How Constructor Helps Manage Large Product Catalogues

Introduction to managing large product catalogues

Managing large product catalogues can be a daunting task, especially for businesses with thousands of products. Here at iWeb, we understand the complexities involved in handling extensive inventories. With our 29 years of e-commerce experience, we have seen the challenges first-hand and have developed solutions to streamline the process. One such solution is Constructor, a powerful tool designed to simplify product management.

Constructor is a game-changer for businesses looking to enhance their product discovery and management processes. By leveraging advanced AI and machine learning, Constructor helps businesses organise, search, and manage their product catalogues efficiently. This article will delve into how Constructor can transform your product management strategy.

Streamlining product discovery with AI

Constructor uses AI to revolutionise product discovery. Traditional search engines often fall short when dealing with large product catalogues, leading to frustrated customers and lost sales. Constructor’s AI-driven search engine, however, learns from user behaviour to deliver personalised and relevant search results.

For example, if a customer frequently searches for “running shoes,” Constructor will prioritise running shoes in their search results. This personalised approach not only improves the customer experience but also increases conversion rates. According to a study by Adobe Commerce, businesses that use AI-driven search engines see a 20% increase in sales.

Our expert solution architects at iWeb can help integrate Constructor into your existing e-commerce platform, ensuring a seamless transition and immediate benefits.

Enhancing product recommendations

Product recommendations are crucial for upselling and cross-selling. Constructor’s recommendation engine uses machine learning to analyse customer behaviour and suggest products they are likely to buy. This goes beyond simple “customers also bought” suggestions, offering truly personalised recommendations.

For instance, if a customer buys a camera, Constructor might recommend compatible lenses, tripods, and other accessories. This level of personalisation can significantly boost average order value. A report by Adobe Analytics found that personalised recommendations can increase revenue by up to 15%.

The team at iWeb can customise Constructor’s recommendation engine to suit your specific needs, ensuring that your customers receive the most relevant suggestions.

Improving search accuracy

Accurate search results are vital for customer satisfaction. Constructor’s advanced algorithms ensure that search queries return the most relevant products, even if the search terms are misspelled or vague. This is particularly important for large product catalogues where finding the right item can be like finding a needle in a haystack.

For example, if a customer searches for “blak dress,” Constructor will still return results for “black dress.” This level of accuracy reduces bounce rates and increases the likelihood of a sale. According to Adobe Real-time CDP, businesses that improve their search accuracy see a 30% reduction in bounce rates.

Our talented team at iWeb can fine-tune Constructor’s search algorithms to match your product catalogue, ensuring that your customers always find what they’re looking for.

Managing product information efficiently

Managing product information is a significant challenge for businesses with large catalogues. Constructor integrates seamlessly with Product Information Management (PIM) systems like Akeneo PIM, making it easier to manage and update product data. This integration ensures that your product information is always accurate and up-to-date.

For example, if you need to update the price of a product across multiple channels, Constructor and Akeneo PIM make it a breeze. This not only saves time but also reduces the risk of errors. According to a study by Akeneo, businesses that use PIM systems see a 50% reduction in time spent on product data management.

iWeb are expert Akeneo PIM Integrators and can help you set up and integrate these systems, ensuring a smooth and efficient product management process.

Boosting customer engagement

Customer engagement is key to driving sales and building brand loyalty. Constructor’s personalised search and recommendation features keep customers engaged by showing them products that match their interests. This not only improves the shopping experience but also encourages repeat visits.

For instance, if a customer frequently buys skincare products, Constructor will highlight new arrivals and special offers in that category. This targeted approach keeps customers coming back for more. According to Adobe Campaign, personalised customer engagement can increase repeat purchase rates by up to 25%.

Our talented in-house team at iWeb can help you leverage Constructor’s features to boost customer engagement and drive sales.

Optimising for mobile users

With more people shopping on their mobile devices, it’s crucial to optimise your e-commerce platform for mobile users. Constructor’s mobile-friendly design ensures that your product catalogue is easy to navigate on any device. This is particularly important for large catalogues where scrolling through endless pages can be cumbersome.

For example, Constructor’s intuitive interface allows users to filter and sort products easily, making it simple to find what they’re looking for. According to Adobe Digital Experience Cloud, businesses that optimise for mobile see a 40% increase in mobile conversion rates.

iWeb’s e-commerce expertise ensures that your platform is fully optimised for mobile, providing a seamless shopping experience for your customers.

Integrating with existing systems

One of the biggest challenges in managing large product catalogues is integrating new tools with existing systems. Constructor is designed to integrate seamlessly with popular e-commerce platforms like Adobe Commerce and Magento. This ensures that you can leverage Constructor’s powerful features without disrupting your existing workflows.

For example, Constructor can be integrated with your ERP system to ensure that inventory levels are always accurate. This reduces the risk of overselling and improves customer satisfaction. According to Adobe Commerce Partners, businesses that integrate their systems see a 20% improvement in operational efficiency.

Our talented UK team at iWeb can handle the integration process, ensuring that your systems work together seamlessly.

Contact iWeb for your digital transformation

Managing large product catalogues doesn’t have to be a headache. With Constructor and the expertise of iWeb, you can streamline your product management processes, improve customer engagement, and boost sales. Whether you’re looking to enhance your search accuracy, personalise product recommendations, or integrate with existing systems, we have the solutions you need.

Reach out to iWeb today to learn how we can help you transform your digital strategy and take your e-commerce business to the next level. Contact us now to get started on your journey to success.