11:00 – 11.10
Welcome
11.10 – 11.30
Proof3 – Wait… AI Can Do That? Unpacking Growth Wins
Forget the AI hype—this session is about real experiments that drove real eCommerce growth. Learn how AI recovered £250k in lost organic sales, identified conversion blockers, and rebuilt ad campaigns for higher ROI. No blog posts, no fluff—just actionable ways to use AI as your unpaid intern, strategist, and problem-solver.
11.30 – 11.50
Klevu – Unifying Discovery: Smarter Search and Smarter Feeds with Mole Valley
In today’s competitive eCommerce landscape, product discovery is no longer limited to what happens on a brand’s website. Retailers must optimise discovery both onsite, through personalised search and navigation and offsite across marketplaces, search engines, and social platforms.
In this conversation, we’ll explore how Mole Valley Farmers create seamless discovery journeys for customers. From advanced onsite search powered by AI, to optimised product feeds for offsite performance marketing, we’ll uncover actionable insights and success stories.
11.50 – 12.10
Dotdigital – Are you hitting the mark with your eCommerce marketing strategy?
In this talk, we will provide an overview of Dotdigital’s “Hitting the Mark” report, which analyses the websites and marketing campaigns of over 100 brands worldwide. We will delve into key areas such as website performance, data collection, personalisation, email practices, campaign content, and design. Discover the key findings on current trends, see examples of high-performing brands, and learn what to watch out for in the future to ensure your eCommerce strategies hit the mark.
12.10 – 12.30
Stripe – Turn Customers into Advocates with Exceptional Payment Experiences
Businesses invest significantly to attract customers, yet many are lost at the crucial point of purchase due to outdated payment systems and limited options. This session explores how to create exceptional payment experiences by offering choice, flexibility, and speed. Learn to reduce cart abandonment, significantly boost conversion, and transform satisfied customers into powerful brand advocates.
12.30 – 13.40
LUNCH – Kebab Kartel
Making Kebabs the gangsta way! Grass Fed Lamb, Chicken cooked Shawarma style on a rotating spit and Halloumi served with killer sauces and slaws.
13.30 – 14.00
ROUNDTABLE: No clicks, no problem: Tackling SEO in the AI age
No one’s pretending SEO is simple these days—especially when AI is reshaping how people search (and whether they click at all). From zero-click strategies to AI-assisted optimisation, we’ll dig into the real implications for visibility, content, and traffic. No pitches. No silver bullets. Just an honest, collaborative conversation about where SEO goes from here.
The roundtable will be hosted by Proof3’s Head of SEO, Lucie Oge, and SEO Specialist, Henry Jones. It will take place in the Breakout room after lunch at 1.30pm.
13.40 – 14.00
Adobe – Supercharged Merchandising with AI in Adobe Commerce
How to leverage behavioural data, product attributes, and inventory levels to automatically personalise product discovery across search results, product recommendations, and browsing pages, using Adobe Sensei Al for efficient merchandiser workflows.
14.00 – 14.20
Akeneo – Power of Listening: How Leatherman Transformed Reviews into Revenue
Discover how Leatherman revolutionised its product experience by transforming customer reviews into actionable insights. Learn how connecting feedback directly to their PIM with Product Experience Insights and GenAI enabled smarter content, boosted SEO, and opened new markets. This session showcases a real-world journey of turning listening into lasting business growth.
14.20 – 14.40
Trustpilot – Leveraging Customer Feedback for Business Growth
As trust levels decline across media platforms, social proof rooted in real human experiences takes on a greater role for growing brands. Collecting great reviews is a testament to everything that your business does well, but the real skill is in leveraging this feedback to help your past customers convert your future customers.
14.40 – 14.50
Closing remarks
15.00 – 17.00
Drinks & Garden Games
“In the dynamic realm of eCommerce, the pursuit of exponential growth often overshadows the power of incremental progress. Yet, it’s the aggregation of marginal gains – the philosophy of seeking small, continuous improvements across every aspect of an endeavour – that can lead to monumental achievements”
In the fast-paced world of online retail, staying ahead of the competition requires innovation and agility. However, grand gestures and sweeping changes often come with high risks and significant investments. Marginal gains, by contrast, offer a sustainable path to improvement. They allow for continuous testing, learning, and adapting, minimising risk while maximising the impact of positive changes. This approach fosters a culture of experimentation and learning, where data-driven decisions lead to better outcomes for both the business and its customers.
In the talks taking place today, we will delve into various facets of the eCommerce ecosystem, identifying opportunities for marginal gains. From enhancing the clarity of product descriptions to optimising page load times, each suggestion is designed to be actionable and impactful. This isn’t about overhauling your platform overnight but rather making deliberate, thoughtful tweaks that together, create a superior shopping experience for your customers.
Thank you for taking the time out of your busy schedules, we hope you enjoy.
A Big Thank You To Our Speakers & Sponsors
