Huws Gray Building Supplies & Solutions
Builders Merchants Commerce Experience
Build Time
6 Months
Specialisation
B2B
B2C
Building & Construction
PIM / PXM
Services
Accelerator
Back-end Integrations
Commerce Enablement
Content & Creative
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Omnichannel Strategy
Personalisation
Product Experience (Px)
Progressive Web App (PWA)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
Akeneo PIM / PXM
System Integrations
Border Merchant Systems
Multi-branch Inventory
Multiple Commerce Sales Channels
Warehouse Management System (WMS)
The Solution
Product Modelling, Technical Architecture, Parent / Child Accounts, PIM Integration, Purchase History, Quick Ordering, Returns RMA, Requisition Lists, Stock & Complex Pricing, Surcharges, Statements, Invoice & Credits, Technical Data Downloads, Variable Data Sources, Data Governance, Area Based Product Calculator, Cart to Quote, Click & Collect, Company Data Concepts, Company Contacts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Drop Ship, Fast Checkout, Localised Catalog, Stock & Pricing, Loyalty & Rewards, Multiple Branches, Multi-source Inventory, Named Day Delivery, Offline Orders, Omnichannel Customer Experience, and Orders ERP Integration
About
Huws Gray is the UK’s largest independent builders’ merchant, proudly serving both trade and retail customers across England, Wales, and Scotland. Founded in 1990 on Anglesey, North Wales, the business began with a single branch and a simple vision — to provide builders and homeowners with quality building materials, fair prices, and exceptional service. Over three decades later, Huws Gray has grown into a nationwide network of more than 250 branches, supported by a team of over 5,500 people and a reputation built on trust, expertise, and community spirit.
From its origins as a local family business, Huws Gray has maintained the same hands-on values that defined its early success. Every branch remains closely connected to its local community, staffed by knowledgeable professionals who understand the needs of their customers. This local-first approach, combined with the scale and infrastructure of a national organisation, gives Huws Gray a distinctive advantage — the ability to offer both personal service and powerful capability.
The company’s product range is one of the most comprehensive in the sector, spanning everything from heavy building materials, timber, and sheet products to roofing, insulation, landscaping, drainage, kitchens, bathrooms, and decorating supplies. Its diverse catalogue supports contractors, self-builders, and DIY customers alike, ensuring reliable access to high-quality materials from trusted brands.
Huws Gray’s ongoing investment in digital transformation, logistics, and sustainable practices demonstrates its forward-looking vision. The company continues to expand responsibly, adopting technologies that enhance efficiency and customer experience while maintaining strong relationships with suppliers and local communities. From its distribution hubs and delivery fleets to its branch network and digital platforms, every part of Huws Gray’s operation is designed around service excellence and reliability.
Today, Huws Gray stands as a market leader not only for its size but also for its commitment to quality, consistency, and customer satisfaction. Its combination of national strength and local service makes it one of the most trusted and respected names in the UK builders’ merchant industry — a brand synonymous with dependability, value, and partnership.
A Forward-thinking Agency for a Fast-growing Business
In their ambition to elevate digital capabilities and deliver an exceptional online experience, Huws Gray selected iWeb as their strategic digital partner. With deep expertise in Adobe Commerce (Powered by Magento) and a track record of supporting large-scale merchants, iWeb was uniquely placed to lead the transformation.
Our collaboration with Huws Gray encompassed the design, development and deployment of a highly scalable e-commerce platform. This platform needed to support complex trade workflows, multi-site branch operations, live stock and pricing visibility, and seamless integration with back-office systems.
By working closely with Huws Gray’s in-house teams, we aligned the digital solution with Huws Gray’s strategic growth ambitions: to support trade and retail customers more effectively, enable operational efficiency in branch and online channels, and build a foundation for future innovation.
The Customer Experience (Cx)
Huws Gray’s customer experience is rooted in knowledge, service and convenience — and our mission was to replicate that in the digital space. The new Adobe Commerce platform delivers a seamless, intuitive experience across devices, enabling customers to browse extensive product ranges, check live stock availability across branches, and place orders for delivery or collection.
For trade customers, the platform offers personalised pricing, quick reorder functionality, credit account management and tools tailored for contractors and site-based professionals. Retail customers enjoy clear product information, relevant recommendations and a clean, efficient checkout process.
We emphasised performance, clarity and usability — ensuring Huws Gray’s trusted branch-level service is reflected in a modern, high-performing online presence that supports both trade and retail audiences with equal strength.
“Working with iWeb has been a game-changer for us. They understood the scale and complexity of our business from day one and delivered a platform that aligns with our ambition to serve trade and retail customers seamlessly. The feedback from our branches and customers has been fantastic — it’s set us up for that next level of growth.”
Head of eCommerce, Huws Gray
Results
The partnership between Huws Gray and iWeb has delivered significant commercial and operational gains. Since launch, the new e-commerce platform has driven growth in online traffic, increased trade account engagement and improved conversion rates. Internally, streamlined product data processes and tighter integration with logistics and branch operations have reduced overheads and improved fulfilment accuracy.
With this digital foundation, Huws Gray is better positioned to scale, adapt and innovate — ensuring they continue to lead in an evolving builders’ merchant landscape with both strong online performance and branch-network strength.
+55%
increase in online sales within the first 12 months
+70%
growth in active trade account registrations
-30%
reduction in order fulfilment errors and manual admin tasks
