Unlocking the potential of cross-platform data integration
Cross-platform data integration is a game-changer for businesses. It allows you to combine data from different sources into one cohesive system. This means you can get a complete view of your customers and their behaviours. Here at iWeb, we believe that integrating data across platforms can transform your marketing efforts.
For instance, imagine you’re running an e-commerce store using Adobe Commerce. By integrating your data with Google Marketing Platform, you can track customer interactions across your website, social media, and email campaigns. This gives you a holistic view of your customer journey, helping you make informed decisions.
Enhancing customer insights with Google Analytics 360
Google Analytics 360 is a powerful tool for gaining deep insights into your customers. It offers advanced features like data-driven attribution, which helps you understand the impact of each marketing touchpoint. Our expert solution architects at iWeb can help you set up and optimise Google Analytics 360 for your business.
With Google Analytics 360, you can segment your audience based on their behaviour and preferences. This allows you to create personalised marketing campaigns that resonate with your customers. For example, if you notice that a segment of your audience frequently abandons their shopping carts, you can target them with tailored offers to encourage them to complete their purchase.
Streamlining marketing efforts with Google Tag Manager
Google Tag Manager simplifies the process of managing and deploying marketing tags. It allows you to update tags on your website without having to modify the code. This means you can quickly implement new marketing strategies and track their performance.
Our talented team at iWeb can help you set up and manage Google Tag Manager. By using this tool, you can ensure that your marketing tags are always up-to-date and accurate. This leads to more reliable data and better decision-making.
Optimising campaigns with Google Optimize 360
Google Optimize 360 is a powerful tool for A/B testing and personalisation. It allows you to test different versions of your website and see which one performs better. This helps you optimise your website for conversions and improve the user experience.
For example, you can test different headlines, images, and call-to-action buttons to see which ones drive more sales. Our talented in-house team at iWeb can help you set up and run experiments using Google Optimize 360, ensuring that you get the most out of your marketing efforts.
Visualising data with Google Data Studio
Google Data Studio allows you to create interactive and shareable reports. It integrates with various data sources, including Google Analytics, Google Ads, and Google Sheets. This means you can visualise your data in one place and make data-driven decisions.
Our team at iWeb can help you create custom reports that provide valuable insights into your marketing performance. For instance, you can create a dashboard that shows your key performance indicators (KPIs) at a glance, helping you track your progress and identify areas for improvement.
Conducting market research with Google Surveys 360
Google Surveys 360 is a powerful tool for conducting market research. It allows you to create surveys and collect responses from a targeted audience. This helps you gain insights into customer preferences and behaviours.
For example, you can use Google Surveys 360 to gather feedback on a new product or service. Our expert solution architects at iWeb can help you design and distribute surveys, ensuring that you get the most relevant and actionable data.
Maximising reach with Display & Video 360
Display & Video 360 is a comprehensive platform for managing display and video advertising campaigns. It allows you to reach your target audience across various channels, including websites, apps, and social media.
Our talented team at iWeb can help you create and manage campaigns using Display & Video 360. By leveraging this tool, you can maximise your reach and drive more traffic to your website. For instance, you can create targeted ads that appear on popular websites and apps, increasing your brand visibility and attracting more customers.
Boosting search performance with Search Ads 360
Search Ads 360 is a powerful tool for managing search advertising campaigns. It allows you to optimise your bids, keywords, and ad copy to improve your search performance. This helps you drive more traffic to your website and increase conversions.
Our team at iWeb can help you set up and manage campaigns using Search Ads 360. By leveraging this tool, you can ensure that your ads appear at the top of search results, attracting more potential customers. For example, you can create targeted ads that appear when users search for specific keywords related to your products or services.
Contact iWeb today
Ready to take your marketing efforts to the next level? Reach out to iWeb today to learn how we can help you integrate your data across platforms and unlock the full potential of Google Marketing Platform. Our expert solution architects and talented in-house team are here to support you every step of the way. Contact us now to get started on your digital transformation journey.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk