Aggregation of Marginal Gains - Volume #2

Aggregation of Marginal Gains - Volume #2

Commerce essentials - progress is impossible without change

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Marginal Gains

As an eCommerce agency, we are always striving to gain a competitive advantage for our clients. This book of 'marginal gains' highlights over 60 best practice commerce features from lots of different industries that will help improve the user experience of your website and ultimately, increase sales.

The 80-page book highlights over 60 best practice tips covering the following sections of your website:

  • Homepage - giving customers the confidence to complete their onward purchase journey.

  • Search - making search intuitive to give your customers exactly what they are looking for.

  • Product listings - instilling a sense of urgency with clever category page content.

  • Product detail - influencing the customers decision with exceptional product data.

  • Checkout - avoiding abandoned baskets with quick, transparent and easy checkout.

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British Heart Foundation
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