Gardening Direct
Gardening D2C Commerce Experience
Build Time
3 Months
Specialisation
Agriculture & Gardening
B2C
D2C
Services
Accelerator
Back-end Integrations
Commerce Enablement
Content & Creative
Conversion Rate Optimisation (CRO)
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Omnichannel Strategy
Personalisation
Product Experience (Px)
Replatform
Strategy and Consulting
Technologies
Adobe Commerce Cloud (Powered by Magento)
System Integrations
Custom Order Management (OMS)
The Solution
Purchase History, Quick Ordering, Returns RMA, Stock & Complex Pricing, Surcharges, Variable Data Sources, Teams & Permissions, Marketplace Syndication, Multiple Channels, API Services, Product Syndication, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Customer Segments, Delivery Schedules, Drop Ship, Fast Checkout, Multi-source Inventory, Named Day Delivery, and Orders ERP Integration
About
Gardening Direct firmly believe that Gardening is for everyone! Many of their plants can be grown on balconies, small patios and decking, so you can catch the growing bug, and even grow your own freshest fruit and vegetables too.
They speak in plain English. Sometimes gardening can be a confusing maze of Latin names and strange words and can be confusing or off-putting – they simplify all and remove all the jargon and give you down to earth advice on what to grow – and how.
UK households purchase approximately £7.6 billion of plants and flowers every year.
A Forward-thinking Agency for a Fast-growing Business
Gardening Direct chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Gardening Direct was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Gardening Direct. Like many iWeb Magento clients, Gardening Direct‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“iWeb were able to deliver the project within six months, from discovery to launch. With new features, an updated interface, and refreshed content, Gardening Direct now offers a more engaging, feature rich, user-friendly shopping experience for our customers.”
Tom Newbald, CEO, Gardening Direct
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Gardening Direct will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Gardening Direct and is a true reflection of our ongoing collaboration.
+78%
increase in mobile sessions
+134%
increase in add to cart
+84%
increase in sessions YOY
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
