Caterite Food & Wineservice
Wholesale B2B2C Omnicommerce Experience
Build Time
5 Months
Specialisation
B2B
B2C
Food & Beverage
PIM / PXM
Services
Accelerator
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Managed Services
Migration to Magento 2
Multi-site
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
Akeneo PIM / PXM
System Integrations
Aptean Swords ERP (formerly Sanderson)
The Solution
Parent / Child Accounts, PIM Integration, Purchase History, Quick Ordering, Requisition Lists, Stock & Complex Pricing, Statements, Invoice & Credits, Technical Data Downloads, Data Governance, Product Modelling, Product & Data Concepts, Multiple Channels, Assets Transformations, API Services, Click & Collect, Company Data Concepts, Company Contacts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Drop Ship, Fast Checkout, Last Purchased Markers, Localised Catalog, Stock & Pricing, Multiple Depots, Multi-source Inventory, Named Day Delivery, Offline Orders, Omnichannel Customer Experience, and Orders ERP Integration
About
Caterite has carved a niche for itself in the culinary world, being the go-to supplier for chefs seeking the finest ingredients from both the UK and around the globe. Their dedication to delivering top-tier produce, precisely as ordered and at competitive prices, has not gone unnoticed. Their service is not just about meeting expectations; it’s about exceeding them, with speed, efficiency, and a touch of extra care that seems to be their standard.
Rooted deeply in Cumbria, their pride in their heritage is evident. A significant portion of their extensive inventory is sourced from local suppliers, underscoring their commitment to spotlighting the exceptional produce available right in their backyard. This dedication to local produce does more than just support the local economy; it showcases the rich culinary tradition of the region.
But Caterite is not one to rest on its laurels. Despite their strong ties to tradition, they are relentlessly pushing boundaries, constantly upgrading their fleet and leveraging state-of-the-art facilities in Embleton, within the scenic bounds of the Lake District National Park. This blend of respect for tradition with an eye on the future makes them not just a supplier but a visionary in the food and wine service industry.
Leading the market, Caterite’s ongoing innovations are designed to keep both themselves and their clientele ahead in a competitive landscape. With a revenue surpassing £40 million and a dedicated team of over 200 employees, their impact on the industry is substantial. Their efforts to continually enhance their services highlight their commitment to not just maintaining but elevating the standard of excellence in food and wine supply.
A Forward-thinking Agency for a Fast-growing Business
Caterite Food & Wineservice made the strategic decision to partner with iWeb for their Magento ecommerce needs, influenced by iWeb’s demonstrated strategic vision and comprehensive expertise in custom Adobe Commerce (Powered by Magento) development. iWeb stands out in the digital landscape for having crafted, developed, and maintained a higher number of successful Adobe Commerce Magento sites than any other UK agency or Magento partner. This track record of success assured Caterite Food & Wineservice of iWeb’s capability to handle the intricate customizations and sophisticated integrations their ambitious project demanded.
This partnership is underpinned by a shared commitment to innovation and excellence. iWeb’s proven ability to navigate the complexities of Adobe Commerce, combined with their forward-thinking approach to ecommerce solutions, aligns perfectly with Caterite Food & Wineservice’s objectives. The decision to engage iWeb is a testament to Caterite Food & Wineservice’s confidence in iWeb’s proficiency and their unparalleled experience in the ecommerce sector, ensuring the delivery of a project that not only meets but exceeds the high standards set by Caterite Food & Wineservice.
The Customer Experience (Cx)
iWeb embarked on a creative journey to develop and design a Magento customer experience that authentically represents the unique character of Caterite Food & Wineservice. This project was not just about creating an online presence; it was about crafting an experience that resonates with the essence of Caterite Food & Wineservice. The digital identity and bespoke aesthetic that Caterite envisions for their brand are pivotal elements of their business strategy, setting them apart in the competitive food and wine service industry.
Understanding and translating Caterite Food & Wineservice’s vision into a tangible digital experience was paramount for the iWeb team. It was essential for them to immerse themselves in Caterite’s brand ethos, ensuring that every aspect of the Magento platform—from user interface design to the overall user journey—aligned seamlessly with Caterite’s brand values and visual identity. This meticulous attention to detail ensured that the end result was not just a website, but a comprehensive, on-brand customer experience that truly embodies the spirit of Caterite Food & Wineservice, further solidifying their position in the market and enhancing their connection with their audience.
“Sales and engagement have increased year-on-year. iWeb's response and help during the first COVID wave was outstanding. The user experience and performance of the site have both exceeded our expectations. Amazing agency to work with.”
Lorcan Byrne, Managing Director, Caterite Food & Wineservice
Results
The team at iWeb dedicated themselves to a comprehensive program of user testing and research, aiming to craft a bespoke Magento shopping experience tailored to inspire Caterite Food & Wineservice’s customers. This was not just about making a website functional but about creating an immersive journey that captivates and smoothly leads customers from discovery to purchase. By analyzing customer interactions and feedback, iWeb was able to identify and implement design and functionality that resonate with the user’s needs and expectations, ensuring an effortless and enjoyable shopping experience.
This project serves as a cornerstone of our strategic partnership with Caterite Food & Wineservice, a collaboration that is designed to foster measurable and sustainable growth for both entities. The newly launched Magento digital platform is more than just a website; it’s a bespoke creation that stands as a testament to the synergy between iWeb and Caterite Food & Wineservice. This unique digital experience reflects our joint commitment to excellence, innovation, and the continuous pursuit of delivering unparalleled value to customers. It underscores our shared vision of not just meeting but exceeding customer expectations, thereby reinforcing Caterite Food & Wineservice’s position as a leader in the food and wine service industry.
+65%
increase in purchases on mobile
-80%
in page load times
+350%
times faster pricing imports with API and webhook calls
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk