DUSK
Luxury Homeware B2C PIM & Product Experience
Build Time
4 Months
Specialisation
Services
Accelerator
Custom Development
Managed Services
Product Experience (Px)
Strategy and Consulting
Technologies
Akeneo PIM / PXM
Shopify Plus
System Integrations
Microsoft Dynamics ERP
Multi-depot Inventory
Multiple Commerce Sales Channels
Shopify Plus
The Solution
Custom Workflows, Technical Architecture, Custom Views, Key Concepts, Teams & Permissions, External Data Transfer, Data Governance, Users Training, Product Modelling, API Services, Product & Data Concepts, Data Insights, Automated Data Enrichment, Integration Quality Tests, Asset Manager, Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, PIM Integration, ERP Integration, Technical Data Downloads, and Commerce Integration
About
Founded in 2018, DUSK is a British homeware brand renowned for its “Luxury for Less” philosophy — offering premium bedding, furniture, and home accessories at accessible prices. With a commitment to elegant design, exceptional quality, and timeless style, DUSK has quickly become one of the UK’s fastest-growing names in affordable luxury.
From its origins as a direct-to-consumer bedding brand, DUSK has expanded into a complete lifestyle destination, offering everything from beds and mattresses to sofas, dining sets, and soft furnishings. Their design-led collections blend modern sophistication with enduring comfort, earning them a loyal customer base and a strong reputation across online channels.
At the heart of DUSK’s success lies a focus on simplicity, transparency, and value. The brand carefully curates each collection, ensuring the highest standards of craftsmanship while maintaining affordability through direct sourcing and efficient logistics. This approach has fuelled rapid growth, with DUSK now serving hundreds of thousands of customers across the UK and beyond, supported by a modern eCommerce platform and a strong brand identity built on trust and aspiration.
As the business scaled, so did the complexity of managing product data, imagery, and content across multiple categories and channels — leading DUSK to seek a robust, scalable Product Information Management (PIM) solution to maintain quality, consistency, and efficiency across their expanding catalogue.
A Forward-thinking Agency for a Fast-growing Business
To support their digital growth and operational efficiency, DUSK partnered with iWeb — one of the UK’s leading Akeneo PIM specialists — to design, implement, and integrate a new PIM solution that could grow with the business.
Our role was to streamline how DUSK managed product data across eCommerce, marketplaces, and internal systems. With rapid SKU expansion, seasonal product turnover, and complex data enrichment needs, DUSK required a single source of truth that could bring structure, accuracy, and agility to their workflows.
Leveraging Akeneo PIM, iWeb created a centralised system that allows the DUSK team to manage product information seamlessly — from attributes and media to translations, pricing, and categorisation. The new setup dramatically reduced manual processes, improved time-to-market, and enhanced data accuracy across all customer touchpoints.
The project exemplified how a well-implemented PIM can unlock efficiency, enable creative flexibility, and empower teams to scale confidently without compromising product quality or brand consistency.
The Product Experience (Px)
For DUSK, customer and product experience begins with clarity, consistency, and confidence in the information presented online. Before PIM, maintaining that standard across a fast-changing product catalogue was challenging.
With Akeneo PIM, DUSK can now deliver a far richer and more accurate customer and product experience. Every product listing is complete, well-structured, and visually aligned with the brand’s elegant aesthetic. Customers enjoy detailed descriptions, accurate specifications, and consistent imagery — all of which enhance trust and conversion rates.
Internally, the system has empowered DUSK’s content, merchandising, and marketing teams to work more efficiently. Products can now be enriched, approved, and published faster than ever, ensuring new launches and seasonal campaigns reach customers on time and with perfect presentation.
The result is a customer journey that mirrors DUSK’s ethos — effortless luxury, beautifully deliv
“Working with iWeb has been a fantastic experience. They understood the pace and precision our business needed and delivered a PIM solution that transformed how we manage our products. The Akeneo platform has saved us huge amounts of time and made our data infinitely more reliable — a real foundation for the next stage of our growth.”
Digital Product Manager, DUSK
Results
The Akeneo PIM implementation has had a transformative impact across DUSK’s operations. The brand now benefits from streamlined workflows, reduced errors, and greater agility in launching new products and managing collections.
Since adopting the new system, DUSK has seen measurable improvements in data accuracy, time-to-market, and online conversion rates. The platform provides full visibility across all product data, enabling better collaboration between teams and ensuring that every channel — from eCommerce to marketing — speaks with one consistent voice.
With iWeb’s ongoing support and optimisation roadmap, DUSK’s PIM platform continues to evolve in step with their ambitious growth plans, underpinning the brand’s ability to deliver on its promise of affordable luxury with operational excellence.
+65%
faster time-to-market for new product launches
+42%
improvement in data accuracy and completeness
-50%
reduction in manual admin and spreadsheet usage
