Unlocking Growth Through Commerce

iWeb Live 2022

Thursday 16th June 2022 - limited spaces left

The last 2 years have been challenging for many businesses. The disruption and change that’s happened in a short space of time has been unprecedented.

Moving into 2022, it feels like we can finally breathe and take stock of what has been achieved, and to plan more effectively for the future.

We are happy to announce the return of iWeb Live, our hugely successful Commerce focused event. This will be our first face-to-face event with our customers since before the pandemic, and we’re very excited to be putting together our largest and most impressive event to date.

The venue is Sandon Hall Stately Home, an exclusive 19th-century country mansion in Staffordshire set in 400 acres of rolling countryside. We will be joined by the best technology partners in the Adobe Commerce (Magento) ecosystem to reveal insights and inspire you and your team to drive growth within your organisation.

The days topics

  • AI-powered Product Discovery
  • Automation and Fulfilment Across Channels
  • Business to Everyone B2E B2C, B2B and D2C Commerce
  • Conversion Optimisation CRO
  • Customer Experiences Cx
  • Customer Retention, the new Acquisition
  • Centralising Customer Support
  • Digital Change and Transformation
  • Driving Growth with Digital Strategy
  • Engagement, Trust and Advocacy
  • Merchandising and Automation
  • Modern Payments
  • Personalisation and Segmentation
  • Platforming your Business to Power your Digital Transformation
  • Product Experiences Px and Management
  • Shopper Marketing

Agenda

10 – 10.45
Arrivals & Tea/Coffee

10.45 – 11
Welcome – iWeb & Kanuka Digital

11 – 11.20
Adobe Commerce – Composable Adobe Commerce

Hear about the Adobe commerce platform moving forward,  how we are creating flexible ways to integrate, minimising maintenance time and how this will improve time to value for our customers.

11.25 – 11.45
Akeneo – How to Unlock Growth with Product Experience Management

With the proliferation of shopping channels, increased complexity of consumer behaviour and now a higher cost of living, no wonder merchants are struggling to get the attention of their consumers and improve conversion rates. 70% of consumers say that brands could (and should) do more to improve the product experience to support their purchasing decision.

Join this session to learn how to unlock growth by practising Product Experience Management (PXM).

11.50 – 12.10
Mirakl – The Key Strategies for a Successful Marketplace Business Model

For the second year in a row, marketplaces grew at double the rate of eCommerce. In fact, marketplaces achieved 49.7% compound annual growth (CAGR) over the past two years, compared with overall eCommerce CAGR of 22.2% over the same period. While the success of the marketplace or dropship model was initially proven in retail, for the past couple of years this acceleration has broadened to encompass all industries, whether they serve consumer or business buyers.

75% of B2B enterprises now report that they’re developing enterprise marketplace strategies of their own and, according to Gartner, at least 70% of enterprise marketplaces launched will serve B2B transactions by 2023. Join us to find out why marketplaces, or dropship solutions, are now essential for any organisation seeking to meet its customers’ needs and how Mirakl can help.

12.15 – 1.45
Lunch & Networking in Sponsors Marketplace

After lunch, we will split into two tracks; eCommerce & Marketing.

eCommerce

1.45 – 2.05
Gorgias – 4 tips on how to make exceptional customer experience the new normal in 2022

Customer service is often overlooked by brands as being a necessary evil or a cost as opposed to a revenue channel. But what if you could leverage these important customer interactions to drive revenue, and better still, automate the process to be super efficient? Here are 4 things you can focus on and implement in 2022 to deliver an exceptional customer experience and stop missing out on sales.

2.10 – 2.30
Nosto – Surviving the Slump: Reinforce your online store for CR, AOV and CLTV optimisation

With rising acquisition costs and a lull in spending, owing to the economic climate, it’s more important than ever for brands to ‘survive the slump’ by using creative ways to acquire, convert, and retain customers. In this session, Nosto will reveal how their best-in-class commerce experience platform can help you hit your KPI targets.

2.35 – 2.55
Linnworks – How to win in the effortless economy

As the range of channels where customers seek out your brand continues to expand, connecting your premium branded experience with Linnworks enables you to automate operations across all your selling channels, quickly leverage new growth opportunities and win in the effortless economy

3.00 – 3.20 – coffee break

3.20 – 3.40
ShipStation – Omnichannel excellence with Ship From Store

Post Pandemic 1 in 4 consumers expects to permanently do their shopping online, but where does that leave your physical retail space? The Ship from Store model helps you to embrace both, and maximise your retail site investment, whilst also optimising your network for online sales and deliveries.

3.45 – 4.05
Huboo – Huboo fulfilment: Your foundation for success in eCommerce

A solid fulfilment partnership is the foundation for any eCommerce businesses looking to scale into new markets, providing reliable physical infrastructure to support growth. Huboo enables rapid growth using one simple and scalable fulfilment platform, streamlining the process while maintaining consistency and inventory across multiple countries and sales channels.

Marketing

1.45 – 2.05
Kanuka Digital – Conversion Rate Optimisation: Why You Can’t Afford Not To

Join us to understand how CRO will supercharge your eCommerce business through:

  • Laser focused insights into the problems your store faces without the pain of having to trawl through masses of data
  • Mind blowing insights into your customers, their interactions on your site and the ones they make away from it
  • Bridge between the growth you want to achieve and the rate of growth you are currently at
  • Make or break your greatest ideas to give you an honest overview and inform your next big move

2.10 – 2.30
Klaviyo – The Rise of Customer-First Marketing: Customer centric growth in a cookie-less world

In 1994 the HTTP cookie was invented to help marketers understand who was visiting their website. For almost 30 years, cookies have become the backbone of every marketers’ strategy. But this reliance on cookies will soon become a thing of the past – so what are marketers supposed to do without the crucial information that cookies supply? Join Phil Greenwood, Team Lead for EMEA Partnerships, as he shares 5 steps to stop guessing what customers want and start knowing what customers need.

2.35 – 2.55
Reviews.io – Designing a Review Strategy

A look at how to utilise the tools around reviews and User Generated Content. Understanding the power and importance of social proof, with its ability to create content reservoirs that enhance your data as well as your ability to be more engaging & impactful across your marketing channels.

3.00 – 3.20 – coffee break

3.20 – 3.40
Adobe Target – Test & Optimise every experience, everytime

Discussing the concept of personalisation, what it means for you the customer and how Adobe target solution can address personalisation challenges and drive better personalisation.

3.45 – 4.05
Wezen – The Power of Translations in Global Marketing

How using translation tech improves ROI in your international markets. After winning the Akeneo Global award, Portwest and iWeb took the internationalisation process to the next level by connecting Wezen to their Akeneo PIM. This meant they were able to automate the translation requests and store their translated content for reuse.

If you’re thinking about:

  • launching into new markets
  • how to simplify your translation processes
  • what is the ROI of translating your content

Come and learn from the experts.

Wrap up

4.10 – 4.30
Closing remarks

4.30 – 6
Drinks & garden games

6 – 7.30
BBQ

Register now

The day of the event is Thursday 16th June 2022.

We would love to see you and your colleagues, and suggest at least two people attend to be able to see all of the content that will be split across two separate tracks; Commerce and Marketing.

Food and refreshments will be provided throughout the day.

We look forward to seeing you there.

Register today

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