthand how effective content governance can streamline workflows and improve overall content quality. For instance, a well-governed content system can reduce errors by up to 30%, according to a study by Adobe Analytics.

Establishing clear roles and responsibilities

One of the first steps in content governance is defining clear roles and responsibilities. This ensures that everyone involved in content creation and management knows their tasks and who to report to.

At iWeb, our talented team works closely with clients to establish these roles. For example, a content manager might oversee the entire content strategy, while individual writers focus on creating specific pieces. This division of labour not only improves efficiency but also ensures accountability.

Clear roles also help in maintaining consistency. When everyone knows their responsibilities, it’s easier to adhere to brand guidelines and maintain a unified voice across all content. This is particularly important for large organisations with multiple content creators.

Implementing a content approval process

A robust content approval process is essential for maintaining quality and consistency. This process involves multiple stages of review and approval before content goes live.

Our team at iWeb has developed effective approval workflows for numerous clients. For instance, content might first be reviewed by a subject matter expert, then edited by a professional editor, and finally approved by a content manager. This multi-tiered approach ensures that content is accurate, well-written, and aligned with the brand’s voice.

Moreover, an approval process helps in catching errors early. According to Adobe Experience Manager, companies with a structured approval process see a 25% reduction in content errors. This not only saves time but also enhances the user experience.

Utilising Contentful’s built-in features

Contentful offers several built-in features that can aid in content governance. These include version control, user permissions, and content modelling.

Version control allows teams to track changes and revert to previous versions if needed. This is particularly useful in collaborative environments where multiple people might be working on the same piece of content. User permissions, on the other hand, ensure that only authorised personnel can make changes, adding an extra layer of security.

Content modelling is another powerful feature. It allows you to define the structure of your content, making it easier to manage and update. Our talented UK team at iWeb often leverages these features to create efficient and scalable content strategies for our clients.

Ensuring compliance and legal considerations

Compliance and legal considerations are critical aspects of content governance. Failing to adhere to regulations can result in hefty fines and damage to your brand’s reputation.

At iWeb, we prioritise compliance in all our projects. For example, we ensure that all content meets GDPR requirements, which is crucial for businesses operating in the UK and EU. We also advise clients on industry-specific regulations, such as those in the healthcare or financial sectors.

Legal compliance also extends to accessibility. According to the World Health Organisation, over 1 billion people live with some form of disability. Ensuring your content is accessible not only broadens your audience but also helps you avoid legal repercussions.

Measuring and analysing content performance

Measuring and analysing content performance is vital for continuous improvement. Tools like Adobe Analytics can provide valuable insights into how your content is performing.

Our team at iWeb uses these insights to refine content strategies. For instance, if a particular type of content is performing well, we might focus more resources on creating similar content. Conversely, if something isn’t resonating with the audience, we can make data-driven decisions to pivot our approach.

Regular analysis also helps in identifying trends and opportunities. By staying on top of performance metrics, you can ensure that your content remains relevant and engaging.

Training and educating your team

Training and educating your team is essential for effective content governance. Everyone involved in content creation should be familiar with best practices and the tools they’ll be using.

At iWeb, we offer comprehensive training sessions for our clients. These sessions cover everything from using Contentful’s features to understanding compliance requirements. Our expert solution architects also provide ongoing support to ensure that teams can adapt to any changes in the content strategy.

Education doesn’t stop at initial training. Regular workshops and updates are crucial for keeping everyone aligned and informed about new developments and best practices.

Leveraging external expertise

Sometimes, it’s beneficial to bring in external expertise to enhance your content governance strategy. Agencies like iWeb can provide valuable insights and support.

With iWeb’s 29 years of e-commerce experience, we’ve helped numerous clients streamline their content operations. Our talented in-house team can assist with everything from initial strategy development to ongoing management and optimisation.

Leveraging external expertise can also provide a fresh perspective. Sometimes, an outside view can identify issues and opportunities that internal teams might overlook.

Contact iWeb for your digital transformation

Ready to take your content governance to the next level? Reach out to iWeb today. Our expert solution architects and talented team are here to help you navigate the complexities of content management and ensure your digital transformation is a success. Contact us to learn more about how we can support your journey.