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What Is Akeneo PIM?

A Product Information Management (PIM) system is the central hub of a company’s product content and data.

It serves as a tool to create, manage, and distribute content seamlessly to every sales channel and customer touchpoint. Think of it as your single source of truth.

Why use a PIM?

Better product information means more purchases and less returns with a typical conversion rate increase up to 55%.

Quality

Enriches your products outside of your eCommerce platform

Process

Streamlined onboarding process for suppliers and third party data providers

A Monster!

Simplify your product management processes and wave goodbye to Excel hell

Information

Streamlines localisation workflows to easily translate your data

Who needs a PIM?

For any retailer looking to simplify and improve their product management process, a PIM is a no-brainer.

Managers

eCommerce managers who recognised the impact of product data quality on online sale

Marketers

Marketers who value a great omni-channel product experience

Structure

IT and data teams who want to maintain structured and consistent data

Buyers

Buyers who want to strengthen their relationships with suppliers

Meeting merchant commerce demands

Only a third of merchants are satisfied with their product catalogue management processes - Akeneo PIM takes away the pain points.

Akeneo

Building your PIM business case

Why a PIM is a win-win for all your key stakeholders.

CEO

Chief executive officer

  • Improve time to market
  • Onboard more suppliers
  • Enable a multichannel strategy

CMO

Chief marketing officer

  • Increase marketing team productivity
  • Acquire more autonomy in product information management
  • Manage in one place product information for every channel (offline & online)

CIO

Chief information officer

  • Seamless ERP & third party application intergration
  • Better data synchronisation

ECM

Ecommerce manager

  • Better SEO
  • Better transformation rate
  • Lower return rate

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