Covers Timber & Builders Merchants
Builders Merchants Commerce Experience
Build Time
6 Months
Specialisation
B2B
B2C
Building & Construction
PIM / PXM
Services
Accelerator
Back-end Integrations
Commerce Enablement
Content & Creative
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Omnichannel Strategy
Personalisation
Product Experience (Px)
Progressive Web App (PWA)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
Akeneo PIM / PXM
System Integrations
Epicor BisTrack ERP Integration
Multi-branch Inventory
Multiple Commerce Sales Channels
Warehouse Management System (WMS)
The Solution
Technical Architecture, Parent / Child Accounts, PIM Integration, Purchase History, Quick Ordering, Returns RMA, Requisition Lists, Stock & Complex Pricing, Surcharges, Statements, Invoice & Credits, Technical Data Downloads, Tool Hire, Variable Data Sources, Data Governance, Product Modelling, Area Based Product Calculator, Cart to Quote, Click & Collect, Company Data Concepts, Company Contacts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Drop Ship, Fast Checkout, Localised Catalog, Stock & Pricing, Loyalty & Rewards, Multiple Branches, Multi-source Inventory, Named Day Delivery, Offline Orders, Omnichannel Customer Experience, and Orders ERP Integration
About
Covers Timber & Builders Merchants selected iWeb as their digital partner with confidence, due to our deep experience in delivering advanced e-commerce platforms built on Adobe Commerce (Powered by Magento) and our proven track record within the builders’ merchant and trade sectors. As a business with over 175 years’ heritage, fifteen branches across the South of England and more than 25,000 product lines, Covers needed a partner who could deliver scale, precision and continuity.
At iWeb our role was not simply to build the platform – it was to immerse ourselves in Covers’ business model: from importing timber directly at the source, through their in-house timber mills and wide logistics footprint, to their commitment to “unrivalled customer service” from knowledgeable staff and delivery fleet.
Our solution was crafted accordingly. We developed and integrated a custom e-commerce environment that enables Covers to optimise product data flows, streamline trade-account processes, and support the strong branch network digitally and operationally. Our focus was on aligning with Covers’ purpose: to serve both trade and retail with quality materials, competitive pricing and service excellence.
By partnering with iWeb, Covers gained not just a technically robust platform, but a forward-looking digital strategy where user experience, data integrity and operational effectiveness are embedded throughout. The result: a site and back-office ecosystem designed to meet their current demands and support future growth – a digital foundation worthy of a business with such legacy, reach and ambition.
A Forward-thinking Agency for a Fast-growing Business
Covers Timber & Builders Merchants partnered with iWeb to accelerate their digital transformation and enhance the online experience for both trade and retail customers. As a long-established family business with more than 175 years of history and a reputation for service excellence, Covers wanted a digital platform that reflected their modern approach while staying true to their heritage and values.
iWeb’s expertise in Adobe Commerce (Powered by Magento) and deep understanding of the builders’ merchant sector made us the natural choice. Working closely with the Covers team, we delivered a scalable, data-driven eCommerce solution that connects their fifteen branches, product catalogue, and logistics operations into one unified digital experience.
Our approach focused on performance, reliability, and customer engagement — creating an online presence that empowers Covers’ customers to browse, order, and manage trade accounts with ease. With streamlined integrations, advanced product data management, and a seamless user journey, the new platform provides a solid foundation for ongoing innovation and growth.
The Customer Experience (Cx)
For Covers Timber & Builders Merchants, customer experience sits at the heart of their success — built on trust, expert advice, and dependable service. Our goal was to translate this same standard of excellence into a seamless digital environment that caters equally to trade professionals and retail customers.
The new Adobe Commerce platform delivers an intuitive, efficient, and fully responsive experience across all devices. Customers can browse Covers’ extensive product catalogue, check live stock availability, and place orders with confidence, whether collecting in-branch or scheduling delivery. The trade portal offers enhanced functionality, including quick reordering, personalised pricing, and account management tools designed to simplify day-to-day operations.
By combining user-centred design with smart integrations and a deep understanding of trade customer needs, we’ve created a digital experience that mirrors Covers’ in-store service — knowledgeable, reliable, and easy to do business with. The result is a connected, modern platform that strengthens relationships, drives loyalty, and supports Covers’ long-term growth.
“Working with iWeb has been a genuinely collaborative experience. They took the time to understand our business, our customers, and what makes Covers unique. The new website has transformed how we serve both trade and retail customers — it’s faster, easier to use, and fully aligned with the level of service we’re known for. We now have a platform that not only looks great but performs brilliantly and sets us up for future growth.”
Head of eCommerce, Covers Timber & Builders Merchants
Results
The partnership between Covers Timber & Builders Merchants and iWeb has delivered measurable improvements across performance, customer engagement, and operational efficiency. The new Adobe Commerce (Powered by Magento) platform has transformed Covers’ digital presence into a high-performing, customer-focused channel that reflects their trusted reputation and scale.
Since launch, Covers has seen a significant uplift in online traffic, conversions, and trade account usage, with customers praising the speed, usability, and clarity of the new site. The streamlined checkout process and enhanced product data have reduced friction for both retail and trade users, while deep integrations with back-office systems have improved accuracy and reduced administrative overhead.
Beyond metrics, the project has provided Covers with a solid digital foundation for continuous growth. With iWeb’s ongoing support and roadmap for innovation, Covers now benefits from a platform that not only meets current business needs but evolves alongside them — ensuring long-term competitiveness in an increasingly digital builders’ merchant landscape.
+38%
of revenue from search
+46%
increase in engagement
+65%
increase in speed of time to market
