Magento Imagine Awards 2019 Finalist

What Is Akeneo PIM?

A Product Information Management (PIM) system is the central hub of a company’s product content and data.

It serves as a tool to create, manage, and distribute content seamlessly to every sales channel and customer touchpoint. Think of it as your single source of truth.

Why use a PIM?

Better product information means more purchases and less returns with a typical conversion rate increase up to 55%.


Enriches your products outside of your eCommerce platform


Streamlined onboarding process for suppliers and third party data providers

A Monster!

Simplify your product management processes and wave goodbye to Excel hell


Streamlines localisation workflows to easily translate your data

Who needs a PIM?

For any retailer looking to simplify and improve their product management process, a PIM is a no-brainer.


eCommerce managers who recognised the impact of product data quality on online sale


Marketers who value a great omni-channel product experience


IT and data teams who want to maintain structured and consistent data


Buyers who want to strengthen their relationships with suppliers

Meeting merchant commerce demands

Only a third of merchants are satisfied with their product catalogue management processes - Akeneo PIM takes away the pain points.


Building your PIM business case

Why a PIM is a win-win for all your key stakeholders.


Chief executive officer

  • Improve time to market
  • Onboard more suppliers
  • Enable a multichannel strategy


Chief marketing officer

  • Increase marketing team productivity
  • Acquire more autonomy in product information management
  • Manage in one place product information for every channel (offline & online)


Chief information officer

  • Seamless ERP & third party application intergration
  • Better data synchronisation


Ecommerce manager

  • Better SEO
  • Better transformation rate
  • Lower return rate

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