What Is Akeneo PIM?
A Product Information Management (PIM) system is the central hub of a company’s product content and data.
It serves as a tool to create, manage, and distribute content seamlessly to every sales channel and customer touchpoint. Think of it as your single source of truth.
Why use a PIM?
Better product information means more purchases and less returns with a typical conversion rate increase up to 55%.
Enriches your products outside of your eCommerce platform
Streamlined onboarding process for suppliers and third party data providers
Simplify your product management processes and wave goodbye to Excel hell
Streamlines localisation workflows to easily translate your data
Who needs a PIM?
For any retailer looking to simplify and improve their product management process, a PIM is a no-brainer.
eCommerce managers who recognised the impact of product data quality on online sale
Marketers who value a great omni-channel product experience
IT and data teams who want to maintain structured and consistent data
Buyers who want to strengthen their relationships with suppliers
Meeting merchant commerce demands
Only a third of merchants are satisfied with their product catalogue management processes - Akeneo PIM takes away the pain points.
Building your PIM business case
Why a PIM is a win-win for all your key stakeholders.
CEO
Chief executive officer
- Improve time to market
- Onboard more suppliers
- Enable a multichannel strategy
CMO
Chief marketing officer
- Increase marketing team productivity
- Acquire more autonomy in product information management
- Manage in one place product information for every channel (offline & online)
CIO
Chief information officer
- Seamless ERP & third party application intergration
- Better data synchronisation
ECM
Ecommerce manager
- Better SEO
- Better transformation rate
- Lower return rate
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